Optimize the spatial layout, improve the product supply system... The development of the tourism industry in the 14th Five-Year Plan is so planned

Source: People's Daily Original manuscript

Beijing, 20 Jan (People's Daily Online) -- A few days ago, the State Council issued the "14th Five-Year Plan" Tourism Development Plan (hereinafter referred to as the "Plan").

The "Planning" proposes that by 2025, the level of tourism development will continue to improve, the modern tourism system will be more sound, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the consumer demand for mass tourism will be better met. The foundation of epidemic prevention and control has become more solid, and the requirements for scientific and accurate prevention and control have been fully implemented in the tourism industry. Domestic tourism has developed vigorously, inbound and outbound tourism has been promoted in an orderly manner, the international influence and competitiveness of tourism have been significantly enhanced, and major progress has been made in the construction of a tourism power. Deep integration of culture and tourism, the construction of a number of world-class tourist attractions and resorts with rich cultural heritage, the creation of a number of national tourism and leisure cities and blocks with distinctive cultural characteristics, red tourism, rural tourism and other accelerated development. The ability of tourism innovation has been significantly improved, the construction and service of tourism barrier-free environment has been further strengthened, the characteristics of smart tourism are obvious, the level of modernization of the industrial chain has been significantly improved, the vitality of market players has been significantly enhanced, and the role of tourism in serving the country's economic and social development, meeting the people's cultural needs, enhancing the people's spiritual strength, and promoting the improvement of social civilization has become more prominent.

Looking forward to 2035, the characteristics of diversified tourism demand, supply quality, regional coordination, and achievement sharing are more obvious, and the high-quality tourism supply represented by national cultural parks, world-class tourist scenic spots and resorts, national-level tourism and leisure cities and blocks, red tourism integration development demonstration areas, and key villages and towns of rural tourism is more abundant, the comprehensive functions of tourism are fully exerted, the overall strength and competitiveness are greatly improved, and the world tourism power is basically built, contributing to the construction of a cultural power. Make positive contributions to the basic realization of socialist modernization.

The "Planning" shows that adhere to innovation-driven development, strengthen independent innovation, gather superior resources, combine the needs of epidemic prevention and control, accelerate the promotion of smart tourism characterized by digitalization, networking and intelligence, deepen "Internet + tourism", and expand the application of new technology scenarios. Promote the development of smart tourism, innovate the public service model of smart tourism, effectively integrate tourism, transportation, meteorology, surveying and mapping and other information, comprehensively apply the fifth generation of mobile communications (5G), big data, cloud computing and other technologies, timely release real-time information such as meteorological early warning, road traffic, and tourist reception, strengthen the construction of tourism reservation platforms, and promote services such as time-of-time reservation tours, traffic monitoring and monitoring, and scientific guidance and diversion. Accelerate the application of new technologies and technological innovation, accelerate the application and popularization of new technologies such as big data, cloud computing, Internet of Things, blockchain and 5G, Beidou system, virtual reality, and augmented reality in the field of tourism, and enhance the development level of tourism with scientific and technological innovation. Vigorously improve the technology related to tourism services, enhance the experiential and interactive nature of tourism products, and improve the convenience and safety of tourism services. Improve the comprehensive efficiency of the innovation chain, strengthen the basic theoretical research of tourism big data, promote the construction of regional and thematic tourism big data systems, promote the establishment of a number of key laboratories of tourism technology and technology innovation centers, select and identify a number of national tourism science and technology demonstration parks, comprehensively enhance the ability of tourism science and technology innovation, and form an innovation ecology jointly built by upstream and downstream.

