Tonight, the Ford China Design Center opens, and the new generation of Mondeo officially debuts in Magic City. As the first model produced by the design center, the new generation of Mondeo is positioned in the B+ high-end sedan, which is a new masterpiece brought by Changan Ford to Chinese users with the customer as the center under the "Ford China 2.0" strategy, and it is also the first mass production presentation of Ford's new family design concept of "potential energy aesthetics" in the high-end sedan category.
In terms of design, the new generation of Mondeo fully draws on the needs of avant-garde Chinese consumers for innovation, technology and exquisite workmanship, not only integrates the essence of Ford design and the aesthetic cognition of contemporary Chinese consumer trends, but also presents the fusion of forward-looking technology and humanized experience in design, reshaping the classic with innovation.
For example, in terms of body proportions and posture, the new car from the front of the car to the middle of the rear door, the entire line is very smooth, coupled with the relatively backward cockpit positioning, perfect inclination, a short and powerful rear shoulder shape design, all make the overall proportion of the car look more sporty, more dynamic, more fluid.
In addition, the new generation of Mondeo adopts a "muscular" graphic design that is consistent with the classic models in the history of the Ford brand, whether it is the overall large slipback design, or the double-sided suspension roof and the duck tail of the tail, which are in line with the classic Mondeo models.
In terms of body size, the length, width and height of the new car reached 4935 * 1875 * 1500mm, leading in the same class; 2945mm ultra-long wheelbase, the shaft length ratio is as high as 0.597, reaching the level of luxury B-class industrial design.
In addition to embodying the long-term performance genes of the Ford brand, the new generation of Mondeo has also brought many breakthroughs and innovations in design, which has a very clever balance between inheritance and innovation, and also boldly puts the new elements of Chinese consumers' preferences on the new car.
Like the parametric treatment of the middle net, which through the matrix arrangement, each piece of scale has its unique angle, when the owner unlocks or close to the vehicle, can be through the light strip and scales of the "breathing" rhythm, and the shape of the scales and octagonal grid shape echo, and this design is to cater to the current Chinese consumers to pursue the aesthetic habits of personality and ritual.
The rear part of the car is a good expression of the balance of innovation and heritage, reflecting the fusion between thickness, strength and agility, including this level of line and thickness treatment and the design of the ducktail, which is a very common Mondeo design treatment in history.
In terms of power and safety, the new generation of Mondeo will be equipped with a 2.0T EcoBoost engine, bringing surging power. In addition, the new car uses ultra-high-strength materials of more than 600Mpa, accounting for 47%, and the strength of key parts reaches the highest level of 1700Mpa for civilian use.
It can be seen that the young, technological and fashionable "comprehensive composite" appearance of the new generation of Mondeo is enough to show the design strength of Ford China Design Center, like the smart shape, sharper lines and more forward-looking and aggressive product features that Chinese consumers are keen on. With the official opening of Ford China Design Center, the Chinese market will also occupy a place in Ford's global design system, and Ford has fully appreciated the sincerity of "priority" with practical actions, which is also the most direct embodiment of Ford's China 2.0 strategy.