How popular are pure electric vehicles in China? In December, Hongguang MINIEV sales exceeded 50,000, and Tesla Model 3 sales exceeded 30,000, which is enough to prove that the combined sales of the two models even exceeded the annual sales of many car companies. In addition, the carbon neutral environment has allowed major car companies to accelerate the pace of electrification transformation.
Take luxury brands, according to the wholesale volume data of domestic new energy vehicle manufacturers in December last year, the penetration rate of new energy vehicles in luxury brand models such as BBA has exceeded 20%. In contrast, Cadillac, also a luxury brand, seems to be slower on the road to electrification. In April last year, cadillac brand luxury pure electric medium and large SUV LYRIQ concept car made its world debut, with a strong sense of futuristic technology design to show the innovation of the brand in the era of electrification.
So, what's so appealing about Cadillac LYRIQ? Let's take a closer look.
Cadillac's signature vertical light set and muscular design style have long been deeply rooted in the hearts of the people over the years and have become the brand's iconic family features. The LYRIQ's significant design change compared to previous Cadillac models is the proportion and size of its larger crossover SUVs — thanks to GM's all-new Ultium all-electric platform.
Looking at the front of the car first, LYRIQ brings the story to the front face of the car with the lights, and the forward-looking shape blends the delicacy of the sculpture with the rhythm of the streamline, creating an elegant body posture of LYRIQ. The chrome-plated edges of the stereoscopic backlit Cadillac logo are surrounded by a series of artistic shaded lines, while carefully choreographed sequences of lights allow for a sense of surprise and ceremony every time you approach the car.
The 736 LED light sources are dazzling throughout the car, the 1.8-meter oversized black crystal obsidian grille makes the front face highly technological, and the streamer rain in-line LED headlights and streamer flying wing LED taillights present a charming and futuristic sensory experience.
Coming to the side of the body, the most impressive thing is the huge body, based on the new pure electric platform to create the LYRIQ does not have too many restrictions in the design, slender front and high waist line design makes its side more dynamic. The 1.83 m2 oversized panoramic glass dome is particularly striking, extending from the dome to the roof spoiler, giving the roof line a combination of design aesthetics and aerodynamics.
Hidden door handles are naturally not absent, and the opening methods are also innovative, with excellent experiences in terms of aesthetics and practicality. Although it breaks the traditional operation logic, the ceremony of opening the door is extremely strong, and the action is more elegant.
The design of the LYRIQ tail is also very textured, with an exaggerated taillight group design, with a large two-color rim, while the taillights and rear windshield extend as far forward as possible. In addition, the top of the rear is equipped with spoilers and integrated high brake lights, which further enhance the sense of movement of the whole vehicle.
Inside, the interior is a double-panel colour scheme with silver trims and panels in many details. The most eye-catching is this 33.8-inch curved high-definition LED display, which can reach a resolution of 9k, with a pixel density of 277ppi, and this screen will cover most of the instrument area in the car, making it very good in the atmosphere of science and technology. In the shift zone, the LYRIQ is equipped with a crystal knob.
The multimedia control area is also very exquisitely designed, the front is touch-operated, the back knob has a brand logo inside, and the surface is carved with ultra-high craftsmanship, which is very luxurious and feelless. It is worth mentioning that there is ample storage space under the floating multimedia console, and there are drawer-type storage boxes near the air conditioning control area, which can more properly save commonly used small items.
Sitting on such a comfortable seat, you can see a large panoramic glass canopy with an area of 1.83 square meters, which has the function of anti-ultraviolet rays and is equipped with three layers of shading materials, which can have a good shading effect after closing the visor. While we enjoy the transparent vision, we will not have the trouble of being tanned. Is it a good match to go on a beach holiday with LYRIQ?
In addition, LYRIQ is also equipped with a new generation of Super Cruise Super Driver Assistance System, which can fully protect driving safety in all aspects through lane-level high-precision maps, millimeter wave radar, camera triple guarantee and lighting, sound, touch and OnStar quad reminders. It is worth mentioning that the intelligent "Aotene" platform has given the vehicle OTA upgrade, and the communication transmission speed under its new architecture can reach 1.28Gb/s, and the data processing capacity per hour is 4.5Tb.
For a pure electric model, the performance of the power battery is also crucial. The LYRIQ is equipped with a rear single motor with a maximum power of 255 kW and a maximum torque of 440 Nm, equipped with a ternary lithium battery of 95.7 kWh, and accelerates to 4.9 seconds from 100 km/h. It is also thanks to the blessing of the Aoteneng electric vehicle platform that LYRIQ has a long drive after the launch of the luxury version of CLTC with a cruising range of more than 650 kilometers, which is completely sufficient for business and home.
With the introduction of LYRIQ, Cadillac's electrification process in China will further accelerate. Cadillac LYRIQ has opened pre-sale last year, the first model is the rear-drive long-endurance deluxe version, the pre-sale price is 439,700 yuan, will be officially opened for delivery in the middle of this year.