Through the cold winter of the epidemic, SAIC-GM Buick accelerated forward

New Year's Day 2022 is approaching, and the "War Epidemic" theme movie "Embracing You Through The Cold Winter" will be released on December 31, 2021. This film truly recreates the story of the "war epidemic" of SAIC-GM Wuhan Branch in the winter and spring of 2020. From the perspective of a Buick Yinglang production line worker, the film records the indomitability of SAIC-GM people in the darkest hour and the rise of spring after the blossoming of spring. In addition to the movie, the SAIC-GM Buick brand has still shown indomitable tenacity and continuous forward vision under the impact of the epidemic in the past two years, and buick is ready for spring when the "last cold winter" is about to pass.

Looking back, it has always been a sad place

At the beginning of 2020, the serious epidemic once caused sachine-GM Wuhan Branch to completely shut down. However, all the company's employees are not confined to the predicament, but are united in their will and dare to be bold, and many employees rush to the front line of the fight against the epidemic without hesitation. During the most severe period of the epidemic, some employees took the initiative to sign up for the construction of leishenshan fang cabin hospital facilities for the first time, regardless of personal safety; some employees lived in the production line and became the "guardian spirit" of production equipment; and some employees were willing to be "retrogrades" and rushed to Wuhan from SAIC-GM's Shanghai and Yantai bases to jointly guard the Wuhan factory.

The upcoming movie "Embracing You Through winter", which will be released on December 31, reproduces such an experience.

Saic-GM Wuhan Branch, the frontline of the "epidemic", is also the vanguard of "resuming work and production". As one of the first batch of enterprises in Wuhan to start resuming work, SAIC-GM Wuhan Branch has overcome many difficulties, not only actively solving the problem of employees returning to work and helping employees from all over the world to return to Work in an orderly and safe manner, but also helping more than 200 suppliers to carry out epidemic prevention and control through "1 belt and 200", and dispatching a large number of experts and employees to support the resumption of production of suppliers.

On April 9, 2020, the day after the "unsealing" of Wuhan, 216 new cars produced by SAIC-GM Wuhan Branch were shipped overseas from Wuhan, which once again confirmed SAIC-GM's tenacious fighting spirit and fighting spirit.

The mountain is shining obliquely

In "Embracing You Through the Cold Winter", Ma Jie, played by actor Wang Xiao, is an employee of Buick's Yinglang production line. Just as the active response of employees represented by Ma Jie in the epidemic reflects the firm pace of SAIC-GM Wuhan Branch's tenacious "epidemic" and active resumption of work and production, the Buick brand is also the epitome of the unswerving and contrarian growth of China's automotive industry under the impact of the epidemic.

Under the superposition of the global epidemic and chip shortage, the domestic passenger car market in the second half of this year is sluggish. According to the data of the Association of Passenger Vehicles, passenger car sales have been in a downward channel since June, and it is expected that December will also end with a year-on-year decrease. However, even in such a negative environment, the SAIC-GM Buick brand can continue to achieve greater results.

From January to November this year, the cumulative delivery of the Buick brand star model GL8 exceeded 140,000 units, an increase of 9% year-on-year, and the terminal market was still in short supply, breaking through 150,000 units throughout the year. It should be pointed out that in the sales volume of the whole series, GL8 Aivia and GL8 ES Luzun accounted for nearly 60% of sales, indicating that the product structure and sales quality continued to improve.

After 22 years of development and five generations of product evolution, today's Buick GL8 has developed from a single model to a GL8 MPV family with 3 product series of GL8 Evia, GL8 ES Luzun and GL8 land business class, 16 models, and breakthrough launched four/six/seven seat three-seat layout, as well as a more humanistic care, humanized experience of the welfare version of the model, to meet the needs of users diversified and quality caring. At the same time, in the domestic level of more than 300,000 large and medium-sized luxury MPV, GL8 sales accounted for nearly 43%, ranking first in the market segment; in the joint venture brand MPV models, GL8 accounted for up to 53%. The Myth of the Buick GL8 "One Car Defines One Market" continues.

While GL8 continues to win the favor of consumers, the product quality of the Buick brand has also been more and more recognized.

In September this year, J.D. Power announced the results of the 2021 China New Car Quality Study (IQS), and the Buick GL8, Buick Encore Banner and Buick Oncora GX won the first place in the large MPV, large SUV and compact SUV segments respectively, fully demonstrating its excellent product quality and strength.

In October, the China Association for Quality released the results of the 2021 China Automotive Product Satisfaction Survey, and five models, GL8, Encore Banner, Uncorvel, Regal and Yinglang, ranked first in each market segment.

Why not groan and hurry

In the face of achievements, the Buick brand has never stopped its own pace. In the face of the challenge of the "new four modernizations" of automobiles, the Buick brand has accelerated its progress in the fields of electrification and intelligence.

In 2020, Buick released eConnect 3.0 interconnection technology and launched a large-scale OTA cloud upgrade service for the first time. Based on SAIC-GM's flexible ioV architecture and industry-leading scale advantages, Buick brand models have fully completed the layout of the vehicle-to-cloud system to achieve 100% cloud interconnection. In November this year, Buick launched a new round of eConnect smart interconnection technology OTA remote upgrade, benefiting 14 models and more than 600,000 vehicles.

In the next 5 years, the Buick brand will accelerate the popularization of a new generation of assisted driving systems; the V2X intelligent transportation technology already installed on the GL8 Aivia model will be adopted by more models; in the future, Buick will accelerate the popularization of eCruise intelligent driving assistance technology and will introduce the Super Cruise super assisted driving system to continue to create a trustworthy intelligent travel experience for users.

In the field of new energy vehicles, in 2020, Buick launched the plug-in hybrid micro blue 6 and pure electric micro blue 7, the current Buick new energy family has achieved complete coverage of the full hybrid, PHEV plug-in hybrid and pure electric and other technical routes; according to Buick's tailor-made future development strategy for the Chinese market and the brand's "14th Five-Year Plan", Buick will introduce the cornerstone of GM's full electrification - the new Ultraum platform, relying on its global leading technology and "smarter, safer, more performance" features to create a more competitive high-quality electric vehicle model for the Chinese market.

This is the second winter in the shadow of the epidemic, and people are expecting that it will be the "last cold winter". Like each of us, SAIC-GM Buick, which has been self-reliant under the test of the epidemic, will continue to accelerate after the cold winter has passed.