On the afternoon of January 6, UNI-K iDD burst the circle of friends!
As we all know, Changan Automobile is affordable, but the price of UNI-K iDD still surprises everyone - the pre-price of the two models is 176,900-19.29 million yuan, which is a full 20,000 yuan lower than the price I previously estimated!
UNI-K is a large five-seat medium-sized SUV priced at 145,900-18.49 million yuan. The UNI-K iDD is a PHEV model (plug-in hybrid model) equipped with the Blue Whale iDD hybrid system, which has a comprehensive range of 1100 km of NEDC, a pure electric range of 130 km of NEDC, and a fuel consumption of 5L/100 km of NEDC.
Compared with itself, the pre-price of the UNI-K iDD Excellence is only 23,000 yuan higher than that of the UNI-K Fuel Edition Excellence; compared with the competitors, it is 12,900 yuan lower than the BYD Tang DM-i 52KM luxury type; if it is a joint venture model, 176,900 yuan together with the grade fuel vehicle cannot be bought, let alone PHEV.
It is no exaggeration to say that UNI-K iDD has refreshed the user's understanding of PHEV, not only reducing the purchase threshold of plug-in hybrid, but also achieving affordable sales with fuel vehicles after the purchase tax reduction, and also surpassing the joint venture models of the same level at the technical level.
This is undoubtedly a value reinvention!
Considering that the price of the battery system is now 800 yuan / kWh, UNI-K iDD is equipped with a 30.74 kWh large-capacity battery pack, and then counting the cost of the engine, transmission and control system, I previously guessed that the pre-price of UNI-K iDD is 40,000-50,000 yuan higher than the fuel version.
01.
『 UNI-K iDD Refreshes High Value Perceptions
Manager Zhong is the sales of Guangzhou Chang'an 4S store, recently came to the store to see UNI-K iDD customers a lot, his current main job is to popularize PHEV knowledge to customers.
Manager Zhong told me that every day people ask him - "How much fuel can this car save?" But the conversation that follows is often – "That doesn't save much money."
Speaking of PHEV, many people simply think that this is a transitional technology that users buy for the sake of "green cards". There are also some people like to calculate, the car price is tens of thousands more expensive than the ordinary version, which is expensive tens of thousands of dollars, how many years to save back.
In fact, compared with fuel vehicles, PHEV is a more advanced product, while achieving lower fuel consumption, it also greatly improves the power, and has a better driving experience and riding experience, while no mileage anxiety.
For fuel vehicles, power is very expensive, in order to obtain higher power, equipped with the same configuration of different engine models, the price difference is tens of thousands, or even hundreds of thousands of yuan there are many examples.
For example, the Japanese Camry, the 2.5L deluxe version is 20,000 yuan more expensive than the 2.0L luxury version, and the maximum power difference is 23 kilowatts. again
For example, the German Magotan, while leading the type, 330TSI is 10,000 yuan more expensive than 280TSI, the maximum power difference is 27 kilowatts, and the acceleration time difference of 0-100km/h is 1 second.
If it is a luxury car, or a model that is already pursuing performance, the price to pay is even greater in order to obtain higher power.
For example, BMW 7 Series, the same luxury suit, the maximum power of 750Li is 140 kilowatts more than 740Li, and the guidance price is actually 912,000 yuan higher!
Therefore, when we calculate the economic account for UNI-K iDD, we must not only calculate how much fuel can be saved, but also calculate how much this blue whale iDD hybrid system equivalent to 2.3T power output should be worth.
0 ~ 100km / h acceleration, every second to pay a great price, not only the high-horsepower engine is very expensive, advanced transmission is also expensive.
The pre-sale price of the UNI-K iDD Excellence and the guidance price of the UNI-K Fuel Edition Excellence are 23,000 yuan, if the landing price is calculated, UNI-K iDD enjoys the purchase tax reduction policy, and the difference between the two cars will be reduced to less than 8,000 yuan.
The UNI-K iDD 0-100 km/h acceleration time is 0.7 seconds faster than the UNI-K with the Blue Whale 2.0T engine – at the same time, the former has a fuel consumption of 5 liters and the latter's combined fuel consumption is 8.4 liters. Curb weight, the former 2075 kg, the latter 1815 kg.
UNI-K iDD is not only fuel-efficient, but also brings you more powerful power. This 8,000 yuan is worth it!
