When it comes to domestic new energy vehicle brands, perhaps Weilai, Xiaopeng, BYD, Ideal, etc. are the first echelon of the domestic new energy vehicle market, and if you want to compete with them, you must have strong enough strength or "surprise to win". The overall strength of Great Wall Motors in China belongs to the first echelon, but it is not an advantage in the new energy vehicle area, and in August 2018, Great Wall launched a new new energy vehicle brand, named "Euler". "Euler" has not taken the usual path, opening up a new path with the concepts of "loving women more" and "user-centric".
Its positioning is a car brand designed for women, and many people have also questioned whether the road of "Euler" is narrow, but from the perspective of sales, it is known that "Euler" has been very successful. Judging from the sales data of Euler Automobile in 2021, its cumulative sales for the whole year were 135028 vehicles, an increase of 140% year-on-year, while 20,926 vehicles were sold in December alone, an increase of 64.2% year-on-year, and the monthly sales exceeded 20,000 for the first time, which also created a record high, properly occupying the first echelon of the domestic new energy vehicle market. Among them, the sales volume of Euler Good Cat in December reached 10,685 vehicles, an increase of 430% year-on-year, which is the main force of Euler's sales, and the single-month sales of more than 10,000 also make it leading the A0-level BEV market.
Why can Euler Good Cat lead the A0-level BEV market? From its appearance design point of view, Euler good cat on the female consumer aesthetic research is more thorough, back to decades ago, what kind of design is most loved by female users, the design of the public "Beetle" is definitely one of them, and most women can not resist the temptation of "cat". And Euler good cat is to seize these characteristics, the retro and the trend of the combination is very good, its overall styling design to round curves, the front face using a round "cat's eye" LED headlights, the body also uses a round and full line design, the overall shape of the exquisite retro high-level beauty. The personalized wheel hub shape and the running taillight shape of the flowing water curtain are the embodiment of the trend.
The interior design of Euler Good Cat also combines retro with trend, and the interior of the car uses vintage tones of beige and brown stitching, while using suede material and diamond lattice stitching process to decorate, enhance the overall texture. And like the popular LCD dual screen, multi-function steering wheel and wireless charging device are equipped.
If Euler Good Cat has conquered the majority of female consumers with its appearance and interior design, then its road must not be far. Euler Good Cat also has a deeper understanding of the car purchase needs of female users, not to create a "vase" that is not used in the middle, it is also equipped with a lot of intelligent technology configuration, solving the problem of many female drivers driving headaches. It is equipped with more than 14 driving assistance functions, such as ACC adaptive cruise, 360° panoramic image and automatic parking, which greatly reduces the driving burden of female users and gives them more sense of security.
Conclusion: Euler good cat route is indeed different, most of the car design is biased towards male or neutral, when there is a car is designed for female users, focusing on women, women will feel that they have been respected, valued, coupled with Euler good cat itself excellent product strength and in-depth understanding of female user needs, this is probably the reason why Euler good cat can stand out.