The two-year epidemic has affected the lives of many industries, businesses, families and individuals. Responsible enterprises will stand up, take the initiative, and take a series of measures at the first time, so that users, dealer partners, and enterprise employees across the country can fully feel the care and protection of brand temperature. There are many such responsible companies, such as SAIC-GM.
In 2020, under the test of the epidemic, the resumption of work became a new challenge in Wuhan at that time, and SAIC-GM Wuhan Branch was one of the first enterprises in Wuhan to resume work and production. SAIC-GM actively solved the problem of employees returning to work for the first time, and helped employees from all over the world to return to Work in an orderly and safe manner. For supplier partners, SAIC-GM has issued a "1 belt 200" support policy to help more than 200 suppliers carry out epidemic prevention and control, and dispatched a large number of experts and employees to support suppliers to resume production.
Also in 2020, the day after Wuhan was "unsealed", 216 SUV models produced by SAIC-GM Wuhan Branch departed from Wuhan Dahualing Railway Station to Uzbekistan, beginning the journey of "China's Intelligent Manufacturing" expedition to the "Belt and Road".
The above has recently been presented through film interpretation. In the newly released film "Embracing You Through the Cold Winter", actor Wang Xiao played Ma Jie, an employee of the Buick Yinglang production line of SAIC-GM Wuhan Branch.
The film reproduces the firm belief and solid action of many Wuhan enterprises represented by the Wuhan branch of The above-mentioned Automobile-GM Motor, resisting heavy pressures and facing difficulties and actively resuming work and production. It is worth mentioning that some scenes in the movie were filmed in the real SAIC-GM Wuhan Branch.
Without the film' interpretation, most of the media people who follow up on the auto industry's reports would not have known about these things. Different from the hustle and bustle of the Internet and IT, the automotive industry is pragmatic and reliable, and it will be done when it is said, but it will not necessarily be said when it is done.
In fact, represented by the above Auto-GM, many car companies take the initiative, take the initiative to change, and continue to innovate. While doing a good job in the work at hand, we will undertake corporate social responsibility upwards, urgently respond to the needs of users downwards, fully ensure that the operation of the automotive industry is not affected, and interpret the "brand temperature" with practical actions.
Previously, "temperature" was often used to describe people who "put love in their hearts and put it into action." Now, "temperature" is also often used for responsible businesses. Since entering China in 1997, SAIC-GM has always adhered to the original intention of car manufacturing, and defined product standards in different periods with innovative iterations in the dimensions of design, comfort, safety and technology. From the Buick New Century to the current Buick GL8, Buick Oncover PLUS, the new Veyron Pro, SAIC-GM is also using products and services to interpret their unique views on temperature and responsibility step by step.
2022 has begun, whether it is China or the world, auto companies are carrying out brand empowerment, brand renewal and brand upgrading, how to do it? There are many ways, but in the final analysis, it still requires "responsibility and temperature" and "courage and dedication". The only companies that can withstand the impact of the big waves are those that do things solidly and have temperature.
The reason is still those truths, the key is to come up with a "dead" posture and stick to it all the way. It's a difficult but correct thing to do, and it's not easy to do. Not only a forward-looking layout, but also an unwavering commitment. All along, SAIC-GM has led the market development of intelligent driver assistance technology with synchronous global technology, not only leading technology, wide range of popularization and deep penetration, but also actively building a mobile ecology, resonating with consumer values, and shaping a responsible and warm corporate image.
Careful people will find that SAIC-GM Buick changed its brand proposition from "Zhixing Thousand Miles" to "Zhixing Qianli" based on its insights into the four modernizations of automobiles and the insights of users' needs. "Wisdom" is technology, but also young. The seemingly simple change of "one word" contains the evolution direction of SAIC-GM's "brand temperature".
For SAIC-GM, the rapid development of the past 20 years, the rising reputation and reputation of users, have fully confirmed the accuracy of the "responsible, innovative and enterprising" brand temperature. It is also this brand temperature that allows SAIC-GM to continue to move forward steadily in the next uncertain market environment.
Text/Guangzhou Daily, New Flower City Reporter: Zhou Weili
Photo/ Guangzhou Daily, Xinhuacheng Reporter: Zhou Weili
Guangzhou Daily New Flower City Editor: Mai Xiaoying