Recently, the Association of Passenger Vehicles released the domestic passenger car sales data for December, and there is a very crazy car company in this data, that is, Tesla. While other car companies are still reducing prices to increase sales, Tesla ushered in a wave of price increases before the end of the year, and some of the hot-selling models generally increased prices by about 10,000 yuan. Do you think that his sales will decrease by increasing the price? On the contrary, Tesla in December achieved double growth in the SUV and sedan fields.
In december's sales data, Tesla's model 3 and model Y achieved sales of 30,102 units and 40,500 units respectively, ranking fifth and second in the sales list of cars and SUVs, respectively, in the field of new energy vehicles, single-month sales are second only to BYD, but in the pure electric market, Tesla can be described as unique in China, almost invincible existence, which can't help but make people sigh, Tesla's products are really so good?
In fact, as far as Tesla's products are concerned, whether it is food control or workmanship, it is not absolutely perfect, but its design and innovation are definitely among the best. Just like the Apple mobile phone of that year, once it was listed, it surprised the entire market. Tesla is the same, innovative control mode and more aggressive assisted driving, coupled with the perfect control of the details of the car, Tesla absolutely nothing in terms of product power, but in terms of quality control and workmanship, it is actually not much different from domestic cars.
In addition, Tesla in the control of the price can be described as the Chinese people to hold very well, just listed products will generally set a relatively high price, and so that people gradually have a reciprocal value impression of this product, and then push a cheaper low-end configuration to hit the market, in the subconscious of many people, the value of Tesla's product should be the high price when it was just listed, the result is now suddenly a special edition, then people will definitely rush to rush to "pick up the cheap", and so after this wave of climax has passed, Tesla will release a wave of news of upcoming price increases to stimulate consumers to buy before the price increases. It can be said that Tesla's marketing model will take the shortcomings of the Chinese people to follow the trend and love to take advantage of the shortcomings.
Finally, let's talk about the problem of subsidies, recently with the 30% decline in new energy vehicle subsidies in 2022, many new energy vehicle companies have begun a wave of price increases, and many car companies are helpless for this price increase, after all, car companies without profits are not good car companies. But Tesla is definitely not against the subsidy decline and the price increase, in fact, in Tesla's sales system, its profits are absolutely not needed subsidies to fill. At present, the gross profit margin of Tesla's new energy vehicles is close to 30%, which has perfectly surpassed the profit margins of Toyota and Volkswagen, and even many international first-line car companies. This is enough to prove that Tesla is definitely not bad for that little subsidy money. So even in the case of the cancellation of new energy vehicle subsidies in 2023, Tesla can still get huge profits if it maintains its original price sales.
At present, Tesla's development is mainly divided into two sections, one is a new energy vehicle, the other is his StarChain plan, I have to say that Tesla's strength in innovation and technological development is obvious to all, so the future Tesla will inevitably integrate the car and Starchain, and then promote a more perfect automatic driving program. Although many technology companies have begun to enter the field of new energy vehicles, and the banner is intelligent driving, at present, many car companies are still referring to Tesla's first intelligent driving solutions in upgrading and optimization, in the future intelligent driving program, Tesla is likely to continue to innovate to create a new model. This will form a potential monopoly like Tesla's intelligent driving solutions that lead the world. So while others are still struggling with subsidies, Tesla's crazy expansion has just begun.
As far as the current Tesla model is concerned, it is indeed better than many domestic new energy vehicles in terms of innovation and technology, but the domestic new energy vehicle companies have not stopped their steps, and the new energy car companies led by BYD Weilai Ideal are trying to create more high-end new energy vehicles to meet the needs of consumers, they may not be perfect, but please do not ignore their efforts. Well, today's content is here, like the old iron remember to like the attention Oh. (The pictures in the text originate from the Internet, if there is infringement contact, delete)