Photo: Enterprise WeChat
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In the WeChat open class Pro on January 6, the "soul figure" Zhang Xiaolong did not appear, so what is the most important product of WeChat this year has become a mystery. Previous mini programs and video numbers, Zhang Xiaolong spent a considerable amount of time in the open class to make recommendations, and since then it has gone smoothly.
If Zhang Xiaolong appears, who will be his favorite this year? Perhaps, it is the enterprise WeChat (referred to as Micro).
On January 11, Enterprise WeChat released its new products for 2022, and Huang Tieming, vice president of Tencent WeChat Business Group and head of Enterprise WeChat, announced the latest achievements of Enterprise WeChat: the number of real enterprises and organizations on Enterprise WeChat exceeded 10 million, the number of active users exceeded 180 million, and the number of active users connected to WeChat exceeded 500 million. Compared with a year ago, the number of service customers has almost doubled, and with 1.263 billion weChat monthly active users, 40% of WeChat users and enterprises have been connected through enterprise WeChat.
This is not a dry number. In 2021, the reporter's WeChat added at least 10 enterprise WeChat friends, shopping guides in shopping malls, sales of insurance companies, teachers of training institutions, colleagues of units...
Compared with other Internet products, enterprise WeChat updates are not fast. From 3.0 to 4.0, two years went. If the update at the end of 2019, the enterprise WeChat is still only entangled in some settings of the product itself, then in this update, the enterprise WeChat will "connect to create value" The concept runs through the whole field, one end connects the consumer Internet, the other end connects the industrial Internet, not only to connect the service inside and outside the enterprise, but also to connect Tencent's own capabilities.
People as a Service is a Flag set up by Zhang Xiaolong in 2019 for the enterprise WeChat, and today, 1.15 million enterprise employees interact with users on WeChat every hour through the enterprise WeChat 140 million times. In 2022, enterprise WeChat should give a further answer: everywhere to serve.
01
Enterprise upstream and downstream "one-click communication"
With the continuous development of Internet technology and applications, from the initial connection between people, to connecting services and devices, to today, Tencent wants to connect the industrial Internet and the consumer Internet. In the updated version, in addition to the video number further connected with the enterprise WeChat, the other two connection skills can make the "IT Times" reporter more impressed.
The first is the ability to help enterprises connect upstream and downstream. According to the data released by the enterprise WeChat, more than 10 million real enterprises and organizations have begun to use the enterprise WeChat, but after two years of visits, the enterprise WeChat found that the connection between enterprises and upstream and downstream is difficult, and in the manufacturing industry, the collaboration information between the main factory and the foundry is lagging behind; in the retail industry, there are many contradictions between the headquarters and dealers, the information barriers are thick, and the digital assets are difficult to share.
The new version of enterprise WeChat provides "industrial interconnection" function, enterprises can create a contact book containing upstream and downstream, all suppliers, dealers are added to the address book, the address book, everyone's name is followed by their own company name, can clearly see their company. These dealers cannot see each other and can ensure information security. The address book can also be classified and grouped, such as setting up first-level dealers, second-level dealers, core suppliers, etc. Finding upstream and downstream contacts is as simple as finding a colleague in the company. Enterprise WeChat also provides the function of upstream and downstream group messaging. Promotional programs and important information can be sent in groups with one click, without frequency restrictions.
In Guangzhou, there is a garment factory called "Smart Clothing Chain", with only 100 people, which can complete orders in half a month, and it can be completed in 24 hours. Originally, they used the upstream and downstream capabilities of the enterprise WeChat, added more than 30 people from outsourcing factories such as cloth, printing, and zippers to the address book, and shared the application of production progress management to these factories, so as to open up the production data. All production progress at a glance.
After the epidemic, the global supply chain has been under great pressure, the agile supply chain is to some extent an important indicator of whether enterprises can have "resilience", open up the upstream and downstream connection of the enterprise WeChat will turn the tool into productivity, upstream and downstream enterprises in the communication link is shortened to the mobile phone screen, the supply chain is more agile and efficient, in this regard alone, is an extremely valuable ability.
02
Ubiquitous WeChat customer service
Another important connection capability is WeChat customer service. More and more consumers are accustomed to using online text to find customer service to solve problems. Usually, you can only find customer service in the App, and even sometimes, you can't find the customer service portal at all.
The new version of Enterprise WeChat makes WeChat customer service "ubiquitous", nesting customer service functions into the various entrances that enterprises can reach consumers. For example, WeChat internal video number, public account, mini program, search, and even WeChat pay payment voucher, users can find enterprise customer service, one-click addition; WeChat outside the scene, such as the company's App, official website or other web pages, customers can also access WeChat customer service with one click, and enterprises can put services in every needed place for customers.
