For this shift, PUBG recently became a free-to-play game, and its developers say that turning PUBG into a free-to-play game has nothing to do with the success of games like Call of Duty: Warzone, Fortnite, and Apex Heroes.

After PUBG turned free-to-play, GameRs Radar interviewed Game Creative Director Dave Curd, who said that now is the best time to open up the experience to a wider audience.
Dave Curd said: "We decided to make PUBG a free-to-play game because we felt it was time. Our game has 8 maps, a sticky community, and our deep mechanics, so this is our next step and a great way to introduce our game world to more players. I know there are a lot of people who are interested in PUBG but haven't played it for a variety of reasons – now is the perfect time to start. ”
When GamesRadar asked if PUBG Free had anything to do with the success of other free battle royale games (e.g., Call of Duty: Warzoney, Fortnite, Apex Heroes), Dave Curd replied, "It's definitely not a response to the other games you mentioned, they're all great games that focus on their own unique strengths, just like we did." We develop our own games independently and look forward to future developments. ”
Dave Curd also said that cutting PUBG's $30 price will also lead to new development opportunities. "We can invite more people to the party, which means we're going to see developments that weren't there before the paid model," he explains. In terms of development and development, we will continue to do what we have been doing: innovate, create new experiences, and develop the world of PUBG. ”