Looking back at last year's domestic car market, "supply outstripping demand" can be called one of the most frequent words. The product charm of the explosive models and the tight market of chip shortage not only gave birth to the queue of the Tank 300 and BYD Qin PLUS DM-i terminals, but also stimulated the price increase of Toyota's new Highlander and Xena terminals.
In the case of mismatch between supply and demand, in terms of emotion, "mark-up" is excusable; in theory, "queuing" is inevitable. However, from the perspective of consumers, it is impossible to buy the desired product smoothly and in a timely manner, which is not a perfect car purchase experience. Recently, Toyota released a message that once again forced consumers' car purchase rights to the "corner".
According to Toyota's official website, because the Land Cruiser is very popular in Japan and around the world, it will take "a long time" for the new car to be delivered, and now it is decided that the delivery time may be up to 4 years. In addition, the statement also contained words such as "sincere apology", "deep apology" and "thank you for your understanding", and the sincerity of the words and the humble attitude may not be able to raise the slightest anger even if the owner has already decided.
In the eyes of many people, "hunger marketing" can be regarded as the "tradition" of the Toyota system. In the case of the Chinese market, if consumers do not want to queue up or queue less, they need to increase their prices in the face of Lexus LM, LX, ES, toyota Land Cruiser, Prado, Highlander and other models. It is precisely under this "best-selling" aura that the premium ability of Toyota models has gradually increased, and sales have snowballed more and more.
At the same time, the new Land Cruiser, officially released in June 2021, has achieved a comprehensive upgrade at the product strength level and has also gained more reasons to rush to buy. In terms of appearance and interior, the new car adopts a more exquisite front face shape, still retaining a strong aura at the same time, but also getting rid of the impression of greasy and old-fashioned; the interior design is not to mention, the suspension of the central control screen, exquisite and small physical buttons, so that the sense of science and technology has also been improved, more in line with the aesthetic preferences of young people.
In terms of hardware, the new Land Cruiser is based on the Toyota TNGA-F platform, which is 200kg less weight than the previous LC200 model; at the same time, the new car also provides a powertrain of 3.5T V6 twin-turbo engine + 10-speed automatic transmission, which brings full surprises and attracts many users who can't wait to try it.
From this point of view, the new Land Cruiser's best-selling is not without reason, especially when the Japanese domestic price range of 5.10-8 million yen, about 284,000-445,000 yuan, it will naturally attract a lot of orders. However, the 4-year car pick-up cycle is not short, and even almost reached the replacement cycle of a model, which will inevitably dissuade many consumers; and will the Land Cruiser be as popular as it is now after 4 years? Everyone will be able to figure out this account in their hearts.
Conclusion: Seeing this news, I believe that the most hurt is China's land patrol enthusiasts. On the one hand, due to the impact of emission regulations, landlu cruiser sales in China have encountered many obstacles, and on the other hand, land cruiser million-dollar value in China is not affordable for ordinary people. In the case that the domestic car pick-up cycle in Japan is 4 years, the new Land Cruiser road to China can be described as far away, at this time may not be good to increase the price, the Chinese people only have to envy.