Beautiful Yunyu Runkang Zhang Weizhong: Let the pregnancy be more secure, let the pregnancy be more assured

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello netizens! Here is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, Teacher Zhang, hello! I am very happy to be able to interview you here, first of all, we ask Mr. Zhang to say hello to our netizens and briefly introduce yourself and your institution.

Zhang Weizhong: Hello netizens! I am Zhang Weizhong, chairman of Meimei Yunyu Company. We have been engaged in maternal nutrition for 15 years, and we have been adhering to the tenet of caring for pregnant women and caring for the fetus to make the best nutritional products for consumers.

Moderator: Okay, thank you Teacher Zhang. Responsible for the consumer group is the foundation of the enterprise, with high-quality products and services to continue to speak out, so that the enterprise in the society to take a steady step. So please ask Teacher Zhang, what kind of thinking do you have on the social responsibility of enterprises?

Zhang Weizhong: 15 years ago, we created this enterprise, we really think very little about the word corporate social responsibility, so 15 years later, scientists, obstetrics and gynecologists, doctors and us, after facing a large number of consumers, we really deeply understand that social responsibility has become an enterprise so that all of us must pay close attention to an important indicator.

We must not only pursue the maximization of corporate profits and create economic value, but also to achieve its social responsibility, then we must not forget a most basic truth, that is, the enterprise comes from society, is the cell of society, out of society, the enterprise has become a rootless wood, rootless fruit. So the enterprise and society both honor and disgrace, enterprises must also give back to the society, never forget their original intentions, their own responsibility, the same is true for beautiful pregnancy, maternal love is great, a newborn from October pregnancy to the landing, and then to grow up during the adulthood is really experienced a lot, in addition to regular physical examination, all kinds of morning sickness, stomach acid and other adverse reactions, but pregnant mothers for their responsibilities gritted their teeth to carry all this, and our beautiful pregnancy is to help all the expectant mothers under the whole world to shoulder their responsibility, Join them in protecting new lives, but also protecting the most respectable of them. As an assistant to the doctor in the hospital, we also contract all the nutritional needs during pregnancy and after pregnancy, which is our obligation and responsibility.

Moderator: Okay, thank you Teacher Zhang. So in today's increasingly fine division of labor in society, Teacher Zhang, what kind of products do you think can really be called responsible products?

Zhang Weizhong: The product that can be called responsible is to be responsible for consumers and assume its due responsibilities and obligations. The group of pregnant women is very fragile, she is a national treasure that every family is focusing on protecting, and needs to focus on care and care, just like our logo represents. We have a saying that when you are pregnant, you are a giant panda at home, and our logo is a giant panda holding a red panda. Then it is wrapped up by the α, α represents the first and the best, we are to take good care of such a "giant panda" at the national treasure level, in order to give them enough such protection, we have united the Anderson Nutrition Research Institute, the nutrition laboratory of Beijing 301 Hospital and the Food College of Huazhong Agricultural University and more than 100 experts from all over the country, which lasted 23 years, obtaining raw materials from all over the world, first of all, the safety of prescriptions. From various sources of pathology, the 12 nutrients that pregnant women are most deficient and specifically deficient in are screened out, forming our prescriptions. At the same time, the establishment of more than 6,000 acres of national medical standards production base, and to create a first-class product quality management system, we call sc certification system, to α - linolenic acid raw materials, the 12 nutrients scientific collocation, and finally produced a high degree of recognition by experts, consumers are highly recognized by the beautiful Yunyu Runkang, such a special nutrition package for pregnant women. Of course, it is also specially developed and produced for Chinese pregnant women, and we often refer to it as a special nutrition package for Chinese pregnant women, and strive to give pregnant women the most scientific and safest products.

Moderator: Thank you Teacher Zhang for sharing. What do you think is the responsibility of a good pregnancy in the maternity industry?

Zhang Weizhong: In the whole process of pregnancy, one sentence is to make the pregnancy more secure, to make the world's expectant mother more at ease, and to make the whole family of the expectant mother more at ease. We also take such a sentence "let the pregnancy more secure" as the mission of our beautiful incubation enterprise, integrate this social responsibility into the strategy and daily operation of enterprise development, after years of efforts, the beneficiaries continue to expand, from the local economy, industry ecology and social welfare process everywhere there are our beautiful incubation efforts. Over the years, Meimei Yunyu and the China Eugenics Science Association and the Perinatal Medicine Association have jointly held more than 300 large-scale academic conferences, and have now become a communication platform for extensive exchanges between domestic and foreign perinatal medicine experts. It has a wide range of influence and appeal in the industry. It is intended to improve the inter-professional nutrition level of perinating doctors and provide professional empowerment for maternal and infant nutrition guidance.

