Since last year, BYD's hot-selling models have averaged a delivery cycle of 3-4 months, which has made peers envious. Where do these cars flow? What are the secrets of BYD's model distribution plan?
By combing through the risk-offs for December 2021, we try to uncover the answer.
BYD's new energy passenger car insurance number reached 95,062 in December, accounting for 89% of its total passenger car insurance, an increase of 218.7% year-on-year and 12.9% month-on-month. Among them, 50,607 pure electric vehicle models were insured, an increase of 143.9% year-on-year and 7.4% month-on-month; 44,455 plug-in hybrid vehicles were insured, an increase of 389.3% year-on-year and 19.7% month-on-month.
The growth rate of the flagship model Han is more obvious. In December, the number of Han EVs was 9960 and the number of HanDMs was 3236. At the city level, the total number of insurance in Han EV and Han DM accounted for 73.6% of first- and second-tier cities, and 44.3% in cities with non-restricted purchase restrictions, of which the proportion of non-restricted cities showed an upward trend.
From the perspective of specific city distribution, the top three cities with insurance numbers on HanEV are Shenzhen, Shanghai and Guangzhou, accounting for 8.7%, 6.6% and 4.4% respectively, accounting for a total of 19.7%. The top three cities with the highest number of insurance on Han DM are Shenzhen, Shanghai and Hangzhou, accounting for 17.0%, 12.3% and 4.6% respectively, accounting for 33.9% of the total.
In addition to the flagship sedan Han, among the hot-selling models, plug-in hybrid DM models have grown rapidly.
From december on the risk number, . The top three cities with the highest proportion of insurance in Song PLUS DM are Shenzhen, Shanghai and Guangzhou. The top three cities with the highest proportion of insurance in December were Shenzhen, Shanghai and Hangzhou
Shenzhen and Shanghai have become BYD's priority markets. In 2021, BYD's top three hot models in Shanghai are Song, Qin and Han.
In terms of pure electric vehicles, Dolphin, Qin PLUS EV, Yuan Pro EV and Song PLUS EV are insured 8340, 9307, 7274 and 4782 respectively. Among them, the proportion of dolphins in cities with non-restricted purchase restrictions is eye-catching, and the sales of dolphins are mainly distributed in second- and third-tier cities, accounting for 71.3%.
As the largest model of the BYD Dynasty, the sales of Qin PLUS EV are shifting from the B-end operation and rental market to the C-end personal consumption, and the sales volume in non-restricted purchase cities is rising rapidly. In December, Qin PLUS EV accounted for 76.6% and 23.4% of non-operating and leased vehicles, respectively.
Qin EV and Qin Pro EV still occupy an important position in the B-side rental market. Judging from the number of insurance on the rental side in December, among the top ten models, Qin EV and Qin Pro EV have entered the list, ranking fifth and seventh respectively, accounting for 4.3% and 3.5% respectively. The two ranked third overall, behind the Changan Yidong EV and the Dongfeng Fengshen E70.
In December, the top ten models in the number of insurance on the leased end were Changan Yidong EV, Dongfeng Fengshen E70, GAC Aian S, and BAIC
BEIJING-EU5, BYD Qin EV, Geely Emgrand EV, BYD Qin Pro EV, Dongfeng Fengxing S50, Dongfeng Nissan Venucia D60, Geely Geometry A, accounted for 14.6%, 9.0%, 6.4%, 5.4%, 4.3%, 3.7%, 3.5%, 3.2%, 3.2% and 3.0% of the new energy at the leasing end, respectively.
The data shows that in the B-end operating rental market, BYD, like many car companies, has chosen a pure electric route, and the models are mainly Based on Qin. In the Qin family series, Qin EV and Qin Pro EV are the main models, and Qin PLUS EV is gradually turning to the C-end market dominated by personal consumption.
According to the statistics of the Federation of Passenger Vehicles, the retail sales of new energy passenger cars reached 475,000 units in December 2021, accounting for 20% of BYD. Sales of pure electric vehicles and plug-in hybrids in the month were 475,000 units and 83,000 units, respectively, of which BYD's pure electric vehicles and plug-in hybrids accounted for 10.5% and 53.0%, respectively.
It can be said that in the field of plug-in hybrids, BYD occupies an absolute advantage, and with the addition of the new warship series, the tight supply situation in the market will be further aggravated. In terms of pure electric vehicles, BYD also maintains a more cautious attitude. With the hot sales of Dolphin, BYD will accelerate the switchover of e-platform 3.0 in 2022, and BYD pure electric vehicles are also expected to enter a period of rapid growth.