On January 19th, the "Signing Ceremony of Strategic Cooperation between China FAW & State General Administration of Sport and the Delivery of Hongqi Senior Cars by China Glory Athletes" was held at the headquarters of China FAW in Changchun.
During the ceremony, FAW Hongqi delivered the Hongqi H9 luxury car to 11 Honor athletes who won medals at the 2021 Tokyo Olympic Games, and announced that it will present the H9 to the athletes of the Chinese Winter Olympics delegation who won medals at the 2022 Beijing Winter Olympics. Subsequently, China FAW signed a strategic cooperation agreement with the "TEAM CHINA" Chinese national team, and the Hongqi brand reached a cooperation with the Shooting archery management center of the State General Administration of Sport and became a strategic partner of the national shooting team. Important leaders of the State General Administration of Sport, Jilin Provincial Party Committee and Provincial Government, and China FAW attended the ceremony to see the new future of FAW Red Flag to help China's sports industry, and build the dream of a sports power that glorifies its peers.
Mission Sharing FAW Red Flag supports the cause of sports power and provides new assistance
Xu Liuping, Secretary of the Party Committee and Chairman of China FAW Group Co., Ltd., said in his speech at the ceremony that China FAW and Hongqi brands have always been committed to supporting the mainland sports cause and striving to make more contributions to mainland sports. At present, China FAW is continuing to deepen its strategic cooperation with the State General Administration of Sport, and with the opening of the 2022 Beijing Winter Olympics approaching, the China FAW Hongqi brand once again promised to present the Hongqi H9 honor car to the athletes who won medals at the Beijing Winter Olympics. Previously, the first domestically produced Hongqi snowmobile developed and manufactured by China FAW United Aerospace Science and Technology was officially delivered to the Winter Transport Center, ending the long history of snowmobile equipment being monopolized by foreign brands. The new strategic cooperation between China FAW and "TEAM CHINA", Hongqi Brand and Shipping Center marks the strategic cooperation between China FAW, Hongqi Brand and the State General Administration of Sport to develop in a broader and more in-depth direction.
At the ceremony site, China FAW General Manager Qiu Xiandongxiang shooter Pang Wei, swimmers Liang Xinyu and Yin Chengxin, wrestler Zhou Qian, badminton player Li Junhui, rowers Cui Xiaotong, Chen Yunxia, Lv Yang, Zhang Ling, kayakers Sun Mengya, Xu Shixiao and other 11 Glory athletes delivered the Hongqi H9 luxury car.
Since the launch of the delivery ceremony to honor the glory athletes and give homage to the red flag on September 10, 2021, FAW Red Flag has held more than 100 activities to deliver H9 to the glory athletes in 55 cities across the country, which has won wide praise and praise, and demonstrated to all sectors of society the determination of the new red flag to help the sports cause. After delivering the H9 to 11 athletes, Qiu Xiandong and the leaders of the State General Administration of Sport jointly launched the faw Hongqi campaign to present the H9 to the medalists of the 2022 Beijing Winter Olympics. From the Tokyo Olympic Games to the Beijing Winter Olympics, china's FAW Hongqi brand continues to honor the Olympic athletes. Entering the new Olympic cycle, the pace of Chinese athletes' struggle will not stop, and the glory of the "red flag" will continue to last for a long time.
Subsequently, FAW Hongqi Automobile Sales Co., Ltd. and the State General Administration of Sport completed the strategic cooperation agreement between China FAW and Hongqi brands and the "TEAM CHINA" Chinese national team, further deepening the comprehensive strategic cooperation with the State General Administration of Sport. After FAW Hongqi brand signs the contract to become a "TEAM CHINA" partner, it can achieve in-depth cooperation with the "two main stadiums" of Chinese sports and comprehensive coverage of the "global territory" of Chinese sports. Starting from this signing, FAW Hongqi will become the brand partner of the "TEAM CHINA" Chinese national team in major major sports events in the next few years, provide comprehensive, in-depth and high-value support and assistance for the Chinese national team and China's sports industry, and work more closely with Chinese sports to work together and honor them.
