From "life is to earn money" to "earning money is to live", more and more people have found a balance between consumption desire and wealth accumulation, and the new logic of "consumption is investment" is quietly changing the world from generation Z wind and gradually spreading to all ages.
Costumes should be niche and unique, coffee should be exquisitely hand-punched, and fun should be immersed in pieces... As long as you enter the vigorous consumer market, you can see that the young people who have thrived in the wave of consumption upgrading have become the mainstay of the new consumption field, and the "experience first" consumption concept has been implemented to the fullest.
Growing up in the Internet era, young people who advocate rationality and initiative also regard asset preservation and investment appreciation as new hobbies - while shopping for hands, they save "small treasuries", and play new tricks to spend money and earn money.
Author: Qian Hao, Tian Zhen
Edit: Angela
First, the taste of the early fancy "gold panning", the second luxury products quickly "broke the circle"
This year's young people are more and more "making money".
Pursue fund managers, start fancy side businesses, run social media... Hot searches related to asset allocation continue to emerge on social networks, so that many "front waves" have to lament the new generation's novel ideas and full ambitions in getting rich.
As Internet natives, The Gen Z group began to contact asset allocation earlier than their parents, and their new asset allocation habits, risk appetites and communication methods made "making money" a new fashion. According to the "Survey Report on The Investment and Financial Behavior Preference of Generation Z" released by Yiwealth, more than 88% of the post-95s in the survey have had financial behavior, and even exceeded the proportion of post-80s. It can be seen that the enthusiasm of the new generation of young people in asset allocation is extremely high, and a group of young people who are rubbing their hands are creating value for society and thus obtaining wealth rewards.
A mobile phone can connect the world at the moment, in addition to the traditional stock fund, the netizens who dare to try early are willing to dig in any niche field, and the behavior of allocating deposits has become fun. Especially in the field of wearable and wearable second luxury, a medieval bag and a scarce watch are not only a symbol of their own unique taste, but also can continue to maintain and even appreciate in the market circulation, so in recent years, the second luxury market, which has developed particularly hotly, has become an amusement park for young people to "pan for gold".
As the mainstream C2C trading platform in China, Idle Fish has been working in the second luxury market for a long time, and when people are accelerating into the idle track, it has already paved the way for the breaking of the circle of the second luxury transaction.
At the beginning of 2022, idle fish in the "hot base area" of idle blood produced a "bullish idle fish" list based on the actual transaction data of the past 3 years. In the 3-year average increase, Hermès Kelly 25 black gold rose out of a seven-day trip to Europe, Fendi bag under the armpit bag rose out of the Chuansha Female Star Park Annual Pass, Patek Philippe Nautilus is even more hard to rise out of another self. The proud achievements of "blue chips in the packaging world" and "white horses in the table market" are clear at a glance, and the "stored value" and "appreciation space" of the second luxury have become more and more concerned and favored by the market.
"Idle Fish Bullish" list
When the value-preserving attributes of the second luxury have finally been systematically displayed, the eager early adopters will further reconstruct the consumption logic together.
Second, possessiveness changes the sense of experience, and the circular economy reconstructs the logic of consumption
Luxury goods have always been the identity of a small number of elites to afford to consume, and today, how they have transformed into a new way of asset allocation for many people, this must start from the logic behind the circular economy.
Open the "idle fish bullish" list, a variety of luxury bags in the past three years on average increase of more than 10%, the most even reached 50%, luxury watches the average increase is also about 20-30%. It is not difficult to see that the bags and watches in the representatives of the second luxury have become the common objects of people's consumption, and they have performed well in the store of value.
The trend of popularization in the luxury market is obvious, not only because with the development and progress of society, everyone has more and more money in their pockets, but also because the rise of C2C platforms such as idle fish has greatly reduced the consumption threshold of luxury goods. There is no need to queue up for bags, no need for high distribution, no need to look at the face of the cabinet sister, and the acceptance of the second luxury with friendly price and convenient purchase is getting higher and higher in China.
Under the influence of the consumer concept of pursuing cost performance, more and more people are no longer obsessed with becoming the owners of items, and are more inclined to fully experience various commodities. Therefore, the collection of orphan products that have been baptized by time and have left traces of time is more unique and scarce, and has become the best way to highlight unique taste in the eyes of consumers who pursue individuality.
In addition, young people with limited funds are relatively stable in the process of allocating wealth, and after the turbulent cycle of equity funds, consumers are more cautious and practical in the direction of investment. It is not difficult to see from the list of "idle fish bullish" that as an emerging asset allocation method, the second luxury commodity with small depreciation risk and high circulation value has a lower threshold, higher acceptance and better investment effect for young people. Not only can play with self-appreciation, but also to ensure that the price appreciates, the pursuit of the second luxury has thus broken out of the niche culture of young people and become a circular game that all ages are willing to participate in.
