Reporter | Li Wenbo
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On January 18, Jidu Jidu, a new car-making company jointly created by Baidu and Geely, officially released the brand logo "Pixel-J".
Jidu officials said that the brand is inspired by automotive robots, combining the concept of "pixel" with the letter J to create the industry's first automotive robot brand logo "Pixel-J". Jidu brand logo "Pixel-J" symbolizes the entrance to the future, using pixels as elementary particles to convey the new connection between man and machine and the future.
In March 2021, Baidu Group and Geely Group invested in the establishment of an automotive robot startup company Jidu, with Xia Yiping as CEO, and Jidu is committed to building automotive robots, rather than smart electric vehicles in the traditional sense.
In June, Jidu first proposed the intelligent electronic and electrical architecture JET for L4; in July, Jidu modeling design was completed and entered the engineering development stage; in August, Jidu reached a strategic cooperation with CATL, Continental group and Hesai Technology; in September, Jidu SIMUCar road test was exposed; in November, Jidu SIMUCar entered the dynamic test stage, and was released as the domestic first company of Qualcomm's 4th-generation Snapdragon automotive digital cockpit platform 8295; in December, SIMICar achieved high-speed, Urban dual-domain intelligent driving.
In January this year, Jidu announced that it will launch a 2023 automotive robot with L4 self-driving capabilities, equipped with Nvidia's DRIVE Orin autonomous driving SoC.
It is worth noting that Jidu has many leading advantages in the "arms race" of new domestic car-making forces.
For example, in the smart cockpit supplier, Jidu chose Qualcomm's 4th generation Snapdragon auto digital cockpit platform 8295 with a 5nm process process. The solution is the latest benchmark for digital cockpit solutions in the automotive industry.
For example, in a video released in December last year, Jidu SIMICar tested traffic light recognition, straight, right turn, protected left turn, T-junction and up and down ramps on a 25-kilometer test route.
The test lasted 40 minutes, passing through 39 urban road intersections, 55 pedestrian crossings, 30 traffic lights, and achieved 4 left turns, 5 right turns and 4 up and down gates on 13 kilometers of urban roads and 12 kilometers of highways, running through all automatic driving scenarios.
At the Baidu Create 2021 (Baidu AI Developer Conference) held on December 27, 2021, Baidu founder, chairman and CEO Robin Li said that the product concept of Jidu automotive robots is "free movement, natural communication, and self-growth", and the specific expression forms are:
First, the car robot has the ability of L4 level automatic driving and can move freely;
Second, the accurate recognition of human-vehicle interaction and speech semantics allows the car and people to "communicate naturally";
Third, automotive robots can learn according to the user's usage habits and achieve "self-growth".
In November 2021, Wang Weibao, head of intelligent driving in Jidu, said in an interview with Interface News that Jidu's car is the strongest computing power in the industry, equipped with lidar. After delivery, the car will continue to iterate and evolve, and the capabilities will not stop growing.