The "Planning" emphasizes that it is necessary to optimize the spatial layout of tourism, implement the key tasks of the 14th Five-Year Plan of the major regional strategy and the coordinated regional development strategy and the main functional area strategy in accordance with the relevant planning, integrate cross-regional resource elements, promote the coordinated development of urban and rural areas and regions, and build a tourism spatial layout and support system to promote high-quality development. Construct a new pattern of tourism space, comprehensively consider the cultural context, geological vein, water vein, transportation trunk line and major national development strategies, coordinate ecological security and tourism development, and build a new pattern of national tourism space of "dot radiation, ribbon series and network coordination" based on the Great Wall, the Grand Canal, the Long March, the Yellow River National Cultural Park and the Silk Road Tourism Belt, the Yangtze River International Golden Tourism Belt, the Coastal Golden Tourism Belt, the Beijing-Harbin-Beijing-Hong Kong-Macao High-speed Railway, the Taihang Mountain-Wuling Mountain, and the Wanli Tea Ceremony. Optimize the layout of tourist cities and tourist destinations, build a number of tourism hub cities, gradually improve the comprehensive transportation service function, and enhance the radiation and driving effect on regional tourism. Optimize urban and rural tourism and leisure space, promote more cities to take tourism and leisure as the basic function of the city, fully consider the tourism and leisure needs of tourists and local residents, scientifically design and layout tourism and leisure blocks, rationally plan and build urban leisure and vacation belts, promote the construction of greenways, cycling paths, recreation lanes, country parks, etc., enhance the tourist experience, and create conditions for urban and rural residents to "micro-vacation" and "micro-tourism".

The "Planning" requires the construction of a scientific protection and utilization system, adhere to cultural guidance and ecological priority, and integrate cultural connotations into the whole process of tourism development. Adhere to the concept of "green water and green mountains are golden mountains and silver mountains", promote the harmonious coexistence of man and nature through the development of tourism, steadily promote the construction of national cultural parks and national parks, and create a highland for the protection and utilization of human resources and natural resources. Protect and inherit human resources, adhere to the priority of protection, develop in the course of protection, protect in the course of development, take excellent human resources as the trunk, dig deep and explain the cultural connotations therein, integrate history and culture and modern civilization into the development of tourism, enhance the quality of tourism, and promote the inclusion of more cultural relics and cultural resources into tourism routes and into tourist scenic spots under the premise of protecting and managing according to law and ensuring the safety of cultural relics, and actively disseminate China's excellent traditional culture, revolutionary culture and advanced socialist culture. Protect and make good use of natural resources, adhere to ecological protection first, appropriately develop eco-tourism, and realize the unity of ecological protection, green development and improvement of people's livelihood. Innovate the mode of resource protection and utilization, promote the construction of national cultural parks, vividly present the unique creation, value concepts and distinctive characteristics of Chinese culture, establish and highlight the Chinese cultural symbols and the image of the Chinese nation shared by all ethnic groups, explore new paths for the protection, inheritance and utilization of cultural relics and cultural resources in the new era, and build the national cultural parks into a historical and cultural corridor that inherits Chinese civilization, the common spiritual home of the Chinese nation, and a cultural and tourism experience space that enhances the quality of people's lives.

The "Planning" shows that improving the tourism product supply system, based on improving the modern tourism system, accelerating the structural reform of the supply side of the tourism industry, increasing the supply of high-quality tourism products, stimulating the vitality of various tourism market players, promoting "tourism +" and "+ tourism", and forming a new situation of multi-industry integration and development. Improve the tourism product supply system, based on improving the modern tourism system, accelerate the structural reform of the supply side of the tourism industry, increase the supply of high-quality tourism products, stimulate the vitality of various tourism market players, promote "tourism +" and "+ tourism", and form a new situation of multi-industry integration and development. Enhance the vitality of market entities, give full play to the enthusiasm of various market entities to invest in tourism and entrepreneurship and innovation, and promote the market to play a decisive role in the allocation of tourism resources and better play the role of the government. Promote "tourism +" and "+ tourism", strengthen the integration of culture and tourism, product integration, market integration, and service integration, promote complementary advantages, and form a joint force for development.

The "Planning" emphasizes that expanding the mass tourism consumption system, focusing on building a new development pattern, adhering to the strategic base point of expanding domestic demand, promoting demand-side management, improving the tourism consumption experience, smoothing the domestic cycle, strengthening and optimizing the domestic tourism market, promoting the quality and expansion of tourism consumption, improving tourism infrastructure and public service systems, and better meeting the multi-level and diversified needs of the people. Optimize the tourism consumption environment, improve the holiday system, and promote the formulation and implementation of specific measures for paid annual leave in various regions. Expand the field of tourism consumption, conform to the diversified and personalized consumption needs of mass tourism, innovate tourism consumption scenarios, and actively cultivate new models of tourism consumption. Improve tourism consumption services, deeply implement the action of improving the quality of tourism services, establish and improve the service quality evaluation system of the tourism market, and form a scientific and effective service monitoring mechanism. Improve tourism public service facilities, implement the "14th Five-Year Plan" period cultural protection, inheritance and utilization project, increase support for tourism infrastructure construction, and improve the tourism infrastructure network covering urban and rural areas, shared by the whole people, practical and convenient, and full of characteristics. Innovative tourism publicity and promotion, around the concept of "tourism is a way of life, learning and growth" to strengthen publicity and promotion, further tap the potential of the domestic tourism market, and create a good social atmosphere.

