China FAW Group is a state-owned mega-automobile enterprise group and one of the key construction projects of the national "First Five-Year Plan". On January 18, China FAW held the 2022 China FAW and Hongqi Brand Press Conference, at which it introduced the business development of China FAW and Hongqi in 2021, as well as its business objectives and work ideas in 2022, and released the new corporate logo of China FAW.
2022 China FAW & Hongqi Brand Press Conference
At the annual meeting, Qiu Xiandong, director of China FAW, released the overall business target of China FAW in 2022, planning to sell 4.1 million vehicles in the whole year, an increase of 17.1% year-on-year; operating income of 770 billion yuan, an increase of 8.9%; market share of 15%; R & D investment intensity of more than 3%, and strive to reach 3.5%, independent brands reached about 8%. Subsequently, Qiu Xiandong focused on key tasks.
China FAW
Qiu Xiandong listed five key tasks, one is to take the development of "red flag" as the benchmark, the second is to take brand building as the guide, the third is to take the user as the center, the fourth is to take the comprehensive innovation drive as the main line, and the fifth is to fight the "four major battles". In terms of the transformation and upgrading of digital intelligence, China FAW will take the construction of digital intelligence business as the main body of all work, and fully integrate business and digital intelligence.