At the same time, we are also doing popular science education, and have founded a national public welfare journal and a journal of nutrition and eugenics together with 100 top experts. We distribute 300,000 copies a year and contribute to the popularization of nutrition and the concept of good life. Of course, we also hope that more companies will work with us to do their best for this maternity industry that cares for pregnant women and cares for fetuses and babies.

Moderator: Okay, thank you Teacher Zhang. Finally, we asked Mr. Zhang to use a word or a sentence to describe your company's 2021, and talk about the reasons why you define it this way.

Zhang Weizhong: To use a word to describe our beautiful cultivation of 2021, I think it is innovation, the epidemic in the past two years and the changes in society have accelerated the changes in this society, including consumers have also changed very much, before it was always said that after 60, 70, 80, after 90 has become after 90, 95, from such a concept you can see that the change is not 10 years, has been gradually shortened to 5 years, and even now there are huge changes in two or three years. So innovation for an enterprise is crucial, in such an era, innovation has become the new normal, almost become a proposition without boundaries, before imitation, imitation of business models, imitation of products, has not been able to become the main theme of this era, we use a saying called in such an era, can bring long-term development for enterprises, is to continue to innovate, so that enterprises continue to become a "new species". So from now on, I think this innovation is still based on the original intention, and we must consider the problem of this innovation from three dimensions.

The first is product innovation, we started from our original star product - mei yu yu runkang, after a huge research and development, constantly exploring the pregnancy, the nursing mother stage, its functional tests, including her morning sickness solution, gestational diabetes, pregnancy hypertension, and finally milk, improve milk quality, etc. These functional needs, people-oriented to produce more, make the baby smarter, the mother healthier products, I think this is the innovation of this product.

Product innovation is also focused on not only the innovation of functional products, but also must consider the form and taste of the product, to better taste, better looking, more functional products to our pregnant mothers, this is the first part of innovation, product innovation.

The second is what else do we have besides product innovation? Service innovation! Now only rely on a few products is far from enough, pregnant mothers in the entire pregnancy growth process, need to pay extra attention to is that she is one person to eat two supplements, and at the same time due to the role of progesterone and estrogen will also produce a very strong pregnancy anxiety and other states. In this process, we from the early stage of pregnancy risk screening, monitoring and to the nutrition during pregnancy, pregnancy exercise and pregnancy psychological adjustment, we firmly adhere to the "twelve words" mantra - reasonable nutrition, appropriate exercise, relaxation, while providing as many as 11 evaluations in this process, providing 11 ways of health management, including the health management of gestational weight, pregnancy diabetes management and pregnancy including skin management, can better grasp the physical condition of the pregnant group, to provide a range of matching health solutions to provide better service innovation. In this process of service innovation, we have made the main carrier.

In addition to the product innovation and service innovation mentioned above, I think it is necessary to achieve innovation in the process of operation. The actual innovation of operation is completely based on a basic condition of digitalization, systematic research on the entire various behavioral data and pregnancy test data of pregnant women, and through these data, a common feature or personalized needs of pregnant women in this era are discovered. Let's use such a digital measurement and research tool to fully grasp this characteristic of pregnant women. On this basis, we establish our brand, set the yardstick, set the benchmark, find gaps, seek opportunities, and form a deep link of the operating relationship. By mastering this data, we expand the marketing innovation of our company's brand, create a domain-wide digital experience environment, and form this kind of care for pregnant women.

Such a whole innovation, we are through the continuous expansion of the crowd, and then continue to provide them with better solutions, and then produce higher interaction, to form a deeper connection between the pregnant woman brand and pregnant women, through such a deeper link way, the use of the Internet and digital means to form our more scientific and effective products and services, to better let more pregnant mothers and brands to establish a deeper connection, the purpose and purpose has always been "beautiful pregnancy, pregnant beautiful", Let all the mothers in the world give birth to smarter and healthier babies, and let pregnant mothers be healthier and more beautiful. Thank you moderator.

Moderator: Okay, thank you for sharing the teacher, our interview today is over here, and thank you again to the teacher, thank you to our netizens, goodbye.