The rapid development and widespread popularization of new energy vehicles, especially pure electric new energy vehicles, have changed the trajectory of the automobile market and the travel experience of consumers to a certain extent. However, as pure electric vehicles become an important carrier of daily travel, the shortcomings in their long-distance endurance and the problem of charging time have also become a bottleneck restricting the industry.
As one of the solutions, the power exchange mode has its outstanding advantages, close to the time-consuming refueling of fuel vehicles, and wider applicability, which effectively solves the problem of battery life anxiety that plagues users. Therefore, as an important part of the country's new infrastructure, the substation has also been written into the "Government Work Report" of the two sessions of the National People's Congress for the first time in 2020, and has been highly valued at the national strategic level.
Because of this, several major domestic industry head enterprises have also increased their investment in the power exchange model, Geely, Ningde times and other heavyweight players have entered, and the power exchange mode has once again become the focus of attention in the industry. According to the data released by the China Association of Automobile Manufacturers and the China Association of Automobile Manufacturers, the total sales of new energy vehicles in the Chinese market from January to November 2021 reached 2.98 million units, an increase of nearly 170% year-on-year, and the overall penetration rate reached 12.7%. How to develop, how to layout and how to develop this extensive new blue ocean market, different dimensions of the car have different considerations.
On January 18, CATL, the head of the energy supply chain, announced the launch of EVOGO, a power exchange service brand, which officially entered the power exchange market. This time, CATL launched a total of three major products of "power exchange block, quick change station, App" combined power exchange overall solution and service. As the main supplier of batteries, the most special power exchange mode of the Ningde era is that in the mode of vehicle-electricity separation, the battery is separated as a shared asset, and a single battery can provide an endurance of about 200 kilometers, and the whole process of power exchange takes 1 minute.
As early as the beginning of January, before the release of the EVOGO brand in the Ningde era, Geely also officially announced a new power exchange travel brand, and Geely Automobile and Lifan Technology officially began to fully layout the power exchange mode. Compared with enterprises such as the Ningde era, Geely, as a car company, obviously has a different volume of voice when it joins the power exchange mode. Geely's goal in joining the power exchange market is to "make the travel experience better by changing the power". Different from many power exchange models that are only for end consumers, Geely will provide a complete set of solutions including power exchange products and power exchange services for both B-end and C-end users.
Geely's power exchange technology is based on the GBRC Geely power exchange platform architecture system, which can adapt to a wide wheelbase range of 2700-3100mm, covering many categories such as cars, SUVs, MPVs and even logistics vehicles, light trucks, etc., and can achieve 60 seconds of extreme power exchange, this ultra-wide field adaptability is currently not covered by most power exchange platforms. In addition, according to the plan, Geely will build more than 5,000 substations in 2025 to achieve coverage of more than 100 core cities.
The entry of multiple parties will inevitably accelerate the fierce competition in the power exchange market. However, on the bright side, a variety of enterprises with different industry backgrounds and volumes can further integrate and optimize resources, and is conducive to the further standardization of the power exchange mode industry, thereby promoting the benign development of the entire market as a whole. Technology, channels, terminals, services, I believe that with the entry of Geely, Ningde era and other enterprises, the power exchange model will usher in a milestone development, and then promote the leapfrog development of the new energy automobile industry.