On January 20, ZTE Terminal recently held a media communication meeting, announcing the annual results of ZTE Terminal in 2021, as well as its ZTE, Nubia, Red Devil brand positioning and new planning.
It is reported that in 2021, ZTE terminal business annual shipments of more than 100 million units, of which 50% using self-developed chips, the overall shipment volume increased by 60% year-on-year, of which the domestic market increased by 150% year-on-year, the international market increased by 50%.
At the same time, CPE's market share ranks first in the world, becoming the first brand in the CPE market field. Household terminal products achieved explosive growth last year, with shipments up 52% year-on-year and cumulative shipments of 580 million units.
In terms of mobile phone positioning, the flagship series of ZTE brands in the future focuses on the business crowd, Nubia is aimed at young consumers, and red devils are mainly focused on e-sports segments.
Among them, nubia Z40 Pro will be released in February, known as the first custom image optics in the mobile phone industry, redefining mobile phone images, using the first customized 35mm equivalent focal length humanities main camera, the world's first joint custom Sony IMX787 sensor, with SLR optical bokeh.
At the same time, the computing photography is upgraded, and the faster and more stable adaptive shutter shadow chasing algorithm will be the strongest Z series flagship in history.
The Red Devils have officially announced that they are equipped with a new generation of Snapdragon 8 platform, and it was announced at the meeting that they have laid out the metaverse in advance and are now extending and migrating to the metaverse-related technologies.
In the future, Red Devils will continue to expand capacity, not only to continue to strengthen the in-depth construction of game terminal products, team cooperation, peripheral development and other directions, but also its new machines will be released in February.