In the face of a complex and extraordinary 2021 such as lack of cores and epidemics, Chinese automobiles still have a beautiful upward line, and independent brands have been significantly enhanced, showing strong development resilience and endogenous power. In particular, the car market is no longer a joint venture, many independent brand cars have also increased model investment, and geely Xingrui can not lose or even catch up with the joint venture in all aspects, with sales of more than 150,000 vehicles in the 14 months of listing, becoming the first independent breaker in the 150,000-level family car market. Especially in the recent -20°C cold challenge, Xingrui has shown a suppressive leading strength in terms of control, power and other qualities through a head-on duel with Sagitar.
For the first time, the cold challenge of minus 20 degrees Celsius was challenged, and Xingrui suppressed Sagittarius with hard power
It is understood that the "all-round family car MVP battle" between Xingrui and Sagitar was selected in Suihua City, Heilongjiang, around minus 20 °C, and witnessed by dozens of media on the scene, through the braking (AEB), ring racing, and extreme weight three assessments. Among them, in the AEB test, the two vehicles drove at the same speed towards the fixed obstacle of the fake car. Sagitar successfully braked in the 30km/h test, but unfortunately withdrew from the challenge due to contact with the obstacles of the fake car at 40km/h. Xingrui successfully completed the 30km/h-45km/h three-wheel test; at the same time, the Xingrui dashboard also has images and sound warning prompts, automatically opens the double flash, and there is no slippage phenomenon after braking, showing the leading AEB braking and braking performance.
From the perspective of safety configuration, both vehicles are equipped with AEB pre-collision system, but Xingrui is equipped with 1 monocular camera more than Sagittarius, which makes Xingrui more accurate. Secondly, Xingrui is equipped with a combination of through-type double diaphragm vacuum booster and ITT copper-free brake pads, so that Xingrui only needs 34.66m to brake at 100km/h on the normal road, and the braking distance is not to be outdone compared with the supercar.
Following the AEB brake test, the second ring race was selected on the ice surface with a thickness of 45cm and a diameter of 200m, and the two vehicles were grouped through dozens of rounds of challenges, the best lap time of Xingrui was 33.27s, sagittarius was 34.45s, and in terms of average lap speed, Xingrui was far oversized with an advantage of nearly 2 seconds.
In the process of racing, Sagitar frequently appears in the phenomenon of vehicle slippage out of control, understeering and starting idling, etc., and the throttle power output is more lazy, and it is necessary to "fix the direction" from time to time and the throttle brake to combat the phenomenon of loss of control. The Xingrui has benefited from the low-weight chassis design and the DP-EPS steering power system given by the CMA architecture, which makes the vehicle more confident in handling, more accurate in steering, and has both driving comfort and sports driving control, and has stronger grip and better cornering maneuverability under abundant power.
In the final extreme weight handling project, the two vehicles dragged 300 kg to 1000 kg of load increments on the ice and snow road with extremely low grip to carry out a straight-line acceleration test to test the load-bearing capacity and straight-line acceleration ability. After grouped multi-round testing, Sagitar is equipped with a relatively small displacement of 1.4T+7DCT, in the later the load is heavier, the driving process is obviously difficult, the throttle opening is getting bigger and bigger; especially when the load exceeds 1000 pounds, the body of the car during the acceleration process has a serious deviation and slippage phenomenon, and can only be suspended and withdrawn from the challenge for safety.
With a stronger 2.0TD engine and high-strength body double blessing, Xingrui is much calmer than Sagittarius, giving drivers and passengers more security and confidence. With the heavier the load, the speed of Xingrui acceleration does not need to climb high to drive the vehicle forward, and the additional race successfully challenged the 1360 pounds, 1380 pounds and 1400 pound loads, from the driving state of the vehicle can see that there is still the potential to continue to increase the load. But in the end, taking into account the objective conditions such as the thickness and safety of the ice, Xingrui chose to stop and continue to break through the limit after challenging 1400 pounds.
Judging from the results of these three challenges, Xingrui's performance in safety performance, power, control and other aspects has been fully affirmed, which proves the subversive strength of Xingrui's products, and its quality and reliability are not inferior to or even catch up with mainstream joint venture vehicles such as Sagittarius. The emergence of Xingrui not only brings users a better experience of automotive products, but also realizes the product value of comprehensively surpassing the strong joint venture brand.
