In this Internet age, smartphones can be said to be an indispensable digital device for everyone. Even every aspect of our daily lives is tied to a smartphone. Based on this, the smartphone market has always been very hot, and the profit margin is also quite considerable. For example, as the world's most well-known mobile phone giant, Apple is the most profitable technology company in the world.
As of January 14, Apple's market value has reached $2.81 trillion, which can be said to be quite amazing, and there is nothing wrong with describing Apple as "rich and invincible". It is worth mentioning that Apple has been good news recently, let's take a look at it together.
In November 2021, according to a relevant research report on January 14, as of now, Apple has become the sales champion of China's smartphone market for 6 consecutive weeks, leaving domestic mobile phone brands such as vivo, millet, oppo, and Huawei behind.
Pulling the time back to October last year, when Apple with the newly released iPhone 13 series of new machines, monthly sales soared 46% month-on-month, becoming the sales champion of China's smartphone market. Surprisingly, Apple has maintained this advantage until now.
It can be seen that Apple's dominance in China's mobile phone market is still very strong. In other words, in the past, although Apple has always been quite popular in China's mobile phone market, the position of sales champion generally belongs to domestic mobile phone brands such as Huawei, Xiaomi, and Vivo. But now Apple has strongly completed the anti-overtaking, what is the reason behind this?
First of all, the new iPhone 13 series machine is definitely the biggest contributor. As mentioned above, Apple's monthly sales after the release of the iPhone 13 soared by as much as 46% month-on-month, and it is not difficult to see the popularity of the model in the Chinese market. Thanks to its strong performance and lower starting price, the iPhone 13 has set a new record for Apple's sales in our market.
Secondly, after Huawei's weakness, China's high-end smartphone market has no competitors from Apple. As we all know, as a national representative enterprise in China, Huawei can be said to be Apple's biggest competitor before. But now Huawei is affected by the lack of cores, and high-end 5G models cannot be produced at all. In this case, Apple can be said to be "the only one" in China's high-end smart machine market.
Even domestic mobile phone brands such as vivo and millet cannot effectively compete with Apple in the high-end mobile phone market. After Huawei lost its competitiveness, no other domestic mobile phone brand carried the banner of the high-end smartphone market, and the market share was naturally occupied by the strong Apple.
In summary, there are two main reasons why Apple's performance in China's smartphone market is so eye-catching. First, Apple's own new products are indeed very popular with consumers; second, after Huawei was affected by the lack of cores, Apple has become the absolute hegemon in China's high-end smart phone market.
As the "big brother" in the domestic mobile phone brand, if Huawei can successfully solve its own chip supply problem. Judging from Huawei's strength and popularity, it can still regain the position of sales champion from Apple's mobile phone.
Similarly, vivo, millet and other domestic mobile phone brands should also work hard at this time. In addition to basic products, domestic mobile phone brands should also pay attention to the high-end smartphone market. Otherwise, Apple, which lacks competitors, may still be "a monopoly" in China's high-end smart machine market.
What do you think about this? Feel free to leave a comment below to discuss.
This article is originally produced by Shangshi Qitan, without permission, any platform, channel, please do not reprint. Violators will be prosecuted.