For consumers who are becoming more and more "meticulous", under the bombardment of overwhelming information and information, everyone is more inclined to trust the head platform and KOLs when making consumer investments, search for information through professionals and platforms, and finally form their own judgments, so in the new generation of asset allocation logic, "keeping up with the big troops" is also very important.
C2C platforms such as Idle Fish have a strong circulation rate and a very wide audience, consumers can turn back to idle without worries, and young people are increasingly inclined to participate in the circular economy through mainstream trading platforms. As early as 2019, the annual GMV of idle fish has exceeded 200 billion yuan, becoming an absolute "brother" in the idle trading platform, and in the overall user composition, the proportion of young users after 90 on idle fish has reached 61%, becoming a huge traffic pool for idle transactions of young groups. Once the "Idle Fish Bullish" list was launched, the second luxury consumption field finally had its first barometer, and consumers could participate more easily and flexibly to build their vibrant trading space.
In addition, the era of live e-commerce, which can be seen as a reality, has also brought new opportunities to the second luxury industry. In this year's Idle Fish 8 Goods Festival, the head anchor Yang Zi was also invited to premiere in Idle Fish, and the professional and intuitive consumption scene in the live broadcast room not only brought more new consumption investment methods to the public, but also greatly improved the consumer's purchase experience.
For a new generation of young people, the psychology of value preservation is not only to increase income, but also has a strong social attribute, especially in the originally niche secondary luxury industry, idle blood has increasingly become an important channel for young people to communicate with each other. In the process of "breaking the circle" of the second luxury goods, it is inseparable from the spread and promotion of medieval culture. Retro is not only a fashion, but also a way to show their personality and taste, and finding friends and making friends in the second luxury transaction has become the added emotional value in the second luxury goods. In the mainstream C2C trading platform, idle fish known for social networking links users, communities and transactions into one, forming a unique trading closed loop, making idle transactions produce more active social attributes. Can be playful, can preserve value, but also get social recognition, emotional satisfaction, overall, the second luxury sale is undoubtedly a very good deal.
Third, young people stir up the big market, and the C2C platform has become the cornerstone of the second luxury industry
According to the "Research Report on the Development of China's Second-hand Luxury Goods Market 2020" released by YouhaoYipai, the stock of luxury goods in the mainland in the past decade is about 4 trillion yuan, but the scale of the second-hand luxury goods market accounts for only 5% of the entire luxury industry market size. Compared with the 20%-30% share of some developed countries, the second-hand luxury goods market in the mainland still has a lot of room for development. Some people even predict that the size of the mainland's secondary luxury trading market will reach trillion yuan in the future. Overall, China's second luxury market is in its infancy, and under the trend of the overall consumption concept of young people, the next few years is the tailwind period of rapid development of the second luxury industry.
At present, the head C2C trading platform such as idle fish has standardized and reshaped the industrial chain of the second luxury, and young people can refer to the circulation heat of the idle fish to freely trade the second luxury they are interested in, and the second luxury market is gradually moving towards the right track, and eagerly embrace more and more attention and participation. After solving the transaction pain point of mixing fish and dragons, the most real transaction state of consumers in the idle fish platform will promote the further development of the second luxury industry, and the large market stirred by young people will quickly sweep into more diversified consumer groups.
At the same time, under the future trend of circular economy, more idle economies in China will trade the C2C platform, the concentration of head enterprises will be more and more improved, and the platform advantages of continuous deep ploughing in the field of secondary luxury will be more prominent. According to MobData data, the penetration rate of idle fish in the idle trading community has reached 72.9%, and as a trading platform that supports the circulation of the second luxury, it has become a well-deserved head position.
At present, with the help of the idle fish platform, the entrance of massive traffic, the second luxury can reach a wider range of user groups, greatly improving the transaction scale, consumers also further pull the second luxury industry to break through the bottleneck of circulation rate with social attributes, and the buyer and seller have formed a positive interaction between the platform, and the second luxury industry has truly taken off.
IV. Conclusion
The outlet has arrived, and the stable one goes first. Once the second luxury market takes off, it will inevitably be a vast blue ocean with great promise for both the platform and consumers. However, more perfect industry standards and a more transparent trading system will always be the basis for the development of the industry, and only after the quality of commodities is guaranteed, the market will have enough room for development. The second luxury market that has just taken off still has a long way to go, and platforms and consumers should be more cautious in making decisions while having the courage to taste the early, between rationality and initiative, living within their means, moderate consumption, and rational consumption.