Hello everyone, this issue analyzes the new Ford F-150 Raptor, which will be officially introduced in 2022.
1. Brand analysis
Ford F-150 has a very long history, has been launched in 1965, is the star model in the pickup truck, but also the top model, due to the luxury brand in the pickup market in this range of products missing, Ford F-150 has a very high premium capability, compared to Toyota and Chevrolet brand, Ford brand in this market range is also very advantageous.
2. Market analysis
The Ford F-150 series is the highest-selling pickup truck in the U.S. market and the highest-selling of all models, and the Ford F-150 is not Yet Ford's flagship pickup, as there are also Heavy-duty pickups such as the Ford F-250 and Ford F-350, and even the Ford F-650. The Ford F-150 Raptor series is a more off-road version of the Ford F-150, and the design is more beautiful than the regular version.
3. Competitors
The Ford F-150 Raptor is mainly a Toyota Tantu PRO and a Chevrolet Solod model in terms of competitors, and in this market segment, pickup truck sales are still quite good in overseas markets. Relative to the competitors, the Ford F-150 Raptor will also perform better in the market than other competitors.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
The Ford F-150 Raptor has a very high market sales in overseas markets, and its performance in terms of ownership is also very good, and the used cars will circulate better and maintain their value.
5. Power system and chassis
In terms of power, it is equipped with a 3.5T EcoBoost twin-turbo H.O. (High-Output) V6 engine, with a maximum horsepower of 450PS, a peak torque of 691N·m, a compression ratio of 10.5:1, a built-in X-type pipe, and a more imposing exhaust sound, using a large fuel tank of 136L, with a maximum drag mass of 8200 pounds, and a maximum loading mass of 1400 pounds in the cargo compartment. And in the future, it is also expected to carry a 5.0 V8 supercharged engine.
It matches a 10-speed automatic transmission and offers powerful off-road features such as the TMS terrain management system with 7 driving modes and the creeping cruise control system.
The new Ford F-150 Raptor has off-road parameters of 33.274cm off-ground spacing, a maximum approach angle of 33.1°, a departure angle of 24.9°, and a steering angle of 24.4°. Off-road parameters equipped with 37-inch tires.
The rear suspension of the new car adopts the coil spring Raptor special five-link independent suspension, and the new car is also equipped with Fox Live Valve suspension, which obtains body data in real time through multiple electronic sensors. Pair it with Bolcher KO2 all-terrain off-road tires.
6. Configuration
In the configuration, it adopts a 12.3-inch digital dashboard, a 12-inch central control screen, and supports mainstream interconnection such as Apple CarPlay, Android Auto, and Ford + Alexa. Supports features such as Bluetooth, navigation, and car Wi-Fi, and in a comfortable configuration, eight B&O sound systems and eighteen speakers B&O speakers are also available.
It is equipped with Co-Pilot360 2.0 driver assistance system, automatic emergency braking, pre-collision assistance with pedestrian detection function, rearview camera with dynamic hook assist function, automatic driving system (overseas version), 360-degree panoramic image, blind spot monitoring, collision warning, lane keeping assistance and other systems.
The Trail 1-Pedal Drive system is standard, with acceleration and braking all integrated on the accelerator pedal (move forward when pressed, then released to brake). Standard electronically locked rear differential and available Torsen front limit slip differential.
It is equipped with a SYNC 4 car system and supports functions such as Bluetooth, navigation, and car Wi-Fi, and also supports Apple CarPlay and Android Auto phone mapping. In addition, the new car is equipped with 360-degree panoramic images, blind spot monitoring, collision warning, adaptive cruise, lane keeping assistance and other driving assistance functions.
Ford-Pai's connected mobile app remotely view and control the vehicle, can be unlocked anytime and anywhere, check the tire pressure and check the amount of oil and other practical functions, trailer anti-theft alarm, optional Pro Power Onboard professional on-board power generation system and so on.
7. Space
Generally speaking, pickup truck models have a large space, the four-door version of the wheelbase is 3683mm, the wheelbase performance is still quite outstanding, the interior space is extremely spacious, especially the wide interior layout, the design of the double-row seats is also very practical, the performance of the pickup truck model in the cargo box is not bad, can carry goods, but the fly in the ointment is that there is no storage space in the trunk, although the second row of seats can also be very flexible, but it is not as spacious as the SUV model.
8. Summary
The new Ford F-150 Raptor still continues the high product strength, from the appearance point of view, or quite imposing, in all aspects of the space performance is also very prominent, and will also be introduced in the official channel, it can be said that in the field of pickup trucks, Ford F-150 performance is still quite outstanding, and the full-size SUV has the same momentum, but the pickup truck model is more cost-effective in terms of price. However, the larger body makes it feel very unsuitable for use in the city, and the parking space is not very easy to find, and the domestic market is still practical for pickup truck models, and the audience of this high-end off-road pickup truck is still relatively small.
9. Appearance
From the appearance point of view, still very imposing, relative to the old model, is also full of momentum, the front of the line is not as three-dimensional as the old model, the grid grid presents a wide shape, it seems very imposing, the interior with a black mesh texture, and with the FORD logo, the vertical taillight design is also exquisite and full of style, very imposing, the front surround using a very imposing shape, the silver panel design is also to enhance the off-road fan. Coming to the side, the black wheel eyebrow design is also full of three-dimensional sense, the large size of the wheel hub presents a very off-road style, the layout of the side window line is unconventional, and the design with foot pedals. The tail is a simple style, and the vertical taillight design is also exquisite.
10. Interior
Entering the car, the central control presents a vertical angle, the performance of the momentum is not bad, the large size of the central control screen adopts a very high-tech style, and still maintains a lot of physical buttons below, the design of the central control is more traditional, and the visual effect is very powerful.