On January 17, at the just-opened Ford China Design Center, Ford Announced a New Generation Mondeo. It is reported that the design and development of the new generation of Ford Mondeo is led by the Ford China team and completed in cooperation with Ford's global design and engineering departments. The new car maintains the original B-class positioning, using a four-door coupe style, showing Ford's latest design language "potential energy aesthetics", which has been reflected in EVOS before.
From the official map, the new generation of Mondeo adopts an integrated front face design, the official name of the "breathing scale armor grille" of the middle net area is quite large, the two side headlights are connected to it, and unfold upwards to create a wider visual effect. The new generation of Mondeo has increased its width by 23mm and its length by 63mm, bringing better operating space for its slipback styling, better balancing the coordination of the modeling ratio and the practicality of the occupant space in the car.
In the rear part of the car, the through-type taillight design has been "variant" processed, which is in the same direction as the popular style, and shows a certain idea, which is a great design. And the interior of the taillights also adopts a three-vertical pole design, which is also one of the details that pay tribute to the classic. In terms of other details, the new car also features a hidden door handle and a brand LOGO with integrated tail cover opening key.
At the same time, as one of the "four centers" of the "Ford China 2.0" strategy, the new Ford China Design Center was officially opened in Shanghai. It has the whole process design capability from design trend research, interior and exterior design design, color material design, digital interaction experience design to digital model and full-size clay model production. In the past two years, the number of employees at Ford's China Design Center has increased tenfold. More than three-quarters of creative design team members are now young local designers under the age of 35.
The youthfulness of the ten generations of accords and the sportiness of the Camry have achieved good market results, and this time the Mondeo generation has also made a bold attempt, which is very different from the image of the mid-level car in the past, and strengthens the personality and sense of sport.
Ford proposed the "Ford China 2.0 Strategy" in 2019, and now nearly 3 years have passed, and some of the things planned at that time have been landed one after another, and the EVOS developed for China, as well as the new generation of Mondeo led by the Chinese team, there will be more in the future. What we want to know is whether Ford can still grasp the Chinese market, his pace is much faster than his previous self, and can he keep up with the changes in the Chinese market?
Xiaoxiang Morning News reporter Mao Chuan
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