Just into 2022, Hyundai Kia released its achievements in 2021, Hyundai Kia global car sales in 2021 as high as 6.668 million units, of which Hyundai car sales reached 3890981, an increase of 3.9% year-on-year, Kia global car sales of 2777056, an increase of 6.5% year-on-year, Hyundai Kia's total global car sales rank rose to third place, and now Korean cars are also known as "one of the three giants of global automobiles". Korean cars are playing well in the world, but in China, they have failed, Hyundai Motor will sell less than 400,000 in China in 2021, and Kia will not sell enough in China in 2021. Is it really the quality of the Chinese version of the Korean car is too poor, or the Chinese people do not know the goods?
The quality of Korean cars
Many people say that Korean cars like to play with double standards, Chinese production of Korean cars and the global version of the Korean car, its quality is very different, Korean cars in order to reduce the cost of vehicles, it has been a relatively large reduction in the number of models produced in China, so everyone says that the safety of Korean cars is poor, the driving sense is "light", and the road conditions are unstable at high speed. Is this really the performance of Korean cars?
It is undeniable that Korean cars do have the mileage of "improving the cost performance of vehicles by reducing the cost of vehicles" in the Chinese automobile market, otherwise, "the ix35 that originally sold 200,000+ is now only sold 130,000", how can this be explained? But reducing the cost of the vehicle is not at the expense of the durability and stability of the vehicle, the Korean car "durability reliable, excellent stability" reputation still exists, hyundai Elantra, Sonata, ix35, Tucson and other models, is still widely praised by many consumers, for example, the taxi industry's Elantra, the mileage is basically 800,000 kilometers +, hyundai ix35 mileage, 8 years to drive 300,000 kilometers is not a minority, hyundai Sonata was also known as "legendary work", everyone said" Buying a Korean car is equivalent to saying goodbye to the repair shop completely", this sentence sounds very uplifting.
In fact, Koreans are very smart, they know that the Chinese auto market is very large (annual sales of 20 million +), based on the Chinese auto market is equivalent to gaining a firm foothold in the world, so Korean cars also attach great importance to the Chinese auto market. In order to fully understand the driving habits of Chinese consumers, Korean cars in 2012 in Yantai, Shandong set up a hyundai motor research and development center, for the domestic car directional development, many people say, this is the beginning of the Reduction of Korean cars, for this, Koreans are difficult to argue, invited countless self-media to the R & D center inside the shooting, publicity, but the effect is not ideal.
Now the Koreans have changed their car development strategy and begun to produce global models in China, requiring domestic models with the quality standards of global models, such as the recently developed Hyundai Elantra, Hyundai Sonata 10, Hyundai Tucson L, which directly introduce foreign models into China, which also makes the Chinese version of Korean cars similar to global models such as the United States and South Korea as high as 95%. In the face of such models, do you dare to say that the quality of Korean cars is poor, and they are "double standards" for the Chinese auto market?
Why don't Chinese consumers like to buy Korean cars?
Many people say that the technology of domestic cars has gradually improved, and the advantages of Korean cars compared to domestic cars are becoming less and less obvious, resulting in everyone being more inclined to buy domestic cars with higher cost performance. But why has the development of domestic cars not impacted Japanese cars and German cars? In view of the performance of Korean cars in the global automotive market, the reputation of Korean cars is no worse than that of Japanese cars and American cars.
Chinese consumers do not buy Korean cars, perhaps because everyone has a deep misunderstanding of Korean cars, after all, the majority of the media have publicized that the driving sense of Korean cars is light and the safety is insufficient, resulting in everyone's attitude towards Korean cars. In this regard, I really hold this view: "Korean cars sell well in the world, but they have failed in China, and the fundamental reason is that the Chinese people do not know the goods"!
Regarding the third-largest sales korean car in the world, I don't know what your views are? Welcome to leave a comment!