With the development of this society, transportation has become more and more convenient, and private cars have become a necessity of life and a symbol of status! And the choice of various models has also become the focus of people's attention! According to the relevant quantity, the top three car series in the world are Toyota, Volkswagen and Hyundai Motor, as of September last year, Toyota Motor sold 7.37 million units that year, followed by Volkswagen with 6.29 million units, and Hyundai Ranked Third in the world with 5.03 million units.
However, relevant data show that the chip that affects automobile production in the case of shortage, the Korean car series in the domestic downturn, global sales is a year-on-year growth trend, now the sales of cars far exceed GM, Ford, Honda, etc., while Hyundai's sales in the Chinese market are in a downward trend, to 2020 sales fell to 500,000 vehicles / year, it can also be said that in China is not a best-selling mainstream product, 2021 Beijing Hyundai September sales of only 260,000 vehicles, why South Korean car companies lost in China, but ranked third in the world , won the world, why is this?
Why is the Korean car system in China?
Although South Korea itself is not large, its domestic automotive industry is very developed. Last year's global automobile sales ranking, Hyundai Kia car sales ranked third in the world, stable world-class cars, GM, Ford, Honda is far behind, China's Great Wall, Geely Automobile, etc. can not even enter the top ten, and for China's big market, all want to pour in, but in recent years, Korean cars in China has continued to slump, from 2016 to the present has been a downward trend, last year Kia's sales of only 137,900 vehicles.
It is understood that Korean cars are few in the global design, and have won the top ten Ward, such as small displacement turbo hybrid system, hydrogen fuel cell system, etc., it seems that its technology is not weak, coupled with relatively stable quality, relatively low product price, perfect after-sales service, etc. These are the advantages of Korean cars, but no matter how good they are in the Chinese market than state-owned enterprise products, why is this?
Some people say that Korean cars in the Chinese market show a trend of disappearance, first of all, South Korea has been closely following the United States, affecting normal economic and trade relations, and China relatively early relative to the Korean automotive industry, in the face of state-owned enterprise brands, the Chinese people are still more supportive.
Secondly, China's technology is also getting better and better, the technology of domestic cars is gradually improving, the gap between the quality of the two is getting smaller and smaller, and patriots are more inclined to buy domestic cars with better cost performance. In the eyes of the Chinese people, the perception of light driving and insufficient safety of Korean cars also exists more or less, some people think it is prejudice, some people think it is discrimination! But what I want to say is that the wine aroma is not afraid of the deep alley, and good products will definitely be loved!
Why is China lagging behind, but winning the third place in the world, attracting world attention?
Sales of Korean cars in China continue to be sluggish, Hyundai car sales are less than 400,000, Kia sales are insufficient, but in the world ranks far ahead, according to the latest news, Hyundai Kia in 2021 global car sales as high as 6.668 million, of which Hyundai car sales reached 389, an increase of 3.9% year-on-year, Kia global car sales of 277.8 vehicles, an increase of 6.5% year-on-year, became an automobile giant, some people say, Korean cars are beautiful, the representative of the trend; its interior is good-looking, the price is very cheap Ordinary people can afford to buy a car, so why is it loved by the world?
First, the technology of Korean cars is excellent, and the leather built is durable.
For example, the core technology of the car engine, transmission, chassis, etc., South Korea has its own core technology, and can be completed independently. Now Elantra is an example, running more than 1 million kilometers of mileage, the engine and transmission do not need any maintenance, only need normal maintenance, and the core components are still self-produced, self-developed, with their own core technology!
In addition, it is durable, Korean cars as early as 2012 in China has a research and development center, and requires that the vehicle mileage must reach 300,000 kilometers, and whether the chassis system is cracked, the degree of wear of the engine, transmission, oil leakage, oil leakage and other aspects are strict requirements.
The second is the quality of Korean cars
Some people say that in order to reduce the cost of the vehicle, Korean cars have done a substantial reduction, for a period of time, the original price of 200,000 IX35 only 130,000, had to make people doubt the cost performance of the car, but it turned out to be very popular, taxi Elantra mileage of more than 800,000 kilometers, now IX35 mileage of 300,000 is not in the minority, and Sonata, Tucson and other models in the hearts of many consumers or the giants in the car.
South Korea really exchanged the market for technology, and the mainland technology is not only not exchanged, just count the money to forget the fundamental, technology has not been mastered, Korean cars in China to produce global models, continue to introduce foreign models, research and development and production of Chinese versions of Korean cars, such as Hyundai Elantra, Sonata 10, Hyundai Tucson L, etc., resulting in models very similar to the United States and other countries, the price is low, the average user can afford it.
Demand for third-end and eco-friendly cars is growing.
Even if the South Korean car series is affected by the shortage of chips, resulting in production impact, but its export volume is increasing, such as SsangYong Motors, global sales in 2021 was 84496 units, a year-on-year decrease of 21.3%, but the export volume exceeded 5,000, an increase of 44.1% year-on-year. The increased demand for high-end and eco-friendly vehicles is also one of the reasons for the increase in vehicle sales in Korea.
Korean cars in China to achieve double standard, models and international standards, but the price is almost below 100,000, can be said to be cheap products, and continue to be sluggish can not be separated from the Korean car on the technology of the launch will always be China ranked behind, the first to put is the United States, South Korea, and in order to seize the larger market, at the expense of reducing the allocation, resulting in a reduction in safety factors, although the world sales increased, but the Chinese market is so large, do not cherish will lose a lot, as the third in global sales of Korean cars, Don't know what your point of view is?