Entering 2022, all car companies have begun to announce the year-end results of 2021.
However, I think that this year-end report card for 2021 is quite different from the past. Although it is said that 2021 is a big year for the entire market, at the same time, the challenges in all aspects cannot be ignored. The decline in subsidies, the rise in new energy raw materials, the shortage of chips, and the impact of the epidemic have all made the turning point of this industry more urgent.
Therefore, this year-end report card not only means the sales volume of this year, but also represents its chances of winning the future market.
Judging from the sales list currently released, it is natural to have a few joys and a few sorrows. However, there are also many car companies that have achieved excellent results against the trend, and BMW is one of them.
Recently, BMW officially released this year-end report card. Bmw and MINI delivered a total of 846237 vehicles in 2021, up 8.9% year-over-year. There is no suspense in outperforming the market, because bmw has hit a record high in both domestic and global sales. More importantly, with the announcement of BMW's total domestic sales, it has firmly sat in the first place in the sales volume of the entire high-end car market, and in view of the fierce domestic high-end car competition, the gold content of this achievement is very worth a look.
In detail, in 2021, BMW can be regarded as a full bloom, BMW 3 Series, 5 Series, X3 sales have exceeded 150,000 vehicles, the average monthly sales of more than 10,000 vehicles. This is actually an excellent enough achievement, because with higher positioning and higher prices, it can reach the top of the sales list, which is enough to explain its market heat.
In the high-end formation, the BMW X5 also exceeded 50,000 vehicles, and the BMW X7 exceeded 10,000 vehicles. You know, the average transaction price of both is more than 700,000 and 1 million. This achievement is eye-catching enough for the entire luxury car market.
In addition, M brand sales increased by 38.9% year-on-year; MINI delivered 30,546 units in the whole year, an increase of 5.2% year-on-year; even bmw motorcycles, there was a year-on-year increase of 21.4%.
It can be said that whether it is a BMW brand, an M brand, a MINI brand, or a car, an SUV, it can maintain a high level of sales base, and this is undoubtedly the key to BMW's annual sales growth against the trend. In contrast, it is indeed more comprehensive than other luxury brands.
However, I think that if BMW can improve the strength and cost performance of the entry-level model, then the overall sales will undoubtedly have greater potential.
Of course, to achieve growth against the trend, it is naturally inseparable from BMW's strength in the new energy sector. As mentioned at the beginning of the article, the automobile market is standing at a turning point, and electrification, intelligence, and youth have become unstoppable outlets. Just as the new forces, cross-border car manufacturing and other high-end new power models have made rapid progress, BMW naturally will not miss this big cake.
In 2021, it is not only the first year of BMW's fuel vehicles, but also the first year of BMW's electric products. Until now, BMW's new energy vehicles on sale have been iX3, 5 series PHEV, X1 PHEV, iX, X5 PHEV and so on. From the perspective of sales, BMW's new energy sales exceeded 48,000 units in 2021, an increase of 69.9% year-on-year. Among them, the BMW iX3 performed quite eye-catchingly, with the first full annual sales of more than 21,000 vehicles.
In fact, BMW has always been more sensitive to new energy than other luxury brands, and has launched models such as i3 and i8 as early as a few years ago. Therefore, these will be an advantage of BMW's impact on new energy, and it is reported that from 2014 to now, BMW has delivered 140,000 new energy vehicles in China.
According to BMW, the electrification process will continue. It will continue to launch 7 new energy products in 2022, including 5 pure electric models and 2 plug-in hybrid models. At that time, the market performance of BMW New Energy will undoubtedly be more worth looking forward to.
"Blue sky and white cloud dream", I believe it will be the first element of many young people's love for bmw brand. But I have to say that in today's market situation, to go out of the circle, obviously only feelings are not enough. So BMW can achieve hot sales, I think it is far more than just feelings. It's BMW's many layouts.
This is easy to see, on the one hand, BMW continues to accelerate the promotion of new products, such as the 3 Series and other models have a very high degree of heat; on the other hand, it is derived from the boldness of the new energy sector. Therefore, all kinds of things have laid the market position of BMW today, as well as sales results.