No one could have imagined that the "second spring" of the micro-pure electric vehicle market would come so quickly and brilliantly.
In the initial barbaric growth stage, with the rising tide of new energy subsidies, a large number of influential micro-electric vehicle models such as BAIC BJEV EC, Zhidou, Zotye E and so on emerged, but under various reasons such as insufficient product strength and conflict of business philosophy, after the subsidy tide receded, they were all beaten back to the original point, and none of them were spared. Only the old scooters who are not from the science class are left, running rampant in the micro-electric market.
However, as the domestic new energy field becomes more and more perfect and mature, traditional car companies have once again reduced the dimension and ended the dynasty of "old man music". With its low price and the reputation and service of large manufacturers, Wuling Hongguang MINIEV quickly stimulated the potential of this market segment and successfully set off a wave of microelectricity.
Among the traditional car companies are Changan Benben E-Star National Edition, SAIC Kelaiwei CLEAR, Jiangqi Sihao E10X, etc., as well as Chery QQ ice cream that has just entered the market recently, but the strength can be compared with Wuling Hongguang MINIEV 55. At that time, the car companies that were not from the class also used all their strength to get the entry ticket to the micro-electric market, Reading Mango, Baizhi Big Bear, Punk Duoduo, Lingbao BOX, etc., although there was a slight lack of brand appeal, but with full of sincere product strength, it also occupied a certain market share.
The current micro-electric vehicle market is very crowded, and this crowding does not bring healthy competition, but blindly follow the trend. We all know that Hongguang MINIEV is very successful, so the latecomers intentionally or unintentionally began to follow the TA mold step by step, and the micro-electric vehicle market has a large wave of homogenization of the serious "box" phenomenon. The more representative is Chery QQ ice cream, whether in terms of price, shape or endurance performance, are strikingly similar, and are jokingly called "copying homework" by netizens.
Those who learn Hongguang MINIEV are born, and those who learn Hongguang MINIEV die. In the case of serious homogenization, consumers often only agree with the first model to eat crabs, and the reason why QQ ice cream can still achieve good market performance under the premise of "like" is inseparable from Chery's strong brand appeal.
But this does not mean that the market can continue to accommodate the third "Hongguang MINIEV", so the same "square box" and slower scenery MINIEV, in order to prove itself among many imitators, you need to come up with its own product characteristics.
From the perspective of product performance, Fengguang MINIEV does want to highlight its own charm through differentiated design, although it is a "square box" design, but it uses a large number of elements in the detail processing. For example, the penetrating black middle mesh connected to the front face headlight group, with the semi-rotating and flat black decoration at the lower grille, tries to show a bit of tough atmosphere. But to tell the truth, this front face design is easy to associate with the face of "Uncle Beard", which makes it impossible for people to look directly.
However, the 45° waistline on the side of the body outlines the black decoration connecting the taillights, which brings a lot of refinement and sportiness to the vehicle, which is rare in the same level of competitors.
And this small and exquisite design can also be seen in the interior, although limited by the cost, the interior design is also based on simplicity and practicality, but in the design of the air outlet of the hollow air conditioner composed of triangles, it can still be seen that the designer's careful thinking. It is reported that the medium and high-end models will be equipped with a 9-inch central control LCD screen, but the position of its LCD screen makes it look too integrated, giving people the feeling of being placed in a hurry in the later stage.
Power from the previous declaration information can be understood that the car will be equipped with a maximum power of 34 horsepower motors, although the mileage has not yet been announced, but the probability should be between 120-170km.
As the first micro-electric vehicle under Dongfeng Xiaokang, the performance of the scenery MINIEV did not bring too many surprises, although in the shape or details have been very hard to get rid of the shadow of "Hongguang MINIEV", but from the final effect, the excessive use of elements makes its simple and refreshing style greatly reduced, and in the interior layout there is no highlight that is different from other competitors.
If the future listing, in the price and configuration of the scenery MINIEV still does not show a different side from the Hongguang MINIEV and QQ ice cream, then TA will be difficult to attract the favor of consumers, although the micro-electric vehicle market is crowded, but not really crowded, as long as it does not follow the trend of homogenization, with a skill, you can cater to the preferences of some consumers, talk beyond a bit exaggerated, but at least can be firmly based on the micro-electric vehicle market.
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