In the vast world of automobile manufacturing, the helmsman of a giant company, Braid, is gazing at the dawn of the East with a deep gaze. His goal is not only to make Volkswagen firmly in the Chinese market, but also to build it into the leading international car giant in China. This is a war without gunpowder, and the three major cost-reduction strategies he holds in his hands are his most powerful weapons.
"For us, the Chinese market is not only a place to compete, but also the core of our long-term strategy. "What we want to do is not only to sell cars, but also to deeply plant the Volkswagen brand in the fertile soil of China." ”
The atmosphere in the meeting room was tense and solemn, and every executive felt the determination and expectation in Braid's words. They know that every next step will be a key pawn for Volkswagen in the Chinese market.
"Our first step is to optimize our supply chain. "We need to make sure that every component reaches our production line at the lowest cost and with the highest efficiency. ”
One executive raised his hand to speak: "Mr. Braid, this is easier said than done. China's supply chain is complex and volatile, how can we reduce costs and be efficient?"
"It's a challenge, but it's our strength. We will adopt the most advanced supply chain management system, combined with a local strategy, to ensure that every link can be seamlessly connected. ”
Immediately afterward, Rhett proposed his second strategy: "Next, there is the product strategy. We will launch products that are more in line with the tastes of Chinese consumers, while maintaining the high quality that Volkswagen has always enjoyed. ”
Another executive asked, "Mr. Braed, how can we ensure that our products continue to meet the needs of consumers in the unpredictable Chinese market?"
"This requires us to constantly study the market and understand the consumer. "At the same time, we will also work closely with our local partners to develop products that are more suitable for the Chinese market." ”
Finally, Braid proposes his third strategy: "Finally, there is the sales and service strategy. We want every consumer who buys Volkswagen to feel our sincerity and intentions. ”
A young executive asked, "Mr. Barred, how does this need to be done?"
"It requires us to start with every detail. "From discounts at the time of car purchase, to after-sales service, to second-hand car services, we must improve the car buying experience of consumers in an all-round way." ”
After the meeting, Barred stood alone in front of the window, looking out at the sky in the distance. He knows that this long-distance race has just begun, but he believes that as long as Volkswagen adheres to these three major cost-reduction strategies, it will definitely achieve the ultimate victory in the Chinese market.