Recently, Dongfeng Citroen Versailles C5 X has opened new car deliveries across the country. Some of the lucky ones of the first blind book owners mentioned their favorite car that has been waiting for many days. Friends who have not been able to pick up the car should not be envious, the test drive of Versailles C5 X is on the way to the national outlets, it is expected that the National Day will continue to arrive at the store, we can book a test drive in advance, I believe that versailles C5 X will be able to bring you "driving BMW, riding Mercedes-Benz, driving Versailles" Extraordinary dynamic experience.
Dongfeng Citroen Versailles C5 X has been attracting customer attention and favor since the pre-sale, and the cumulative order has exceeded 12,000 units. So, what kind of hard-core strength does versailles C5 X have to be able to win the recognition of many customers?
Price in one step Behind the pricing is sincerity
In life, many people have had such an experience, saving a long time to buy a high-end dress, who knows that in a few days they will engage in activities, play a 50% discount low price, and the customer is left with only sadness and anger. It can be seen that the harm caused by the "diving price" to the majority of customers exceeds the surprise.
In order to avoid such problems, when pricing the Versailles C5 X initially, Chen Bin, general manager of DPCA, led the DPCA team to conduct intensive research and consultation with French shareholders many times, resisted some pressure, broke some of the previous mindsets, adhered to the "long-termism" and "altruism" in line with the development concept of "customer-centric", adhered to the "long-termism" and "altruism", put the price of Versailles C5 X in place in one step, gave the sincere price to consumers, and made versailles C5 X a joint venture brand B-class model on the market that entered the main sales range of 150,000 yuan.
In addition, as the first "Chengdu-made • global sales" model of the Citroën brand, the price of versailles C5 X in Europe is much higher than that in China, from the price announced in Europe, the fuel version starts from 32,900 euros (about 249,194 yuan), the plug-in hybrid version starts from 44,950 euros (about 340,465 yuan), which is more than 100,000 yuan more expensive than the Versailles C5 X sold in China, making many European netizens salivate.
This also means that Chinese customers can enjoy a global quality car at a lower price, and the price of the Versailles C5 X in Europe is enough to feel the sincerity of Dongfeng Citroen to the majority of customers, and also let people see dongfeng Citroen's determination to change sincerely.
Sincerity does not discount High retention rate preserves value
In addition to price, the retention rate is also one of the car purchase elements that consumers are very concerned about, and products with high retention rate are more likely to be favored by customers, just like Patek Philippe in watches, Hermès in leather bags, and Dongfeng Citroen in cars.
In the Versailles C5 X's "Extraordinary New Experience" policy, not only launched the "new car price reduction compensation commitment within 1 year" to guarantee the firm price, at the same time, the Dongfeng Citroen far beyond the industry average "3 years of value preservation" continued to continue, promised that from the date of customer purchase of Versailles C5 X, within one year according to the fare of 85% to apply for value preservation repurchase, two years according to 75%, three years according to 65%, customers do not have to worry about the problem of vehicle value retention. In addition, versailles C5 X also supports the "5 years worry-free" of 5 years and 150,000 kilometers warranty, as well as 7-day returnable, 2-hour rescue speed, after-sales door-to-door car delivery service, customer care fund and other welfare policies, from buying cars, using cars to services to create a "comfortable and assured" car purchase experience for customers.
It is worth mentioning that in the "Extraordinary New Experience", there is also a benefit that can continue to grow and unlimited within one year of the listing of the Versailles C5 X - the customer growth fund upgrade. Within one year after the listing of the Versailles C5 X, for every Versailles C5 X sold, pre-sale order customers and the first 10,000 customers after the listing will receive another 5,000 points, and the points for recommending friends, family and other orders will be doubled, truly realizing the common growth and income with customers, and experiencing the wealth of "Versailles" together.
Quality is guaranteed, strong product strength tree benchmark
"Reinventing the new benchmark of the B-Class" is the banner that the Versailles C5 X has been holding high. As a new flagship model of Citroën accelerating the brand upwards and returning to the mainstream track, the Versailles C5 X has also been interpreting with strength. Versailles C5 X is not only a car, perfectly integrates the elegance and dynamics of the car, the stability and passability of the SUV and the practicality of the wagon, through the design of Versailles, comfortable Versailles, technology Versailles three core advantages to truly achieve "because you are different", everyone finds their own needs, find the favorite place. In addition, the Versailles C5 X also has a wealth of model configurations, which are equipped with 12 major items in the mainstream B-class cars, reshaping the new benchmark of B-class cars.
It is precisely because of this sincere pricing method and the extraordinary product power of "reshaping the new benchmark of B-class cars" that versailles C5 X has staged a growth "super speed" since the pre-sale - the pre-sale order exceeded 10,000, and after the listing, it has achieved the new surpass of dongfeng Citroen's rapid growth of orders in recent years, becoming a "potential stock" for French cars to reoccupy the car market.
Now, Dongfeng Citroen Versailles C5 X test drive has been to the store, interested friends can go to the local authorized dealer experience, feel the century-old brand comfort driving experience in advance, come and start an extraordinary journey together