When did even Toyota start to "Volkswagen" matryoshka dolls?
With the replacement of the market consumption pattern in recent years, in order to meet the needs of more consumers, GAC Toyota's product matrix has become more and more abundant. No, after the launch of the new compact SUV Fenglanda, it was immediately followed by the launch of the new mid-size SUV Weisa VENZA.
On January 10, GAC Toyota Venza was officially launched, and a total of 6 models of new cars were launched, and the official guidance price was 216,800-30.38 million yuan. Based on the TNGA-K platform, the VENZA is positioned between The Willanda and Highlander, equipped with a 2.0-liter naturally aspirated engine and a 2.5-liter hybrid system, with a slipback shape, and is a medium-sized coupe SUV.
Intriguingly, the arrival of Venza will fill the "vacuum zone" between Veranda and Highlander, shouldering the burden of opening up the "young movement" market. Since then, GAC Toyota has achieved full coverage of the multi-category SUV segment from small SUVs to large SUVs, forming a "matryoshka" SUV product layout similar to Volkswagen.
I have to say that Weisa VENZA is higher than Veranda in product positioning, and it is also more sporty and younger, which can indeed please young consumers at present. However, the positioning of medium-sized coupe SUVs seems to be inconsistent with the "mainstream" of the current medium and large SUVs, so that many netizens, fans, and potential users have issued a "consider it" voice.
So, what is the strength of this new car of the Venza? With these questions, taking advantage of this listing opportunity, we still have a good look at this car, to see if weisa VENZA, can it be a qualified puzzle in GAC Toyota's million sales? Let's take a look.
Not so much a Highlander "little brother" but more like a "sporty" version of Veranda?
From the appearance point of view, Weisa VENZA maintains the same design style as the overseas version of HARRIER, but the front face details are newly designed, and the large-size grille shape makes the visual center of gravity more lower, creating a good sports model. At the same time, the new car will be available in five body colors, including titanium gray silver, opal silver, platinum pearl white, yaodong red, and ink crystal black.
The side of the body is the key, and the gradually rising body waistline with the sliding roof shape creates a visual effect similar to that of a coupe SUV, which is fresher and sportier than the "decent" shapes such as Willanda and Highlander. In terms of body size, the new car has a length, width and height of 4780/1855/1660 mm and a wheelbase of 2690 mm. Compared with Wilanda (4665/1855/1680 mm in length, width and height, 2690 mm in wheelbase), the wheelbase is the same, but longer and lower, which can be said to be the "sporty version" of Wilanda.
The shape of the tail is more rounded, and the popular through-line taillight design is adopted to create a rich sense of layering. The roof spoiler, bilateral double exhaust and wide rear surround also render the visual effect of "movement". Overall, the appearance of this car still inherits Toyota's consistent design style, which is the positioning of a medium-sized coupe SUV.
In terms of interior, the VENZA central control area adopts a traditional symmetrical layout. Some of its models will be equipped with a 12.3-inch full LCD instrument, a 12.3-inch central control large screen, and a HUD head-up display system. In addition, the new car will be equipped with facial recognition, wireless charging, streaming media interior mirrors, ICS intelligent radar auxiliary brakes, and active steering assistance system.
In terms of power, GAC Toyota Venza will be equipped with a 2.0-liter naturally aspirated engine and a 2.5-liter hybrid system, with a maximum power of 126 kW for a 2.0-liter engine, a CVT stepless transmission, and a 2.5-liter engine with a maximum power of 131 kW, equipped with an E-CVT stepless transmission. In addition, the two models will also be equipped with a four-wheel drive system.
On the whole, Toyota Venza is mainly positioned as a young consumer object, such as exterior design, interior layout, and technology configuration, etc., are moving closer to rejuvenation, especially the shape design of the back, which is very pleasing to young consumers. In addition, the power system of the new car still maintains Toyota's hybrid system, especially to meet the needs of consumers for low fuel consumption.
In fact, it is not difficult to speculate that manufacturers have expanded the target consumer to a younger circle, for users, the new car can not only meet their personalized needs for a 5-seat SUV, but also get rid of the "greasy" household attributes brought by traditional SUVs, why not?
The product matrix is becoming more and more abundant, can GAC Toyota hit millions of sales?
Perhaps, some people also ask, what are the advantages of Toyota's launch of weisa VENZA? Moreover, in today's SUV market between 200,000 and 350,000 yuan, there are also many strong opponents, such as Volkswagen Tiguan, Honda Guandao, Buick Encore and other models, the strength can not be underestimated, Weisa VENZA in the end can not be "late first"?
Source: Multiplying Association
According to the statistics of the Association, domestic SUV sales in November 2021 were 841,000 units, up 7% month-on-month and down 12.6% year-on-year; the cumulative sales of domestic SUVs from January to November 2021 were 8.261 million units, up 5% year-on-year. It can be seen that under the influence of environmental factors such as the epidemic and chips, the SUV segment is still prosperous.
For GAC Toyota, as the SUV segment continues to be hot, and the product matrix is more abundant, it can meet the diversified needs of consumers in a more refined way, "attract" more potential consumers, and indeed "reasonable" in the strategic layout of products.
However, today's SUV consumer market has gradually begun to "roll inside", and in addition to facing the pressure of independent car companies, joint venture brands must also face the "invasion" from the new energy market. Judging from the monthly sales list, the SUV sales list changes faster, and it was basically the Iron Haval H6, a joint venture with flowing water. Today, even more, there are BYD Song, Tesla Model Y, Ideal ONE and other models "strong" into the list.
Therefore, for the joint venture brand, the pressure is still not small. Returning to the product, the young, scientific and technological, sports Venza, more in line with the personality of consumers, diverse consumer needs, which is of great benefit to the market consumption supply and demand. However, with the opening of the two-tire and three-child policy, more and more consumers have a strong demand for "space", but medium-sized SUVs and MPV models with greater "space" have become the mainstream of market consumption, which seems to have no advantage for Weisa VENZA, which adopts a slippery back shape.
However, with the heat of the new energy market, consumers are more willing to invest in the direction of consumption to "pure electricity + hybrid" models, which is also a more prominent product advantage for Weisa VENZA equipped with a "dual engine" hybrid system. In addition, Xiaobian learned that GAC Toyota plans to achieve a hybrid model coverage rate of 100% by 2023, when GAC Toyota will fully enter the hybrid era.
It is conceivable that in the future, the heat of supply and demand in the SUV market can be seen. In this case, GAC Toyota really has no reason to ignore the potential of the SUV refinement market. Moreover, the Fenglanda launched with it some time ago is very flavorful, as to whether it can hit millions of sales, it is necessary to see the sales performance in 2022.
Auto Network Review: Rejuvenation is "vitality", but the challenges are also more arduous
In 2022, production and sales will hit millions of vehicles! This is the bold words released by GAC Toyota at the 2021 Guangzhou Auto Show. With the addition of Fenglanda and Wesa, GAC Toyota has achieved full coverage from small SUVs to medium- and large flagship SUVs, and has also laid a good product foundation for its million dream in 2022.
Of course, even with a rich, young product camp, the challenges are daunting. For example, in 2022, the joint venture share ratio will be lifted, can GAC Toyota revitalize it? The wave of new energy will be more fierce, when will GAC Toyota be fully off? After ushering in the "18-year-old" coming-of-age ceremony, how GAC Toyota breaks through and repositions is a crucial point.
In short, "the day is not everywhere, youth is just coming", we believe that IN 2022 GAC Toyota will have more "energy", wait and see!