With the full liberalization of the three-child policy, more families have once again demanded MPV models with more space and more seats, and have put car purchases on the agenda. However, due to the increase in the pressure of life by raising three children, many people have set the car purchase budget at about 150,000 yuan. And not long ago just opened the pre-sale of BYD Song MAX NEW ENERGY (hereinafter referred to as Song MAX DM-i), its arrival seems to be appropriate, 14.68-17.38 million yuan pre-sale price and fuel saving advantages, very in line with the requirements of three-child families.
Of course, at this price, there are many other MPV models to choose from, and consumers are bound to compare with other popular products when considering song MAX DM-i. So the question is, what opponents does Song MAX DM-i have? Does it have the strength to beat them compared to these opponents? Next, let's take a look at our comparison and analysis.
The product overlaps with Jiaji PHEV, but Trumpchi M6 is the biggest opponent
BYD Song MAX DM-i positioning compact MPV, body length, width and height dimensions are 4710/1810/1690 (1880) mm, wheelbase is 2785 mm. As a new model, the biggest change of song MAX DM-i is the addition of an "upgraded roof" model, which looks like carrying a roof rack from a distance, in fact, to increase the vertical space inside the car. Another feature is that this car is equipped with a plug-in hybrid system composed of a 1.5L engine and an electric motor, and the pure electric mileage is 51km and 105km versions respectively, and the fuel consumption in the feed state is only 4.4L/100km.
From the bydir Song MAX DM-i 14.68-17.38 million yuan pre-sale price, it and Geely Jiaji PHEV 14.58-16.88 million yuan price highly overlap, and Jiaji PHEV as a plug-in hybrid model, in terms of product characteristics and Song MAX DM-i also has a high degree of similarity, the use of 1.5T engine + motor composed of plug-in hybrid system, pure electric mileage of 82km, feed fuel consumption of 5L / 100 km, comprehensive endurance of more than 1000km. Therefore, from the perspective of price and product, Jiaji PHEV should be the most direct opponent of Song MAX DM-i.
However, IFD Song MAX DM-i wants to succeed, it must ultimately be reflected in sales, so the competitive target should be the best-selling model of MPV in the same class at present. Judging from the sales performance of last year's MPV, the Trumpchi M6 sold nearly 7,000 vehicles in December 2021, and the cumulative sales volume from January to December was nearly 50,000. Therefore, Song MAX DM-i is bound to have a hard confrontation with Trumpchi M6 in the future, after all, in the case of the MPV market scale is not large, if you want to increase sales, you can only eat away at the market share of your opponents. In terms of product strength, Trumpchi M6 has certain advantages in terms of space, but its fuel consumption is not as good as Song MAX DM-i, which is also the biggest difference between the two cars.
Can you compensate for the configuration with "DM-i Super Hybrid"?
After analyzing the main competitors of BYD Song MAX DM-i, let's combine the price and configuration to see if it has advantages. First of all, from the song MAX DM-i entry-level model priced at 146,800 yuan, this price point can buy the Jiaji PHEV entry model with a similar price, as well as the medium and high-end models of the Trumpchi M6. In terms of basic configuration, Song MAX DM-i performed well, 6 airbags, 360-degree panoramic images, main driver power seats, LED headlights and other configurations are not available in Jiaji PHEV. However, compared with the Trumpchi M6, there are fewer driver assistance systems, active safety, adaptive cruise and other configurations, as well as front seat heating, in-car mood lights, on-board air purifiers, etc.
After raising the budget to 160,000-170,000 yuan, we can choose the BYD Song MAX DM-i sub-top model priced at 163,800 yuan, as well as the top model of Jiaji PHEV and Trumpchi M6. After coming to this price point, the three cars have not made much difference in terms of safety, driving assistance, etc., they are relatively rich, and the intelligent car machine system, car networking, OTA and other technology configurations are also complete enough. However, we found that the Jiaji PHEV top-end model is equipped with electric trunks, front seat ventilation, driver's seat memory and other functions, which are not available in the Song MAX DM-i, even the Trumpchi M6.
It can be seen that at different price levels, BYD Song MAX DM-i will face the "encirclement and blocking" of opponents, and there is basically no decisive advantage in conventional configuration. However, Song MAX DM-i still has a certain attraction for young people in some "black technologies" such as full-scene smart keys, remote control driving, rotatable central control screens, mobile power stations, and upgraded roofs. Of course, these alone are not enough, must be combined with the needs of family cars to really win, so the key to the victory of Song MAX DM-i still falls on the "DM-i super hybrid". In this regard, Song MAX DM-i not only takes into account the power and fuel consumption, but also has a more reliable and safe blade battery, coupled with BYD's good reputation in the new energy vehicle market, it has been recognized by the three-child family, and it is believed that it is easier than other MPVs.
summary:
Combined with the price and product characteristics, BYD Song MAX DM-i will face off with Trumpchi M6 and Jiaji PHEV in the future, through the analysis of relevant price models, we can see that Song MAX DM-i can not win steadily in terms of configuration, although there is the blessing of "black technology", but it can only cater to some consumers. However, the "DM-i super hybrid" technology equipped with Song MAX DM-i has advantages in fuel economy, which greatly fits the three-child family's expectation of a safe and money-saving MPV car purchase psychology. In addition, coupled with the impact of the general trend of new energy vehicles and BYD's good reputation in this field, Song MAX DM-i will achieve good results in the future, which is believed to be a high probability event.