Value creation connects

And what I'm trying to say is: value creates connections.

Enterprise WeChat is a huge enterprise work platform that has connected 10 million real enterprises and organizations, has 180 million active users, and served 500 million active WeChat users. Connecting so many businesses and organizations, of course, includes the beautiful vision that connections can generate value, but I think it is more important to see and feel the real immediate and future value. Value is first the cause of the connection, then the result of the connection.

Man is inert and calculating. For example, when countless phones are connected to form a telephone network, the telephone becomes very useful. However, until the telephone network is large enough, you may still choose not to install the phone. It's not that you don't know that connections create value, it's just that your goal is value, not creation.

On the other hand, a considerable part of the value created by the connection belongs to the network, which belongs to the value of the network, and the beneficiary is the owner of the network. In the early days of telephony, everyone could benefit from installing a phone, but the one who benefited the most was undoubtedly AT&T.

For a network, for example, enterprise WeChat, because it is the biggest beneficiary of the value of connection, it must first provide irreplaceable value, and through this value to create connections.

The value here can be the communication experience consistent with WeChat and lowering the acceptance threshold of enterprises; it can be the connection of WeChat, so that enterprises have the ability to add customers' WeChat; or it can be the deep integration of meetings, documents, emails and schedules provided by weChat 4.0, which creates a complete and consistent office experience. For businesses, these are tangible values.

The smooth and seamless online office experience created by enterprise WeChat 4.0 is probably the best and most complete in China as far as I have seen so far. It's hard to imagine that this was formed by the integration of three different product teams from three BGs in half a year. Because Tencent has always been a company that encourages bottom-up innovation, it is not very good at and does not like the "lifting system". Therefore, within Tencent, large-scale cross-BG cooperation, and even cross-three BG cooperation, can be said to be unprecedented, and the three parties are star products of comparable size.

Tencent Conference, a magical product developed by CSIG (Cloud and Smart Industries Business Group), was first heard of in March 2020, and this product, which was only 3 months old, turned out to be a global partner of the United Nations, providing in-service product and technical support for thousands of online conferences at the 75th anniversary of the founding of the United Nations affected by the COVID-19 pandemic. In the two years when the epidemic continued to rage, Tencent Conference completed the leap from zero to 200 million users and became a highly concerned online conference product. In the past year, Tencent's conferences have been attended more than 4 billion times by users, and its services have covered 220 countries and regions around the world. There is no doubt that the Tencent Conference is Tencent's brightest star product in the past two years.

Tencent Documents, another star product of Tencent, developed by the QQ team of the original SNG current PCG (Content and Platform Business Group), attracted attention as soon as it was released, and Ma Huateng called it an "unexpected surprise". In just over 3 years since its release in 2018, Tencent Documents has become one of the best online document editing systems in China, with more than 200 million monthly active users and a total of more than 3 billion documents created.

Enterprise WeChat, a product of WXG (WeChat Business Group), has been released for nearly six years.

The outside world does not understand, and there is no need to understand the division of Tencent's internal products and BG, as well as their respective specific conditions, but they have the right to complain, enterprise WeChat, Tencent conference, Tencent documentation, these are not Tencent's own products? Why does the account not work, the data does not work, and it still has to jump around when it is used? Aren't you helping companies collaborate? Can you guys coordinate this internally?

The easiest way to do internal collaboration is to merge the relevant product teams, but Tencent doesn't like this approach. As Ma Huateng said, "We often talk about creativity and products, the three teams should not be tied together, and now a joint development team is set up to let users form a consensus in the experience, which must be implemented in place." I especially hope that everyone will make a good reputation in terms of office collaboration, whether it is To B or To C, it is a new product that is popular. ”

Therefore, the enterprise WeChat 4.0 is actually made by a joint project team composed of teams across three BGs, three cities and three products, and these three teams have different development models, project management methods, and even different development languages.

The amazing thing is that in Tencent, which does not talk much about synergy and interoperability, the joint project team composed of three teams with huge differences in styles has developed this set of product collaborative interoperability and user experience consistent office solutions in less than half a year, in the words of Tencent document product Haoxiang, "the suite product can also be used, the point can also be used, the single product is a single product, and the integrated suite can produce the effect of 1+1+1>3." ”

It is these irreplaceable values that create the willingness of enterprises to connect with Enterprise WeChat. I believe that more and more enterprises and organizations, even temporary teams or project teams, will use WeChat as their own organizational tools and productivity tools.

For the different product teams within Tencent, they will also find unprecedented new value from this connection. For example, Tencent Documents, which has been focusing on To C products, suddenly found that in the To B market, they have more room for value creation.