Hello everyone, this issue analyzes the new Honda BR-V, which is a very practical Honda SUV model, and has a low market positioning,
1. Brand analysis
Honda brand in this market range or has a good brand premium ability, because many brands in this range does not layout three rows of seats, Honda BR-V product competitiveness performance is also very strong, overall, overall, Honda BR-V is still quite competitive.
2. Market analysis
The new Honda BR-V is a three-row 7-seat SUV, from the Honda product line, this is a Honda entry-level 7-seat SUV, lower in positioning, positioning lower than the Honda CR-V model, and Honda Binzhi's market positioning is similar, but this car has not yet been introduced or domestic news.
3. Competitors
This is a low-positioned 7-seater SUV model, there are still certain competitors in overseas markets, such as Kia Carens, as well as hyundai Alcazar and other models, are the main practical three-row seats, and the main large space, the engine displacement is not high. Due to the lower market positioning, there will also be competition for some MPV markets, such as Toyota AVANZA, and Toyota Veloz and other models.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
The overseas version of the new Honda BR-V is expected to perform well in the market sales, and it is expected to have a high ownership, reduced market positioning and lower displacement to make it perform well in the later cost, and it is expected to perform well from the perspective of the retention rate of used cars.
5. Power system and chassis
In terms of power, it adopts a 1.5L i-VTEC naturally aspirated engine, the engine parameters are 89kW maximum power, and the peak torque is 145N·m, matching the CVT gearbox. From the perspective of power, it is still enough to use the level, after all, it is a large space SUV that focuses on practicality.
6. Configuration
The overseas version is also sufficient in terms of configuration, equipped with a 7-inch central touch screen, paddle shifters, automatic air conditioning, smart key, a traditional instrument panel and a 4.2-inch road computer, and also provides radio, Bluetooth connectivity and telephone functions. These configurations are practical designs.
7. Space
The car provides three rows of seats, and the use of 7 seats design, the second row of seats and the third row of seats can be reclined, the trunk space is 223L, the space behind the third row of seats is 539L, from the layout of the car with 7 seats, the space utilization rate is still very high, but the performance of the space is still average.
8. Summary
The new Honda BR-V has a more practical design, in the market positioning if it is low, providing 3 rows of seats is also to enhance the practical style, the appearance is still very atmospheric, the car is also a good high-level model, the performance of the space is also more flexible. However, the use of a 1.5L engine may be a bit difficult, the overall texture is not particularly strong, there is no exact news to be introduced.
9. Appearance
From the perspective of the front face, the overall design is still based on the atmosphere of the shape, the middle net uses a horizontal black grille and a chrome-plated flat straight strip design, which is very layered, but also more atmospheric, the trapezoidal horizontal grille below increases the style of movement. Coming to the side, the body uses a straight design, which is also a more stretched shape on the side window line, and the design of the D-pillar adopts a narrow design, but the lines are slightly stiff. The lines at the tail are also slightly stiff and slightly flat, but the flat tail lights are still atmospheric.
10. Interior
Entering the car, using a three-row 7-seat layout, the overall feeling is still very practical, the utilization performance in the space is also good, but the space is not particularly spacious, the atmosphere of the central control is still a bit advanced, using a simple tough through-style modeling, still using the central control screen, and using the traditional dashboard, still using more physical buttons.