The Blue Whale iDD hybrid system equipped with UNI-K iDD consists of four parts: Blue Whale NE1.5T hybrid engine, Blue Whale triple-clutch electric drive transmission, large-capacity PHEV battery and iDD intelligent control system. Among them, the Blue Whale NE1.5T hybrid special engine (maximum power 125 kW, maximum torque 260 Nm). However, because of the participation of the motor, the total power is greater than the power of the engine alone.
Why is it faster to have a heavier UNI-K iDD? Because the torque output characteristics of the motor are better than those of the engine.
Even the turbocharged engine needs to reach the peak of torque output after a certain speed, generally 1500-3000 rpm, if it is a naturally aspirated engine, it is not until 3000 thousand rpm to reach the torque peak; and the motor is different, almost a start can reach the maximum torque (as shown below).
Therefore, in the initial acceleration stage, due to the participation of the motor, the PHEV will start significantly faster than the fuel vehicle. The maximum power of the Blue Whale iDD hybrid system is 85 kW and the maximum torque is 330 Nm.
It should be noted that the acceleration time does not depend entirely on maximum power and maximum torque, but is also affected by many factors, especially the weight, transmission and torque output curve of the engine.
I think the actual power performance of this UNI-K iDD set of powertrains completely exceeds that of many SUVs equipped with 2.0T or even 2.3T engines in the same class.
Moreover, while accelerating quickly, the smoothness of its acceleration is unmatched by turbocharging, and when test driving this car, no matter how violent driving, it can still bring smooth feedback, which makes me very surprised.
Speedy acceleration, plenty of power, smooth driving and fuel economy are the complete advantages of UNI-K iDD.
02.
『 New Path for Brand Upwards 』
Previously, PHEV was not popular with the market because of its high fuel consumption, short pure electric endurance, and large price difference with fuel versions, and could only rely on a "green card" to eat policy meals, and struggled to exist in cities with limited licenses.
Last year, BYD DM-i reversed this embarrassing status quo of PHEV. Now the launch of UNI-K iDD reflects that PHEV has put down the crutch of policy dividends, broken through the bottleneck, and achieved "ultra-low power consumption, ultra-high pure electric endurance, and the lowest price difference with fuel vehicles".
Many Chinese brands have realized that this is a new path for brands to move upwards.
In the past, Chinese brands wanted to compete with joint venture brands at the same price, only the "big hit small" trick was available, and the price of Chinese brand B-class cars sold for joint venture brand A-class cars was much higher. However, after the launch of the Blue Whale iDD system, it is estimated to turn the page.
With the blessing of the Blue Whale iDD system, the fuel consumption of UNI-K iDD can be comparable to the industry's best 1.0T engine even in the state of rapid electricity, and it also achieves the same power as the industry's strongest 2.3T.
Honda Lingpai 180 Turbo, a well-known fuel-efficient compact sedan, 1300 kg of curb weight, equipped with a 1.0T + CVT powertrain, its 100 km comprehensive fuel consumption under NEDC conditions is 5.0L, the same as the UNI-K iDD power consumption, but the UNI-K iDD curb weight is 2075 kg.
Volkswagen Tiguan L, equipped with a 2.0T+7DCT "Golden Power", has a curb weight of 1600 kg, and the 330TSI two-wheel drive version of 0-100km/h accelerates in 8.7 seconds.
The Ford Explorer is equipped with a 2.3T+10AT, with a curb weight of 2,056 kg and an acceleration of 0-100 km/h in 7.8 seconds.
In the past, consumers were keen to buy joint venture cars, focusing on nothing more than power and fuel consumption. Looking at it now, the comprehensive performance of UNI-K iDD is undoubtedly better, which is a technology dividend, and once popularized, the advantages of joint venture vehicles are no longer there.
03.
『 Innovation is the real "moat" of the brand 」
The subversiveness of UNI-K iDD is not limited to the blue whale iDD system, UNI-K itself is a good car that crosses the class, and the blue whale iDD just makes it more powerful.
UNI-K breaks many design conventions and is refreshing, while UNI-K iDD also retains all its advantages - the original borderless grille, which relieves the traditional boundary of the car's sense of restraint on the front of the car, which is impressive. The unique spacecraft imprint spoiler is good looking and practical. In terms of detailed design, it also keeps up with the trend, using invisible door handles, large aluminum alloy wheels, and bilateral four-out exhaust design.