The strategic cooperation with the "TEAM CHINA" Chinese national team has also continued to increase the Olympic sports marketing of the new Hongqi brand. Through this cooperation, Hongqi Automobile has officially become the honorary car of the "TEAM CHINA" Chinese national team, which will form a brand association of "raising the red flag and opening the red flag" with the footsteps of Chinese athletes, with the five-star red flag flying in the international arena, and with the strengthening of the exclusive IP of the Olympic car donation, further enhance the glory group portrait of the red flag car owners, and continue to empower the brand value and user ecology. Walking with Chinese athletes all the way, Hongqi Automobile will surely travel more powerfully throughout the arena and shine in the world, adding new impetus to achieve the goal of "China's first and world famous" automobile brand.
At the ceremony, FAW Hongqi announced that the Hongqi brand and the Shooting Center of the State General Administration of Sport have reached a strategic cooperation, and Hongqi has officially become a strategic partner of the Chinese shooting team, a heroic team that won the first Olympic gold medal for the history of new Chinese sports. Up to now, FAW Hongqi has successively become a strategic partner of the Chinese women's volleyball national team, the snowmobile national team, the steel frame snowmobile national team, the bobsleigh national team, and the shooting national team, helping more and more Chinese athletes to gallop on the field and create good results!
Glory walks together FAW Red Flag witnesses the glory of the Olympic Games and shines a new light
Fight hard, honor your peers. In 2021, the Hongqi brand achieved sales of 300,000 vehicles, an increase of 50.1% year-on-year, ranking first in the growth rate of high-end brands, creating a miracle of the automobile industry with a 63-fold increase in 4 years; the athletes of the Chinese Olympic delegation braved hardships and worked hard in the 32nd Summer Olympic Games, and achieved historic excellent results. FAW Hongqi's strong support for sports has made the glory of automobile power and sports power constantly reflect each other, and move forward all the way.
On the day of the event, led by the leaders of the State General Administration of Sport and accompanied by the leaders of China FAW, the Chinese Olympic glory athletes re-walked the "General Secretary Inspected the FAW Route" on July 23, 2020, and successively visited the Hongqi Cultural Exhibition Hall, the Modeling Design Institute and the Heixin Science and Technology Experimental Center, and personally experienced a series of new and original black and new technologies of the Hongqi brand, which is also the first time that the Olympic athletes have entered the central enterprises and walked into China FAW after entering Hong Kong and Macao, so that the Olympic light can shine red flag.
For the Olympic glory athletes who came to visit FAW Hongqi, this trip to FAW Hongqi was also a special "homecoming" trip after they became the owners of Faw flags. During the visit, the glory athletes listened carefully to the explanations, experienced the style of Hongqi products, and resonated with the Hongqi brand with the glorious feelings of striving all the way and innovating all the way. Glory athletes said that visiting China FAW felt very shocked, did not expect hongqi is so modern, so young, as a Chinese, proud of such a national brand, the status of the hongqi brand, the quality of hongqi products, but also as a hongqi car owner himself is proud.
Since the summer of 2021, many Olympic glory athletes have accepted the tribute of the Faw-hongqi brand, become faw-hongqi car owners, and join the faw-hongqi riders' association, so that the glory of Chinese sports has been integrated into the glory of faw-hongqi car owners; the faw-hongqi riders' club has also been called "the riders' club with the highest gold content" by car owners and fans. Today, more than 1,000 Owners of HongqiQishi and their families have accepted the invitation of Hongqi and experienced the journey of "Qishi Homecoming" of feeling Hongqi and experiencing glory in Changchun. The "homecoming" of the Olympic athletes has brought the Olympic light into Changchun and into faw-hongqi, and the glory of sports and the light of the national car will surely become a new pride and new yearning in the hearts of more than 600,000 red flag car owners, all those who support the national car and Chinese sports.
epilogue
Along the way, see the athletes add glory again; share the prosperity of the world, and drive the "red flag" to the future together. With the revitalization of the national automobile industry as its own responsibility, to help the cause of sports power as the mission, to the owner of the "beautiful life, wonderful travel" as the dream, FAW Hongqi always keep in mind the responsibility of the national brand, will use a firmer will, more powerful support, more extreme innovation, with the Chinese athletes shoulder to shoulder glory, shoulder to shoulder the mission with the cause of sports power, and work together with the owners of the flag to start the dream, let the glory and the red flag together, let the "red flag" fly in all directions!