At the beginning of 2022, the two keywords of "eternity" and "change" gradually surfaced. "Eternity" lies in the fact that it continues the past of 2021, we continue to fight against the new crown pneumonia virus, and countless medical staff in the land under our feet create touching and miracles day after day; "change" is much more low-key, but it lays and outlines a new look of the world.
As we feel, in 2022, traditional sectors across industries are facing a huge shock and reshuffle, including e-commerce, logistics, automotive, energy and habitat.
In the field of human settlements, the afterglow of 2021 is still ringing in the ears. This year, smart construction has been further applied, including smart engineering, BIM applications, on-site intelligent applications, prefabricated costs, etc. have made great progress, building houses on assembly lines is no longer imaginary, coupled with the global carbon emission trading trend on the promotion of green buildings, we can feel that people's yearning for a healthy and beautiful living environment is eternal.
Territory World Financial Center.
Explore the "spiritual territory" of a beautiful living environment
Following the footsteps of Territory Group in 2021, we have been able to explore the mystery of the birth and continuation of a healthy and beautiful living environment.
First of all, it is not in the fantasy, nor in the booing, it contains the "beauty" of a down-to-earth and calm human settlement. Secondly, this beauty is like a "spiritual territory" built by each of us during our growth, not necessarily how gorgeous, but it can really nourish the depths of our hearts.
On October 27, 2021, the territory brand reader "Ling Wu" was officially launched, and its purpose of birth is to find a cohesive coordinate for the territory through the three aspects of "idealism, literary and artistic creation, and the belief of strivers", from the temperature of the text, the responsibility of the enterprise to the height of urban culture, and constantly explore more possibilities to depict the common "spiritual territory" of people.
The world is vast, and choosing where to land is also a top priority. On September 23, 2021, the "2021 China Real Estate Industry Value Evaluation Summit" was held under the guidance of the China Real Estate Association and hosted by the China Real Estate Evaluation Center of Shanghai E-House Real Estate Research Institute. With its comprehensive strength and brand value, Territory Group won the honor of "2021 China Real Estate Development Enterprise Brand Value Southwest First".
The southwest region is one of the regions with the greatest potential for China's future economic development, its unique regional characteristics and cultural environment are rich and diverse, and the unique scenic spots in China, Xishuangbanna, Jiuzhaigou and Huangguoshu Waterfall, are gathered here, and throughout the world, the uniqueness of its living environment is difficult to be replaced. The territorial group was born here.
Advance neighborhood culture and upgrade urban habitat standards
In October 2021, The Territory Group launched the top residential product line of the territory for the first time. Behind the residential product line, there is the construction of the neighborhood culture of Lan, Guan and Luzi.
Lan, taken from the "Orchid Pavilion Collection Sequence", refers to the creation of a neighborhood culture characterized by "Lanting Collection, Oriental Elegant Fun". Taiwan, looking at the four directions and high is for the "platform", the realm is like a platform, so it is named Lantai to build an elegant life in the contemporary East.
Guan, taken from Su Dongpo's "everything is observed", refers to the commitment to creating a neighborhood culture characterized by "accompanied by mountains and rivers, looking at the past and understanding the present", guan, is the embodiment of the wisdom of life and the philosophy of life, and strives to present thoughtful architectural works.
It is a selfless gift of nature and the inheritance of the family style of famous and prestigious families, representing the neighborhood culture characterized by "Dun ethnic speech and harmony in the neighborhood". The wind is fresh under the tree, and it is natural and comfortable, which is the unique realm of the products of the territory.
With the passage of time, the product brands and service brands of Territory Group are constantly upgrading.
On November 15, 2021, Territory Group applied modern intelligent technology products to living spaces, which not only catered to the current trend of "smart city", but also upgraded to create a "he + smart health community", starting from the five dimensions of healthy passage, comprehensive protection, perfect service, huixin management, and whole house intelligence, to create green technology residences, explore the harmonious and symbiotic relationship between people, buildings and nature, build a smart interconnected green health community, upgrade the new standard of urban habitat, and enjoy a better life.
In addition, the territory group is also constantly enriching the connotation of neighborhood culture. On November 26, 2021, Territory built a customer service value system of Territory Hui - Zephyr Community with urban products as the carrier. With the ingenious quality of Hezhu Led, the intimate service of Heyue Light, and the poetic companionship of neighbor Leisure, Zephyr Community realizes the reconstruction of community life and makes urban life better. leisure, meaning leisure, symbolizes the colorful community culture and activities in the territory, adding more interest to the owner's life and reshaping the neighborhood culture.
With years of focus and deep cultivation, the product strength and service quality of The Territory Group are constantly upgrading. The picture shows the site of the delivery activity of a project of the group.
Deeply cultivate public welfare undertakings and actively practice social responsibility
The construction of a healthy and beautiful living environment is not achieved overnight, it needs perseverance, and it needs a "leader". Territory groups are one of them. In recent years, Territory Group has poured a lot of energy into public welfare undertakings and is still increasing.
On March 23, 2021, adhering to the brand concept of a better healthy life, Territory Group launched the first stop of the "Nature Protection Station" while advancing its product strength, and jointly launched the deep-ploughing Southern Sichuan Region - China Giant Panda Conservation and Research Center, Ya'an Bifengxia Base, to open the public welfare action of caring for giant pandas in natural protection, so that everyone can walk into the world of cute and cute friends, understand the behavior language and table composition of giant pandas, make a "panda meal" for them, and plant a loving bamboo forest.
In May 2021, Territory Group, together with the Qingyang District Disabled Persons' Federation, Xinye Public Welfare Service Center for the Disabled, and Colorful Dream Public Welfare Studio, jointly held a large-scale public welfare painting exhibition of "Caring for the Children of the Stars", and all the exhibited works on the scene were provided by autistic children, so as to reveal the true feelings of the world in the painting.
In the same month, Territory Group and the Sichuan Alumni Association of Cheung Kong Graduate School of Business jointly donated funds to open the "Yangtze River Sichuan Alumni Association Xichang Mulan Class" to support 60 girls from the deep poverty areas of liangshan Yi in Sichuan Province, and raise funds for them to study, life, accommodation, clothing, physical examination and other charity funds, so that girls in poor mountainous areas can also have schooling.
The "Yangtze River Sichuan Alumni Association Xichang Mulan Class" sponsored a number of girls from poor areas.
In addition to the perennial deep cultivation of public welfare undertakings, as an employer brand, the love performance of Territory Group for its employees can also be remarkable. On December 29, 2020, the "Co-creation Organizational Strength - 2020 China Real Estate Industry Organization management summit" jointly organized by Yihan Think Tank and Keyan Think Tank was held in Shanghai, and Territory Group won the title of "2020 China's Best Employer enterprise in real estate" with the concept of "Hai Na Bai Chuan, Knowing People and Making Good Use".
Beijing News Editor Yang Juanjuan Proofreader Wei Zhuo
Image courtesy of the enterprise