Dare to do, subvert! After 14 months of listing, it has sold more than 150,000 yuan, and Xingrui has become a Chinese star in the family car market
"Dare to do", in order to every step is a moment of subversion! In addition to the excellent performance of product strength, The subversive strength of Xingrui has been vividly displayed in more than a year on the market. In terms of market performance, Xingrui has maintained a steady trend of more than 10,000 monthly sales since its listing, and has sold more than 10,000 vehicles per month in only 30+ days, rapidly exceeded 100,000 vehicles in 10 months of listing, sold more than 150,000 vehicles in 14 months, and achieved more than 130,000 achievements even in the complex and changeable 2021, creating the "Xingrui Speed" of 150,000 Chinese brand car, and quickly ranked among the popular car cars.
On top of the excellent sales performance, the launch of Xingrui also filled the long-term gap of Chinese brands in the car market of more than 120,000 yuan, and competed head-on with mainstream joint venture cars such as Sagitar, Langyi and Corolla, of which the highest monthly market share exceeded 2.91%, and the terminal sales in October successfully ranked among the top ten in the car list. It is worth mentioning that Xingrui has directly entered the hinterland of "two yi and one pull" and other established family cars with a pricing price of 113,700-152,700 yuan, of which the sales volume of high-end models accounted for 66%, and the average transaction price exceeded 134,000 yuan, much higher than the mainstream joint venture cars such as Xuanyi (121,000 yuan), Langyi (112,000 yuan), Corolla (111,000 yuan), breaking the limitation of the "100,000 yuan ceiling" of the main sales price of The Chinese car, successfully seizing the market share of the joint venture, and standing firm against the joint venture car.
When the joint venture brand continues to sink, Xingrui uses high value as a "moat", breaks the value barrier of the independent car, successfully compresses the living space of the joint venture competitors, enhances the market appeal of the independent brand, and more fully embodies the Chinese star of the "dare to do" era, subverts the order of the joint venture car with technical confidence and high value of products, and brings a new pattern, new value and new benchmark for the family car market.
In addition to the "dare to do" and subversion in products and markets, Xingrui has also made innovative breakthroughs in user interaction experience. Based on the youthful characteristics of 60% of Xingrui users who are 30 years old and below, Xingrui also breaks the traditional automobile concept in car purchase, user, car life and other experiences, subverts the ecological boundaries of user service, and creates a high-value and high-gain experience. For example: considering the user's doubts and wavering psychological state before buying a car, Xingrui has pushed "rent first and then buy", continued to carry out in-depth experiences such as "no more than no try and no sale" and "I want to play ten", providing users with a deeper, more priority, more worry-free test drive and comparison experience; in order to ensure that the car purchase is worry-free, it also creates policies such as 2 years and 7.8% off ultra-high hedging value repurchase for users to reduce user anxiety about car purchase.
In addition, Xingrui has also created quality life interactive experience activities such as CMA Day and Happy Star TALK for users, cross-border joint Samsung Reactor, and created a national car-making co-creation movement, etc., expanding the relationship between users and cars with more diversified, higher quality and more distinctive service ecology, breaking through communication barriers between users and brands, and accumulating a good reputation with deeper emotional connections.
From "no comparison, no test, no sale" to "I want to fight ten", from "2021 China Annual Car" to "C-NCAP Five-Star Safety Collision", from "All People Create Cars" to "CMA DAY", Xingrui has accumulated a solid user reputation and fans with a series of product force in-depth experience interactive activities, and has won industry support and recognition with its subversive strength, becoming a new choice for family cars that can go hand in hand with mainstream joint ventures. Behind every step of subversion of Xingrui, it is a true interpretation of "dare to do, be the Chinese star of the times".
From the outstanding performance of Xingrui in the dimensions of products, markets, users, etc., it is enough to see that the emergence of China Star has broken the traditional independent brand habit of "cost-effective" as the strategy, but truly matched other competitors with "high value". Chinese automobiles need flagship products with the spirit of "dare to do" with keen innovation and bold breakthroughs like China Star, leading Chinese brands to challenge the world's mainstream cars upwards, fighting for "Chinese automobile value", and making Chinese cars bigger and stronger.
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