Apple stages a new legend! The market capitalization is more than three trillion US dollars, which is equivalent to 5.4 Tencent!

Apple's market capitalization is more than three trillion DOLLARs. Become the world's first company to enter the market value of 3 trillion yuan. What is the concept of three trillion? Equivalent to 5.4 Tencent, about equal to 7.5 Moutai. In terms of economic volume, $3 trillion, surpassing the United Kingdom, ranks 5th in the world. A British, never worked for a company in the United States. This Apple actually staged a new legend in the "post-Jobs era".

Now, Apple's CEO is called Cook. Because the market value exceeded $3 trillion, This Cook handed in a satisfactory answer. According to Apple's filings, Cook's annual salary last year was $98.73 million, up 570 percent from $14.8 million in fiscal 2020. I looked it up, $98.73 million, or about $630 million. Earn "6 small goals" a year.

Starting with Jobs in 2011, Cook took Apple to new glory. From September 2020 to September 2021, Apple's revenue grew by 33% and sales exceeded $365 billion. In addition to the CEO boss, the average apple employee earns $68,254. Cook certainly earns a lot more than these employees.

So, last year was a fruitful year for Apple and Apple's head, Cook.

Since breaking through the trillion-dollar mark for the first time, Apple's market value has tripled in less than 4 years. In 2018, it exceeded one trillion. Exceed $2 trillion in 2020. A year later, it will break through the $3 trillion mark.

Why is Apple so fierce? I don't know if you remember, many people speculated that after Jobs's death, apples would fall. Because Apple is a company with too much leadership temperament. Change the leader of the enterprise, and the aura of the enterprise will fade. It is equivalent to the Deyun Society without Guo Degang, which will make people feel that the taste has changed. But unexpectedly, unexpectedly, this apple is getting better and better. Today's stocks can be described as a ride on the dust, setting a record high.

Apple is a company that excels at post-strikes. It is a lot of innovative products, it first looks at people to do almost, almost has an eyebrow, and then launch their own products. Come to a set of masters and harvest the market directly. Because the quality of the apple products has always been guaranteed, the capital market has very high expectations for apples. These expectations have turned into Apple's stock price. Coupled with the Fed's accommodative monetary policy, Apple's market value hit a new high. Coupled with the epidemic in the past two years, everyone has stayed at home. Demand for electronics is increasing. Online office, home games, all need electronic products. Therefore, the electronics industry has also ushered in its dividend period.

One thing worth saying is that Apple's iPhone 13 has won the chinese mobile phone sales championship for two consecutive months. In October 2021, Apple also returned to the throne of the number one sales volume in the Chinese smartphone market. In November, it ranked first in the Chinese market with a share of 23.6%.

Let's take a look at the domestic mobile phone market share last year. According to the data released by the China Academy of Information and Communications Technology, from January to November 2021, the overall shipment of mobile phones in the domestic market totaled 317 million units, an increase of 12.8% year-on-year.

Apple basically took away most of the high-end market and successfully reached the top at the end of the year. Why did Apple return to the first position last year? In the final analysis, it is because local mobile phone companies have not launched a phenomenon-level product when they seize the market. Therefore, although the competition for domestic mobile phones is quite strong, the impact on Apple is actually not large. This led to Apple easily reaching the top when the iPhone 13 series was released.

According to the data, from January to August 2021, Apple's share of high-end smartphones above 5,000 yuan in the Chinese market reached 67%. In September, Apple released the iPhone 13 series, with sales up 32.5% month-on-month. In October, Apple sold 6.5 million iPhones, up 155% year-on-year. In the high-end market where Huawei left blank, Apple has become the biggest beneficiary.

If Apple's early legend was created by Jobs, then the $3 trillion market value is inseparable from Cook's operation. Compared with Jobs, Cook was always criticized for "lack of innovation" and "lack of imagination". But in fact, as a defender of the city, you need cook's personality. Let's imagine if Cook was also a particularly thoughtful master, and also thought of innovation. It is necessary to "go to Jobs" and highlight their leadership position. Then the apple will have to be tossed by him, and the end will certainly not be much better. This truth, there is an idiom in ancient China that is particularly suitable for description, called "Xiao Gui Cao Sui". This means that if the ex is a particularly capable person, the successor only needs to follow in the footsteps of the ex, and don't toss and turn on his own. As industry insiders put it: "Jobs was a genius artist, Cook was a successful businessman" Cook himself has said that he never wanted to be the next Jobs.

