On January 18th, the "2022 National Online New Year Goods Festival Sichuan Special Session - Chengdu Good Thing Live Broadcast and Jinniu District E-commerce Live Broadcasting Industry Base Launching Ceremony" with the theme of "Happy Purchase of Sichuan Flavor Luck 'Tiger' Year" was held, marking the official opening of the Jinniu District E-commerce Live Broadcasting Industry Base.
Hosted by the Department of Commerce of Sichuan Province and jointly organized by jinniu district government, Chengdu municipal bureau of commerce, jinniu district bureau of commerce and other units, the event is an e-commerce event specially held to fully mobilize the resources of all parties to meet the needs of festival life such as the purchase of new year goods.
The exhibited goods include condiments, food, clothing, intangible cultural heritage products and other special products, which fully reflect the green ecology and rich and diverse characteristics of Sichuan goods. Nearly 200 local enterprises use the Jinniu District E-commerce Live Broadcasting Industry Base as a platform to enhance the market share and popularity of Sichuan goods in the domestic and international markets through commodity exhibition, demand docking, brand promotion and other methods. "With the platform of e-commerce live broadcasting industry base, those of us who do industry are engaged in new e-commerce, live broadcasting, and digital transformation, and we have a more bottom in mind!" Exhibitors have said.
Jinniu District E-commerce Live Broadcasting Industry Base is located in Huapu North Road, Renmin North Road, Jinniu District, which is a new highland project for network traffic created by Jinniu District. The project has a construction area of about 5,000 square meters, and the 6 floors are divided into different functional areas, which integrate the functions of industrial new scene application, industrial empowerment service, industrial research and development application, industrial live broadcast sales, public service system, live supply chain base, outdoor new scene application and so on.
"Jinniu District merchants gather, business morale boiling, with lotus pond market and other radiation southwest, link asia and Europe commodity distribution center, 58 types of professional markets, at present we are accelerating the construction of Chengdu Rongbei business district, the development of e-commerce is the top priority." According to the relevant person in charge of the Jinniu District Bureau of Commerce, the launch of the e-commerce live broadcasting industry base is in line with the requirements of industrial development in the new era, Jinniu District will be based on rich industrial resources and diversified talent advantages, give full play to the unique advantages of e-commerce connection between online and offline, production and consumption, urban and rural areas, and vigorously promote digital construction from the production end and consumption end.
Du Xiaohong, deputy general manager of operation of the e-commerce live broadcast industry base in Jinniu District, introduced that the base relies on traditional advantageous industries such as Sichuan tea, food, clothing, Chinese herbal medicines, and small household appliances, and vigorously builds a supply chain management platform that integrates Sichuan goods display, product selection docking, and e-commerce live broadcast big data display, and cultivates four digital new application modules such as quality Sichuan goods selection supply chain center, new technology and new scene research and development center, business culture and tourism live broadcast line operation center, digital community community center, etc., and relinks the three elements of commodity circulation "human goods yard" in Jinniu District. Inject new impetus into the modern business and trade industry in Jinniu District.
"In the early stage of the Sichuan Good Things live broadcast activities, it has attracted traffic anchors such as Shuzhong Peach Sister and Chuan Xiang Qiuyue, and the base has now settled more than 3,000 anchors." Du Xiaohong revealed that at present, nearly 200 local enterprises have taken the Jinniu District E-commerce Live Broadcasting Industry Base as a platform to enhance the share and popularity of Sichuan goods in the domestic and international markets through commodity exhibition, demand docking, brand promotion and other methods.
Red Star News reporter Liu Youli intern Yan Yutong
Edited by Yixi Chen
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