WeChat grayscale test circle of friends folding picture function, micro-businessmen's dream to "fold"

Finally, after the WeChat group chat can be selectively folded by the user, the function of folding the circle of friends has finally come.

Songguo Finance learned that according to 36Kr, a new feature of WeChat - folding circle of friends pictures was quietly launched a few days ago. According to observation, it is found that the content and pictures of some of the circle of friends will be automatically folded by WeChat, and at the same time, when a person publishes multiple ads in a row, it will also be folded in a collection page.

For this function, netizens have liked it: "micro-business nightmare", "micro-business terminator", and some netizens said, "At this time, the circle of friends is finally clean." However, at present, the function should still be in a small range of grayscale tests, and some users will not be able to experience it."

According to Tencent's financial report for the third quarter of 2021, as of the end of the third quarter, the number of monthly active consolidated accounts of WeChat and WeChat was 1.26 billion, an increase of 4.1% year-on-year, an increase of about 10 million in the quarter, and has sat on the throne of "National App".

With the continuous growth of the number of WeChat users, how to provide users with a more comfortable experience has become the primary issue facing the WeChat team.

In 2021, after experiencing the storm of full interconnection of Internet platforms, WeChat has successively launched a number of new features that are convenient for users to use, such as group chat folding and automatic login on the PC side.

On the other hand, the further tightening of the circle of friends weakens the marketing effect it has, which poses greater challenges to enterprises, micro-businesses and other groups that rely on WeChat private domain traffic. In this case, the private domain traffic operation will accelerate to the enterprise WeChat. At the recent enterprise WeChat 2022 new product launch, Huang Tieming, head of Tencent's enterprise WeChat, said that the number of active users of enterprise WeChat exceeded 180 million, and the number of active users connected to WeChat exceeded 500 million.

On the whole, Tencent is accelerating the creation of enterprise WeChat as the main tool for connecting consumer terminals, and gradually guiding the transfer of enterprise private domain traffic to enterprise WeChat.

However, although the folding circle of friends will have a certain impact on enterprises, micro-businesses and other groups, for ordinary users, the overall use experience will also be greatly improved.