After each press conference, fruit powder used to complain about the toothpaste-style product improvements brought by Cook. He didn't have Jobs's charm and didn't have his own imagination about the product. But if you look at it from another point of view, in fact, this kind of squeezed toothpaste product improvement can also be called step by step. He has always advocated "willing to do the best, not the earliest", this kind of post-emptive product release rules, so that Apple is a taste of sweetness.

It is not easy to start a business, and it is even more difficult to keep a job. Cook did a really great job. Jobs loved Zen Buddhism, but never set foot in China. Cook, on the contrary, attaches great importance to the Chinese market. This has also allowed Apple to perform well in China in recent years. Not only did he come to China frequently, but he also occasionally participated in Chinese business activities. China is not only a very important market for Apple, but also an important support for Apple's supply chain.

In fact, before the epidemic, Cook planned to move part of the industrial chain out of China. We can also understand this, whether it is because of the international situation or labor costs, Cook certainly does not want to take apple's future into China's hands. At that time, the countries he chose to succeed China were Vietnam, India, Thailand and other Southeast Asian countries. Used to reduce Apple's operational risks.

However, an epidemic has completely disrupted Cook's plans. Out of the water to see the two legs of mud. Who can do it and who can't, at a glance. China's supply chain is more stable under the test of the epidemic. Suddenly, Apple wanted to transfer the production chain and could not get out. Without hesitation, the production responsibility was moved back to China. Objectively, although the relationship between the United States and China is becoming more and more unsatisfactory, the dependence of the Giant Enterprise Apple in the United States on China has further increased. This situation is very interesting. It is estimated that this is something that neither China nor the United States could have imagined. Apple needs the Chinese market, but also inseparable from China, Apple broke through the market value of three trillion yuan today, there is also a credit from China.

Just now we talked about, Apple still occupies the main share of the high-end mobile phone market. This year, our domestic mobile phone high-end market has not come up with any products out of the circle. Next, I will talk about what to do in the future of domestic high-end mobile phones? Apple is indeed a giant beast, but we can't afford to lie flat.

First of all, the biggest difficulty now is the chip problem. At present, our domestic mobile phones are still highly dependent on foreign chips. Better chips don't sell to us either. We can only import chips of relatively average quality. Look at apples, apple chips are only for their own use, and the chips used by others are top-notch. Many consumers spend high prices to buy a high-end domestic mobile phone, and then because of the chip problem, the mobile phone fever and other problems. Everyone will generally feel that this is the reason for the poor quality of domestic mobile phones. Actually, it really isn't. It's that we can't choose the best chip ourselves. Even if we try harder to do the best in various links, this chip is not powerful, and we can't do it.

The second problem that domestic mobile phones are now facing is that the inner volume is too serious. Everyone is similar, resulting in a convergence of quality. Huawei originally wanted to develop its own chips, but was stuck in the neck by the United States. In this way, everyone is like stuck on the highway, blocked in the middle of the road to the high end. Huawei is stuck in the United States, and other brands are not able to develop higher-end mobile phones themselves. That's all blocked. So, who reaps the benefits of the fisherman is today's protagonist, Apple. After a year, domestic mobile phones have not introduced enough products to compete with Apple, so they can only wait for Apple to harvest.

So, how should domestic mobile phones do the high-end market in the future? At present, the common problem of domestic brand mobile phones is that they rely too much on foreign countries. Next, all we have to do is make our own hardware and software. Because of the existence of the United States, in fact, it forces us to only develop independently. We need to polish more high-end boutiques, so that consumers are willing to pay for your high premium. Where do high prices come from? It's from the brand, from the sense of experience, this kind of thing is not just a product. Just like those luxury goods that have swept the world, a leather bag, the cost is very little. Why is it so expensive to sell? Crazy for women all over the world? Because of the premium behind this, what is precipitated is culture, history, and experience.

So, from the screen to the chip, we all need to slowly break through. Especially in the design of high-end chips, we must take the road of independent development. It's really difficult now, but there's no way. There is no chip, no good sense of experience, you do it carefully, consumers still vote with their feet. Now, Apple is indeed a monopoly, and it is difficult for us to compare with others in a short period of time. But the reason why the United States has stuck our necks is because it is jealous of our strength. If we had no threat to the United States, people wouldn't have stuck our necks like that. From this point of view, we don't have to be presumptuous. Let's keep hope, bite the bullet, believe, will always wait for the domestic high-end mobile phone brand, the rise of the day.