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Mother's Day is just around the corner, and for expectant mothers who are in their pregnancy, this may be the most special Mother's Day. And in such a meaningful season, Beingmate presented a pink feast to the mother-to-be.

constantly improve something

BeINMeia plus maternal milk powder is newly launched

Looking at the strategic upgrading of Beingmate in recent years, it can undoubtedly be found that it has always been to meet the needs of parent-child families. For the family, whether it is the baby or the mother, it is an important role in this strategic model. Based on this, Beingmate held the "New Maternal Product Listing Cloud Release of Beingmates" on May 7, which also means that the core users of Beingmates have gradually expanded from babies to expectant mothers.

The press conference has been in full swing since the opening live broadcast. It is reported that the press conference not only introduced the formula and listing policy of Beiyin Mei Aijia maternal milk powder in detail, but also shared the experience of pregnant mothers during pregnancy, in addition, Xie Hong, founder of Beiyinmei, also appeared in the live broadcast room to send benefits for everyone.

In the sharing of pregnant mothers, the most mentioned is sugar control and weight control. It is understood that in order to provide adequate nutrition for the baby during pregnancy, many pregnant women will consume a lot of food, and unreasonable dietary methods will often make them fall into the risk of excessive weight gain and increased incidence of diabetes during pregnancy. Studies have shown that 1 in 5 pregnant women in China has gestational diabetes and 4 out of every 10 pregnant women are overweight/obese. However, compared with the past maternal and infant consumers, Generation Z consumers, mainly post-9095, pay more attention to fashion, personality and beauty, and even if they are pregnant, they cannot stop their pursuit of self-management.

Under the general trend, Beiyin Mei Aijia has a deep insight into the needs of a new generation of expectant mothers, and continues to cultivate the formula of maternal milk powder. It is reported that the newly listed Beiyin Mei Aijia maternal milk powder is rich in calcium, iron and zinc, folic acid, DHA, protein, a variety of vitamins and minerals, which can meet the nutritional needs of pregnant babies. At the same time, Beinmeia maternal milk powder meets the low GI (glycemic index) standard, and does not add sucrose, lower fat, and studies have shown that low GI foods can better help maternal blood glucose and weight management during pregnancy.

In addition, under the influence of the epidemic in the past two years, pregnant women are under dual pressure of themselves and external, and it is easier to reduce immunity and increase the chance of infection with new crown pneumonia. The Beinmeia maternal milk powder is specially added with lactoferrin and yeast β-dextran, of which lactoferrin can not only enhance maternal immunity, but also reduce the risk of iron deficiency anemia, while yeast β-dextran can specifically bind with immune cells and enhance the cellular defense mechanism.

Brand actions that are not based on accurate consumer insights, such as castles built on the beach, can never withstand the rigors of the market. Only by combining accurate insight with actual action can we be invincible. Undoubtedly, from baby formula to pregnant women's milk powder, BEINGMAX grows with consumers, continuously understanding and meeting consumer needs.

Looking to the future

The evolution of "single product extreme" to "product matrix"

With the disappearance of the newborn demographic dividend, the growth rate of the infant formula market has slowed down, coupled with the approaching of the secondary formula registration system, it will undoubtedly make the market competition further white-hot. Milk powder track, thousands of sails racing, one step can not keep up is likely to fall behind, how to find new additions to the brand? BeinMeia chooses fallen maternal formula. Standing at a new competitive node, Beiyinmei's move can be described as killing three birds with one stone.

1. The brand strategy has been upgraded. As a high-end and important brand of Beingmate, Beingmate will upgrade maternal milk powder into the category of Aijia brand, and the scope of consumer services will achieve coverage from baby to mother, which is convenient for two generations of mothers and babies to choose products under the same brand, which is undoubtedly an important measure to help its strategic upgrade from mother and baby population to parent-child family brand.

2. The audience is constantly expanding. In the market of competing to chase diversification, it is difficult to achieve a breakthrough in the layers of single products alone, so it is necessary to tap subdivided categories. For the subdivision of maternal milk powder, on the one hand, as the front end of infant formula, it allows expectant mothers to understand the high quality of Beingmate Aika in advance, so as to seize the minds of consumers from the source; on the other hand, Ai Media Consulting data shows that the compound growth rate of the average expenditure scale of maternal products in the country from 2015 to 2020 is 16%, and the market potential for pregnant women products is huge. Whether it is from the user group or the market size, the launch of The launch of the Beinmei Aijia maternal milk powder has a vital role in breaking the growth problem of Beingmate.

3. Channel stickiness continues to increase. In the face of the great changes in the milk powder market, while the brand pattern is undergoing great changes, the channel pattern is also quietly changing. This change has made the selection of channels more cautious and put forward higher requirements for brands. The Beinmei Aijia maternal milk powder is not only differentiated in formula, but also has great brand power, which can undoubtedly become a weapon for channels to open new drainage, and can also provide new growth points for channels.

From the ultimate single product of Beingmate Love Plus Baby Powder to the product matrix of children's and maternal milk powder, behind it is the upward strength of Beingmate to ride the wind and waves, dare to challenge and break through itself!

Climb to the top of the mountain forever

Not an ordinary big country brand responsibility

Matching the launch of the new product is the research and development of Beingmate. As a "big country brand" selected for CCTV CCTV, for Beingmate, this is not only an honor, but also an important responsibility for the confidence of the people in domestic milk powder. Under the call of this responsibility, Beingmate has been focusing on human milk research in China for 30 years, and has successively set up the Beingmate Research Institute, the Beingmate Breast Milk Research Center, and the Shanghai Institute of Health, Chinese Academy of Sciences - Beiyinmei Joint Laboratory of Gene and Nutrition. Up to now, Beiyinmei has a number of core patented technologies for baby and child food, and has mastered a number of international and domestic leading process technologies.

At the same time, with the scientific formula + intelligent manufacturing technology + international standard system as the core of the Xiaobei intelligent manufacturing equation, Beingmate has completed the totem of the world-class factory and the influence of the international brand. In addition, in the 30-year journey of Beingmate, it is also constantly practicing social responsibility, such as during the epidemic period, Beingmate actively cooperated with government departments to fight the epidemic and took a number of measures to fully protect the needs of people's livelihood; for example, in order to alleviate the pressure of three-child parenting, Beingmate launched a three-child parenting support plan... From the adherence to product quality to the commitment to social responsibility, all reflect the responsibility of being a big brand in Beingmate.

From mother and baby to parent-child families, from 1992 to 2022, this is the 30 years that Beingmate has continuously broken through the boundaries, the 30 years of Beingmate's harvest and growth, and the starting point of Beingmate's next journey. And in the year of liturgy, the 30-year-old of Beingmate is flourishing!