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Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

Starting from 2021, with bydir Song PLUS DM-i, Qin PLUS DM-i plug-in hybrid models and ideal ONE range extender electric vehicle products in their respective market segments to obtain good sales, the domestic auto market has set off a wave of "with trams", the so-called "oiled trams", is our own definition, that is, those products are set up like trams, but there is an extra fuel tank and an internal combustion engine model that burns oil. In just one year, the country has come out a lot of plug-in hybrid models and extended range electric vehicle products, in the current lineup of first-line independent brands, there are Changan's IDD hybrid, Geely's Zhiqing Hi X hybrid, Great Wall's DHT hybrid, BYD DM-i supermix, the setting of these products, basically have considerable pure electric fuel consumption of hybrid products, of which great wall WEY brand latest hybrid model Mocha DH-PHEV and BYD will soon release Han DM-i, The maximum pure electric mileage is more than 200 kilometers, and the tram attribute of the hybrid model is more intense.

Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

Of course, in addition to the first-line independent brands have laid out hybrid models, Lantu, Ideal, Xilis and other new brands are mainly engaged in range extended electric vehicle products, although the range extended range electric vehicle products and plug-in hybrid are two paths at the technical level, but the result of "output" is not too much, that is, in having a certain battery capacity can be used as pure electric driving. When the pure electric battery life is insufficient, the internal combustion engine is started to continue to drive the vehicle, or to generate electricity for the battery! Compared with the hybrid a few years ago, the above-mentioned self-owned plug-in hybrid models and extended range electric vehicles perform better at the level of pure electric mileage, and the practical value of pure electric mileage is higher in the process of short-distance commuting.

Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

However, at the same time, the price of these plug-in hybrid models and extended range electric vehicles is actually much higher than that of the same brand and the same level of fuel vehicles, such as the pre-sale price of Changan UNI-K iDD is 176,900 yuan - 192,900 yuan, while the price of UNI-K is 145,900 yuan - 184,900 yuan; the pre-sale price of WEY Mocha DHT-PHEV is as high as 299,000 yuan - 315,000 yuan, while the price of mocha is 187,800 - 223,800 yuan. Compared with fuel models, the price increase is still very impressive! After these models are equipped with a plug-in and hybrid system, they do physically improve the performance, battery life and driving experience of the product, but there is also a lot of increase in price. Is it possible that independent brands intensively launch hybrid models, essentially to increase product prices and increase bicycle profits?

Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

In fact, a few years ago, we put forward a point of view, that is, in china, electric vehicles want to achieve popularity in the true sense, the difficulty is very large, a very simple truth, that is, many people who can only afford to buy a car, a car needs to carry too many things, such as daily urban commuting, holiday travel, winter travel and so on. At present, the endurance of the vast majority of electric vehicles and the layout of charging piles, the speed of pure electricity, are difficult to meet the needs of just need users, especially the needs of 100,000 budget users, the experience of electric vehicles themselves to these consumers may be very poor, the best collocation of electric vehicles at present is to have another fuel vehicle, long-distance, winter driving fuel vehicles, usual commuting to drive electric vehicles, but for the vast majority of individuals and families, it is difficult to do.

Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

So before the technology and supporting of electric vehicles reach a certain level, there is no technology that can take into account the advantages of electric vehicles and fuel vehicles, so hybrid models or extended range electric vehicles with longer mileage were born, and such models that have been listed or pre-sold, most of the pure electric endurance is more than 100 kilometers, for the vast majority of urban commuter users, such a mileage is basically a day of round-trip commuting No problem, long-distance driving or to places that do not have charging conditions, Direct internal combustion engine power or electricity can be used without anxiety, after all, the current gasoline filling speed is very fast, and the layout of gas stations is very dense.

Independent brands have launched "oiled trams", electric vehicle technology has regressed, or take advantage of the trend to increase prices?

For this type of model, driving in the urban area, pure electric mileage is enough, if there is a family charging pile, the cost itself is very small, and you can also feel the tranquility and comfort of electric vehicles; when you need to run long distances, fuel consumption is actually very low, then the advantages of long endurance and endurance supplementation of fuel vehicles are also reflected.

Therefore, although we generally believe that "oiled trams" or "charged fuel vehicles" are a transitional stage in the transformation process of fuel vehicles to electric vehicles, we believe that the process cannot be omitted, the reasons we have already made clear above, so that the people who just need to save costs more dignifiedly and enjoy a more similar experience to the use of electric vehicles is the biggest contribution of this type of model! And from the reaction of manufacturers can also be seen, a few years ago, almost all independent brands pounced on pure trams, and even sacrificed such a trick as "oil to electricity", but a few years have passed, these independent brands for 100,000 users have made efforts to plug in mixed models. Therefore, although there is a corner overtaking, for independent brands, all the roads that should be taken at the technical level are indispensable.

Finally, back to the price problem, although the price of hybrid models is higher than that of the same brand and the same level of fuel vehicles, but correspondingly, the performance is also stronger, the cost is lower, the experience is better, at least these models are not rushing to cut leeks in terms of price setting, then we think that from the cost, technology and other aspects, the price is slightly higher is beyond reproach, not to take advantage of this momentum to increase prices and obtain higher bicycle profits.

Of course, although the plug-and-mix model has now become a "new fashion" of first-line brands, there is no shortage of possibilities to follow the trend, because we see that brands such as Geely, Great Wall, and Changan have also begun to launch their own plug-and-mix products after the fire of BYD's DM-i supermix models.

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