The new definition of the poor: the thinking that makes people poor, the current definition of the poor refers to people without systematic thinking, because the biggest gap between the poor and the rich is not money, but thinking and your view of the world and the perspective of thinking. Therefore, the poor may not be poor, and the rich may not be rich, but if the thinking is poor, it must be poor.
Well, this text is the preface to the title "The Essence of Traffic Fission is the Emotional Explosion After a Large Gathering of Poor People", and all the readers below will spend three minutes in a patient and good mood.
One: Marketing should redefine:
Traditional marketing refers to discovering needs and addressing the needs of groups. And the focus of the new business is: traffic. Not simply to find demand, to meet the demand, in the self-media era where traffic is king, the work of marketing is to find emotions, create contradictions, solve contradictions, emotions are needs, and the most effective means to obtain playback volume is marketing emotions! Which group of emotions is easier to market? Poor people think, this group is more likely to be marketed. It is only necessary to find a concept of human nature, create contradictions and opposites and break out.
After the national self-media, the fan threshold is getting lower and lower, and there are often too many complaints about life, the emotional needs are becoming more and more urgent, and the need to release emotions has become just needed, so the key to self-media marketing is to meet the release of emotions, and the understanding of fans does not need to be high, but it is necessary to meet the release of diverse emotions!
Don't you believe that? So when you look at the public and moral kidnappings and various topics of human nature, are they all traffic leaders? Especially the confrontation between the two camps recently.
Sun Honghe
Second, what is the essence of flow fission?
The essence of fission marketing is that a large number of poor thinking groups are gathered together in large quantities, and when a large number of poor people think of this irrational thinking aggregation, there will be surprising spontaneous transmission and spontaneous diffusion, which is the essence of traffic fission.
Sun Honghe simply summarized these three steps:
Step 1: Use the topic to cause a large number of groups of aggregation effects;
Step 2: Strengthen mobilization of emotions again;
The third step: spontaneous fission momentum is formed, creating confrontation and contradictions, then there is a fission effect that no one can control.
Because once the group aggregation effect is formed, coupled with emotional fission, it is equivalent to the uncontrollable spontaneous fission effect of nuclear fission! In the era when traffic is king, the public pursues this kind of emotional uncontrollable fission, so fission marketing is in the hands of these very few people who can market emotions and can control their rational planning.
Sun Honghe teaching materials
After reading this short article, how do you feel? Everyone needs to think about it. Don't think that Sun Honghe as a whole is talking about self-media, what I share is the systematic marketing thinking in my textbook, is the two key contents in today's article worth thinking about every fan?
You can look at the catalog of textbooks again and seriously think about it: How much of this is worth your systematic mastery? Don't say that marketing is a conspiracy, marketing is deception, we have to use the systematic thinking of marketing, every day simply fantasy to make money, why can't we systematically learn marketing? This is the biggest gap between business thinking and poor people's thinking.
Whether you admit it or not, the main culprit for the vast majority of mass fans to fail in self-media is their own thinking. A lot of people are used every day, and if you can't make yourself think systematically, you'll find it difficult to do anything.
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