This is the ranking of Chinese consumer groups that are popular on the Internet. Netizens are ridiculing that men are not as good as dogs, and the top two girls and young women are women, why is the consumption power of the female group so amazing? What kind of crisis is behind this?
Why are shopaholics mostly women? What types of goods are easy for women to buy?
This is the double 11 sales data for 2018. It can be seen that women are the main force of consumption, and in terms of age, the most users are distributed between 26-35 years old. In other words, the strongest spending power is for young and middle-aged women.
Women in this age group have accumulated several years of work experience and have a certain spending power.
This is the sales data of Double 11 in 2021. Women's momentum remains strong.
So what type of products do women mostly prefer?
This is from the "2020 Women's Consumption Trend Report" released by JD.com. It is no surprise that children and pets are in the consumer crowd rankings.
This is the sales data of the 2021 Double 11 Li Jiaqi live broadcast room. Beauty, makeup, hairdressing, body beautification, it is conceivable that most of the people who contribute to consumption are also women.
The recent fire of Lingna Belle is a typical example of capitalism luring women into the consumer trap. Its audience is almost entirely teenage girls (girls here range from 10 to 30 years old). Thousands of girls have a princess dream, and Disney is the expert in dreaming.
Ling Na Belle, a character who does not even have a story background and no animation in the original work, has conquered thousands of girls just by relying on her cute appearance, attracting countless pursuits. Dolls are even hyped up to "sky-high prices". So there was a queue for blood and blood and a Moutai doll exchange incident.
It can be seen that the basic characteristics of women's consumption are as follows:
1. Strong spending power, strong desire to buy.
The prevalence of poor children and rich adopted daughters, coupled with the relatively small economic burden borne by women in the family, so women have more spare money to spend on themselves than men, supporting the freewheeling of consumption.
Boyfriend's money is spent for himself, and his own money is also spent for himself. The first cup of milk tea in autumn and other stems have made some women's economies more free.
"If being greedy for love will lower my standard of living, then why should I talk about it?"
2. Buy not only for yourself, but also for children and pets (those who need to be cared for).
Regardless of age, women carry a natural motherhood. Just as girls "take care" of Barbie dolls when they are young, they grow up with a deeper love for babies and pets than men. Coupled with the prevalence of singleism today, many single women treat their pets as family and will not be stingy with their wallets.
"Afraid of being alone? Get a dog! ”
3. Sensuality, easy to be affected (such as Li Jiaqivia Xiaohongshu Douyin, etc.), with a tendency to consume according to mood.
Be in a good mood and buy something to celebrate. In a bad mood, buy something encouraged. Things that I didn't plan to buy were also easily impressed by the anchor in the live broadcast room. Women's minds are inherently more sensitive than men's, empathetic, and message-receiving, and therefore susceptible to influence by others.
There are also comparisons and Amway between colleagues and girlfriends. If a nasty colleague carries a bag of 3,000, I will carry 5,000. Girlfriend Amway gave her girlfriend shoes, even if the consumption level is different, with flowers to installments have to buy and wear with her.
When the love is lost, various tarot divination and redemption institutions are also a weapon for money.
"How can we get him back?" He said he didn't deserve me, was he true? ”
4. Pay attention to appearance (not only pay attention to dressing yourself, but also pay attention to the appearance of consumer objects, such as cats, Lingna Belle).
What is a girlish heart? Don't ask about the world, only pursue beauty, no need to be practical, is the girl's heart. This is a unique trait of young girls, and it is a luxury for middle-aged people who are exhausted. It can also be said to be "not eating human fireworks".
As a post-90s unmarried woman, I also had the fantasy of a girl in the past, and I also liked beautiful and impractical things, but as I grew older and more experienced, I gradually saw the sinister intentions of capitalism behind this.
1. Persecution of women by social trends such as exquisite poverty and inner volume caused by facial anxiety.
Why do women spend a lot of money and energy on beauty and clothing? In addition to the love of beauty, everyone has it, but in fact, it is also a helpless move affected by social atmosphere. After all, this is the era of looking at faces, the era when ordinary people can become popular because of their appearance by taking a subway, an era when as long as they look good enough, they can be popular in all walks of life, and it is an era when they can be rewarded by chatting casually in the live broadcast room with their beauty. Such a appearance dividend, everyone wants to eat, it is a shortcut to lie and win.
But the bills of credit cards and Huabei have deeply pierced the hearts of women who pursue beauty. Regardless of the ability to consume high, the pursuit of luxury goods and famous brands, painstakingly pretending to be famous, so that families who are not rich in the first place are even worse.
Wanting to rely only on exquisite appearance and exquisite afternoon tea to win the heart of the rich and handsome is actually a kind of dark innocence. After all, "those who do things in Israel are fading and love to relax, and love to relax is to be extinct." Even if you really marry into a rich family, you will not have actual status, and you will sign a prenuptial agreement.
1. In order to promote women's consumption, capital carries out bottomless killing of women.
Why has the once unpretentious Women's Day become "Goddess Day" and "Queen's Day"? Where are there so many goddesses and queens? Most of them are ordinary people. Capital in order to hollow out women's purses, simply do everything to the extreme, causing me to get goosebumps as soon as I see the words maiden, fairy, goddess, queen, and feel that someone is going to harm me again.
Capital knows too much about women's psychology, knows that no matter how old a woman is, there is a little girl living in her heart, so her mouth is sweeter than anyone's, just like the "empathetic" cowboy, hollowing out to make money from rich women. However, most people are not rich women, and their wallets cannot withstand tossing. Under the bottomless killing, not only bought a bunch of impractical things, but also led to their own debt.
More importantly, values are seriously distorted, cognition is superficial, full of dressing, neglecting self-construction, and turning yourself into a poor worm with no appearance and difficult savings.
If women are no longer vigilant against the "sweet" trap of consumerism, they will only step by step into the abyss.
In addition, in addition to women themselves being poisoned by consumerism, men are also suffering a lot. First, in order to please women full of girlish hearts, men are forced to buy things that they think are not worth it. Second, the so-called "sense of ceremony" also makes men have headaches every holiday. It seems to satisfy women, but in fact, both are used by capital.
There is nothing wrong with the girlish heart and the sense of ritual itself, but if we consume without brains and do not measure our own strength, we will ultimately destroy ourselves. We can keep the heart of a child, but we must also be vigilant enough against the temptations of the outside world, and we cannot plunge into the daydreams that capital has deliberately created. Dreaming is easy, waking up is difficult, but if you don't wake up in time, it will eventually be your future self to pay for today's willfulness.