The "Planning" requires the establishment of a modern tourism governance system, adhere to the management of tourism according to law, strengthen the construction of the tourism credit system, implement the responsibility of tourism market supervision according to law, improve the comprehensive supervision mechanism of the tourism market, improve the level of supervision and law enforcement of tourism market supervision, advocate civilized tourism, and promote the unity of meeting the people's cultural needs and enhancing the people's spiritual strength. Promote the management of tourism according to law, strengthen the construction of the rule of law in the field of tourism, further implement the "Tourism Law of the People's Republic of China", "Regulations on Travel Agencies", "Measures for the Administration of Chinese Citizens Traveling Abroad", "Regulations on the Management of Tour Guide Personnel" and other laws and administrative regulations, and carry out revision work in a timely manner as needed. Strengthen tourism safety management, and implement safety responsibilities throughout the entire process of tourism. Advance the establishment of a tourism credit system, improve the tourism market credit supervision and management system in accordance with laws and regulations, establish a comprehensive coordination mechanism for tourism market credit supervision and management efforts, transform and upgrade the credit management system of the national tourism supervision and service platform, strengthen the aggregation, publicity, and sharing of credit information, and establish and improve credit archives for tourism market entities and practitioners. Promote civilized tourism, advocate civilized tourism practice, and cultivate civilized tourism activity brands.

The "Planning" shows that we should improve the tourism opening and cooperation system, based on the strategic overall situation of the great rejuvenation of the Chinese nation and the major changes in the world that have not occurred in a hundred years, grasp the complex international situation and the development trend of the new crown pneumonia epidemic, cultivate new opportunities in the crisis, open a new situation in the changing situation, and strengthen the situation analysis and policy reserves. Under the premise of effective control of the global COVID-19 epidemic, relying on the advantages of the mainland's strong tourism market, we will coordinate the domestic and international markets, promote inbound tourism in a step-by-step and orderly manner, steadily develop outbound tourism, and continue to promote tourism exchanges and cooperation. Promote inbound tourism in a step-by-step and orderly manner, timely study and judge the situation of prevention and control of the new crown pneumonia epidemic at home and abroad, and the development and changes of the international environment, scientifically adjust the management measures for relevant personnel to come to China, and actively build a healthy, safe and orderly order of personnel exchanges between China and foreign countries under the premise of ensuring the safety of epidemic prevention. Steadily develop outbound tourism, promote the coordinated development of outbound tourism and the three major markets of domestic tourism and inbound tourism, and coordinate service guarantee and management guidance. Deepen cooperation with Hong Kong, Macao and Taiwan, promote the integrated development of tourism in the Guangdong-Hong Kong-Macao Greater Bay Area, enhance the overall competitiveness of the tourism industry in the Greater Bay Area, and build a world-class tourist destination. Deepen international cooperation in tourism, on the basis of mutual respect for cultural diversity and social values, promote the in-depth development of tourism cooperation among major countries, and deepen exchanges and cooperation with neighboring countries in tourism markets, products, information and service standards.

The "Planning" emphasizes that we should improve the comprehensive tourism guarantee system, adhere to the party's overall leadership, fully mobilize the positive factors of all parties, strengthen support policies, strengthen basic theory construction and applied research, strengthen the cultivation of tourism talents, and form a strong joint force to promote the development of tourism. To strengthen organizational leadership, all regions should put the development of tourism into the important agenda, put the direction, seek the overall situation, set policies, and promote reform, and form a large-scale tourism development pattern led by party committees, promoted by the government, coordinated by departments, participated in by the whole society, and shared by the broad masses of the people. Strengthen policy support, and implement support policies for land use, finance, region, taxation, finance, investment, and talent. All relevant departments support the development of tourism according to the division of responsibilities and form a development synergy. Strengthen tourism theory and talent support, promote the study of major practical issues, hot issues and difficult issues related to the development of tourism, strengthen basic theoretical research, and accelerate the construction of a people-centered theoretical system for tourism development in the new era.