Text/Dong Review/Zi Yang Correction/Zhi Qiu
2021 is a year of fame and fortune for Apple. On the one hand, with the favor and support of consumers for the iPhone 13 series, Apple has become the champion of smartphone sales in China; on the other hand, Apple's market value has officially exceeded 2 trillion US dollars, becoming the most valuable technology company at present.
For a large number of consumers, naturally the most concerned is the new iPhone 13 series released by Apple.
iPhone 13 sales soared
2021 is a key year for global smartphone manufacturers to desperately seize the market share of mobile phones. After all, when Huawei's chip can be unsealed is unknown, and if you want to eat more after Huawei falls, you must seize the key time node when the development of Huawei's smartphone business is limited.
Judging from the current performance of a number of mobile phone manufacturers, after Huawei's fall, it is not domestic mobile phone manufacturers that are full, but Apple.
Especially after Apple released the flagship new machine iPhone 13 series in 2021, it is with the outstanding performance of "high allocation and low price", giving a fatal blow to the crazy domestic mobile phone manufacturers and becoming the final winner of the low-key.
According to the relevant data released by canalys, an industry analyst agency, in the fourth quarter of 2021, the global smartphone shipment ranking, thanks to the sharp rise in sales of iPhone 13 series mobile phones, Apple alone accounted for 22% of the market share, becoming a veritable sales champion.
There is a problem with a large number of "rollovers"
Since the release of the iPhone 13 series, the high-end models iPhone 13 Pro and iPhone 13 Pro Max have appeared a difficult to find grand situation, whether it is Apple's official website or China's major e-commerce platforms, there have been sold out of stock.
However, although the iPhone 13 series was loved by consumers after its release, it had to face a reality: while the sales of the iPhone 13 increased sharply, there were serious quality problems.
Judging from the current consumer evaluation of the iPhone 13, the number of related complaints is increasing.
According to the news released by the Tmall complaint officer micro- and micro-release, in recent times, a large number of consumers have jointly complained about a problem on the black cat complaint platform: iPhone 13 has a split screen problem after the green screen. In this regard, although the official customer service requires consumers to restore the settings and upgrade the system to solve the problem, consumers said that it does not solve the problem.
In addition, in addition to the green screen problem of the iPhone 13, there are also some fruit fans who complain that the iPhone 13 in their hands has different degrees of stuttering, flashback and automatic restart that affect the use of problems.
Apple does not give a solution
For the problems reflected by consumers, on January 21, Apple's official customer service said that it had not received relevant notices to confirm that the above situation was a hardware problem. As for the problem with the iPhone 13 in the hands of some consumers, the recommendation is to upgrade to the latest system.
However, at present, there is news that Apple has confirmed the reality that the iPhone 13 has a large number of split screens. However, Apple admits that there is a problem with the new machine, but does not give a solution.
Although there are supply chain news that Apple will recall the mobile phones of related models in large quantities. However, the author believes that the authenticity of this news will not be very large. After all, if Apple does recall the problem phone, it means that Apple will admit that there are hardware quality problems with its own products. And this seems to have no precedent in Apple's history.
Write at the end
In fact, apple released a new machine iPhone 13 at the beginning of the release of the situation has appeared excessive screen situation, but at that time did not get widespread attention from consumers.
From the current situation, the split screen of the iPhone 13 is not a unique case.
Therefore, for Apple, this problem must be properly solved. Otherwise, it may affect the subsequent sales of the iPhone 13 series.