The experience of the service has also been greatly improved. When consumers consult customer service, the most annoying thing is to repeat the problem. The same problem, another customer service may have to say it again, sometimes accidentally close the web page, reopen it, and have to say it again. Now, when enterprises use WeChat customer service, customers can jump to their own WeChat no matter which entry point customer service is from, and use WeChat to talk with customer service, whether it is voice, memes, photos or videos, files can be sent. If the customer is satisfied with the product, you can invite him to join the customer base with one click and upgrade the customer base service.
This experience of receiving services on "their own turf" makes it psychologically easier for consumers to accept the results of services. For businesses, it means having more reachpoints to connect directly with customers and have the opportunity to import them into their own private domains, allowing customer service inquiries to shift from short-term interactions that end once to the beginning of long-term trust relationships.
03
Connect within your enterprise
In addition to the external connection, the enterprise WeChat update has a large functional change, in terms of opening up the internal collaboration of the enterprise, Tencent has come up with a killer skill, and will integrate its three "magic weapons" for the industrial Internet - Tencent Document, Tencent Conference and Enterprise WeChat.
Since the outbreak of the epidemic in 2020, Tencent Meetings and Tencent Documents have shown performance beyond expectations. In particular, Tencent documents, whether it is a life-saving document in the Henan flood or Li Jiaqi's shopping list during double 11, have made Tencent realize that documents are not only documents, but also connections between users, which are also valuable. According to Yan Xianqing, general manager of Tencent's social collaboration product department, Tencent Documents has more than 200 million monthly active users, and users have created more than 3 billion documents.
From recording to space, from two-dimensional to three-dimensional, it should be a new expression of Tencent documents in enterprise WeChat. Enterprise WeChat can easily create a document space, and then colleagues, friends, upstream and downstream customers added into the document, "If in the past we sent the document out, now is to add people to the document, such a change makes the document a place of communication, resulting in a new way of collaboration." Yan Xianqing introduced.
For example, the document can be directly inserted into the business card, group chat, received the document can be a key to initiate a conversation or join the group chat, the document can also insert an agenda, members can open can directly see the agenda information, you can also add the agenda to the calendar, the document can also be directly become an attachment or body of the email, can also be combined with the meeting into a meeting minutes.
The form of documents can also break down boundaries between enterprises. Employees can collaborate with colleagues in the company, as well as with suppliers, distributors, and customers outside the company, as long as the other party receives a notification of the program document in WeChat, they can participate in it.
At least from the experience, the nesting and integration of These star products of Tencent has almost no threshold for users. No user education is required, which is a natural and incomparable advantage of WeChat.
04
"Half-Life" is in ecology
Tencent always said that Half-Life was handed over to partners. For the enterprise WeChat that "was born to serve the enterprise", it may not even hand over more than half a life, but in exchange for the "symbiosis" of mutual achievement.
Since joining the enterprise WeChat ecology in May 2019, Weisheng Qiwei Butler has "lived" over, and the more alive the better. In December 2020, founder Yang Ming told reporters that there were more than 15,000 paid users around the enterprise WeChat, the team grew from more than 100 people to more than 300 people, and the revenue increased from 3 million yuan / month to 18 million / month, achieving 6 times growth. By November 2021, Weisheng has served more than 150,000 enterprises including China Southern Airlines, Spring Airlines, Founder Securities, Zhonglian Finance, Libai Group, China Exemption Group, Zhongtong International, No.1 Food, Pearl River Beer, Flash, etc., and the total number of communities operated by itself has exceeded 51,000. A startup that struggled more than two years ago has now erected billboards in core transportation hubs such as Wuhan Airport and high-speed rail.
Weisheng is a typical microcosm of the "symbiotic partner" with the enterprise WeChat. In the enterprise market, enterprise WeChat did not come too early, in January 2017 began to try to open from the inside out, for the first time to share customer resources with partners; in June 2017, for the first time, open 130 interfaces to support partners to develop third-party applications; in July 2018, enterprise WeChat opened value-added services to partners. In March 2020, it began to expand and promote in-depth in the first vertical industry- education.
The power is late, but the speed is amazing. Li Zhifeng, vice president of Tencent Enterprise WeChat and head of ecological cooperation, revealed that as of now, the total number of service providers of enterprise WeChat has reached 120,000, of which the total number of excellent service providers has exceeded 6,000. The ecological capability can cover 97 industries, with 1232 unique interfaces related to connecting WeChat and as many as 1900 third-party applications. This means that almost all types of domestic enterprises can find support in the open ecosystem of enterprise WeChat.
Huang Tieming has always said that enterprise WeChat is a "connector", a few years ago, the word sounded relatively abstract, but now, the value of the connection is gradually reflected. In a sense, the value it produces and the value it will produce is higher than ThatChat itself. With the gradual integration of the industrial Internet and the consumer Internet, the combination of enterprise WeChat and WeChat will be a closed-loop world.
Author/Hao Junhui
Editor/Wang Xin Kicked Sister
Typography/Ji Jiaying
Photo/Enterprise WeChat
Source/IT Times public account vittimes