UNI-K's original design has been refined and luxurious enough, but on the UNI-K iDD, the designer still has to try to strengthen its local design features, such as the use of orange calipers on the wheels, the use of "Toray" high-grade suede at the headrest of the seat, and the new color separation hand with the "V" shape quilt design...
UNI-K iDD is a new energy vehicle, is an advanced version of the car series, must leave some unique marks on the design details, so that consumers can see different details and textures, thereby enhancing perceptual cognition.
Previously, many people worried that UNI-K iDD would use a so-called "pauper version" to pull down the entry price. Now it seems obviously more worrying, UNI-K iDD excellent type and UNI-K excellent type configuration is basically the same, the whole series of standard active safety system, front and rear parking radar, 360 degree panoramic image, full speed adaptive cruise, can open the panoramic sunroof, remote start, four LCD screens, GPS navigation, voice recognition control, Internet of Vehicles...
Therefore, there is no need to question how the subversive price of UNI-K iDD is achieved, "de-allocation" does not exist, and Changan Automobile does not need to do this.
UNI-K iDD is equipped with 6.6kW AC fast charging and DC fast charging as standard, and supports 220V home charging function to meet the daily home charging of users. At the same time, it is also equipped with a 3.3kW external discharge gun, which can meet the diversified living needs of users such as lighting, cooking, and reverse charging during travel.
An industry insider told me, "In 2015, the cost of the PHEV power system was at least 85,000 yuan. In 2018, the cost was about 60,000 yuan. By 2020, the cost has dropped to 30,000 yuan. The cost in 2022 will be controlled within 25,000 yuan. Compared with traditional fuel vehicles, PHEV displacement is a little smaller, saving some consumption tax, no purchase tax when buying a car, and traditional fuel vehicles only carrying 8AT gearboxes will cost 10,000 yuan, so PHEV can achieve a similar price to traditional fuel vehicles. ”
It can be seen that UNI-K iDD can fire is not accidental, and Changan Automobile has reduced its cost through continuous technological innovation. Such innovation is a real "moat" for a brand.
{ Write at last }
The car market is gradually recovering, and new energy vehicles are the first to taste the sweetness.
According to the data of the Association of Passenger Vehicles, the retail sales of new energy vehicles from January to December 2021 were 2.989 million units, an increase of 169.1% year-on-year, and the penetration rate was 14.8%, which was significantly higher than the penetration rate of 5.8% in 2020, hitting a record high.
Chinese consumers have never stopped pursuing new things, and when the market regains vitality, the outbreak of new energy vehicles is inevitable.
But why did new energy vehicles explode in 2021, not in 2020, or earlier?
The reason is also simple, before 2021, there is a lack of good new energy products on the market.
In the early years, the reason why consumers bought new energy vehicles was not the car, but the "green card" on the car, more precisely, the convenience brought by the "green card", such as unlimited purchase and unlimited travel. As for the economy, power, intelligence and other things that can better reflect the essence of new energy technology, it has become the pursuit of a small number of people.
In such a market environment, many brands reduce the importance of technology, and instead study how to launch a "number-occupying artifact" to seize the market, as a result, the technical level of new energy vehicles in previous years is low, and the quality problems are becoming more and more serious, which is once the sadness of China's new energy vehicle market.
But there are also brands that do not compromise, such as Changan Automobile has been studying technology and continuous innovation, and its latest launch of UNI-K iDD tells consumers a truth with distinct product power: new energy vehicles, it is also good to look good and use!
Because they deeply realize that no matter how the market changes, the importance of technology will never change. Only by achieving the ultimate in technology can we have tenacious market vitality.
This vitality has been reflected in some highly mature automobile markets. In 2021, the cumulative annual sales of Changan Chinese brand cars exceeded 1.75 million units, up 16.7% year-on-year, of which Changan Chinese brand passenger cars exceeded 1.2 million units, an increase of 23.1% year-on-year, with an increase of more than double digits, becoming the most growing car company among mainstream Chinese brands.
It is reported that next, the Blue Whale iDD hybrid system will also be installed in a series of models such as UNI-V and Auchan Z6, and a number of models will work together to create a greater market volume, and 2022 will be the first year of Changan Automobile Hybrid.
Text | Li Jianbo
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm