If the current industry is the hottest, I believe that many people will invariably say the new energy automobile industry. After all, with the continuous injection of Internet capital and other capital into the field of new energy vehicles, it is impossible to find an industry that is more popular than new energy vehicles. Especially in China, not only has a large amount of capital injection, but some industries are also infiltrating into the field of new energy vehicles for transformation. But then again, domestic new energy vehicle companies are still dominated by the domestic market and are not as popular as Tesla.
However, there is a Chinese car company that has achieved the point of "raising its eyebrows and exhaling". Not only did it win the eleventh new energy vehicle production qualification, but the models it produced were certified and exported to Europe through the EU E-Mark and other standards, and the first batch of more than 1,000 vehicles were sold. In 2017, the sales volume of new energy vehicles won the sixth place in the world, and this car company is Zhidou. However, the good times did not last long, and Zhidou Brilliant did not exceed 2 years before he ended his car career at auction.
Starting out with the production of molds, plastic parts, motors and controllers The cars produced survive overseas
Zhidou Automobile, which is currently known, may also have the aura of Geely Automobile and a number of A-share listed companies. However, the early Zhidou Automobile was just a private enterprise that started by producing molds and plastic parts, motors and controllers, and the main founder was Bowen Guang. It is said that it can enter the new energy automobile industry mainly because of the transformation, and then it is to get rid of the chemical industry that is seriously polluted.
Subsequently, we began to continuously explore and develop all aspects of new energy vehicles, and finally manufactured the first Zhidou product in 2013. However, because there was no production qualification in the early stage, zhidou could only be exported overseas even if it was produced, and most of them were initially sold to Italy. But also in 2013, Zhidou electric vehicles obtained the certification of standards such as E-Mark issued by the European Union, thus opening the door of Zhidou.
Subsequently, Zhidou began to export to European countries, and the first batch of vehicles exported alone was as many as 1,000. Now it seems that although the export volume is not much, in 2013, it can be recognized by the Eu and exported to the EU, which is the dream of many traditional fuel vehicle companies. Then Zhidou began a wonderful performance in the domestic market, and it was out of control.
When the false coat of foreign high-end manufacturing was ruthlessly exposed by domestic production, not only the young people at home began to support domestic production, but even many foreigners began to choose lower prices and better quality Chinese manufacturing. Take the Chaoduoduo app that attracted the attention of major venture capital giants some time ago, after the epidemic, more and more foreigners have begun to trust Chinese manufacturing.
Many foreigners entrust international students to buy less than 200 yuan of AJ, Adi and other tide brands on platforms such as Chaoduoduo, and then ship them to sell abroad at a sky-high price of 30 times, and even international shoe inspectors have sighed: From the moment the machines in the Chinese factory are opened, our advantage is only the design level.
Geely Automobile joined to help a number of A-share listed companies have stood on the platform zhidou products
In 2015, Lanzhou Zhidou and Geely Holdings jointly initiated the establishment of Zhidou Electric Vehicle Co., Ltd., and became a wholly-owned subsidiary of the company. With the help of Geely, Zhidou finally passed the approval of the National Development and Reform Commission and the approval of the Ministry of Industry and Information Technology in 2017, and officially obtained the production qualification of new energy passenger vehicles (the eleventh qualification certificate). Zhidou was not discouraged, and in 2017, it won the second place in the domestic electric passenger car sales list and ranked 6th in the global new energy vehicle sales list.
Due to the government's continuous encouragement and support, the top-down subsidy policy has been introduced, making zhidou, which is priced at only 40,000-60,000 yuan after subsidies, the best choice for many people. In particular, after Geely Automobile joined, Zhidou Automobile sold 25,000 units in 2015, 24,000 units in 2016, and peaked in 2017, selling 43,000 vehicle models. And in the same year, he got a B round of financing, and the valuation was as high as 8 billion yuan.
Not only that, many listed companies have thrown olive branches to ask to join. In particular, Shuanglin Co., Ltd. invested more than 50 million yuan in equity participation or strategic capital increase, etc., from that time, basically optimistic about the prospects and development of Zhidou Automobile in the Chinese market and even foreign markets. In addition to well-known listed companies, many well-known investment groups have also joined Zhidou Automobile.
6 billion yuan cheated to tear open the real disguise, the founder became "Lao Lai"
The tree is a big move, and naturally many things happen at this time. A judgment from the Ninghai County People's Court in Zhejiang Province completely tore open the "secret" of Zhidou electric vehicle sales, thus having the "claim of cheating 6 billion yuan". Of course, it is not out of thin air, after the court victory to find out, since 2015, Lanzhou Zhidou a vehicle order of about 93.41 million yuan, the local government subsidies of 41.24 million yuan. Not only that, Zhidou Company also enjoys state subsidies, with an average of 45,000 yuan per vehicle.
In this way, equivalent to Zhidou Automobile producing a car, the local government and state subsidies exceed 50% of the price of the vehicle, and Zhidou Automobile only needs to bear half the price to produce a car. If a car is calculated according to 60,000 yuan, the 100,000 vehicles sold by Zhidou Automobile before 2017 can get at least 6 billion yuan in subsidies. And the next thing confirmed that Zhidou Automobile was indeed cheating subsidies.
In order to be able to get the corresponding technical indicators and subsidy policies, Zhidou Automobile requires a mileage of 80 kilometers and a maximum speed of 80 kilometers per hour, which has just been able to meet the requirements of D1 and D2. In 2016, the subsidy standard for new energy vehicles was raised from "double 80" to "double 100", and the maximum speed of the newly released Zhidou D2S this year was also raised to 100 kilometers per hour. A large amount of subsidy funds were arbitraged from this destination, but in 2018, the state began to tighten subsidies or reduce subsidies, so as to truly reveal its original face.
Because the subsidy "targeted" the cruising range (electric vehicles under 150 kilometers were officially "replenished"), Zhidou Automobile collapsed in 2018. From more than 40,000 vehicles sold in 2017 to 15,000 in 2018, and then to 2,100 in 2019, the cliff-like rout. Although I once wanted to transform into SUVs and cars, sales were sluggish, subsidies would not be in place for a while and a half, and zero subsidies after 2017, so that Zhidou Automobile fell into a state of paralysis. It verifies the saying: having money is not a panacea, but it is impossible to have no money.
Zhidou, a "car-occupying artifact" that sold 100,000 vehicles in three years, finally went to the end of bankruptcy auction after experiencing production suspension and layoffs. Founder Bowen Guang is also restricted from high consumption, if you give Bowen Guang another chance, you will certainly not play like this, but after all, the past has passed, there is no regret medicine in the world.