Global smartphone sales continue to decline, and the high-end market has become the choice for manufacturers to break through

For modern people, smart phones have become an indispensable part of life. Previous data showed that nearly 80% of people in the world own smartphones, which also led to the smartphone market near saturation.

Recently, cbn financial reported that in 2017, the global retail sales of smart phones reached a historical peak, the market was close to saturation, and then the retail sales of smart phones continued to decline. According to GfK data, 2020 is the fourth year that global smartphone retail sales have continued to decline, with global smartphone sales of 1.267 billion units, down 7.9% year-on-year. Xu Qi, vice president of realme, believes that the sales volume of the domestic market in 2022 will drop to about 280 million to 290 million units.

Although the overall sales of mobile phones are declining, it is more obvious that the thousand yuan machine has been shown, and the sales of high-end models have been greatly improved, which is why more and more mobile phone manufacturers have begun to charge the high-end machine market.

GfK's data shows that in the first half of 2021, the sales volume and sales proportion of low-end models of thousands of yuan showed a downward trend, while the sales of high-end products above 6,000 yuan increased significantly year-on-year, and the 4,000 yuan gear declined because of the impact of shortages.

Xu Qi believes that the young people of Generation Z grew up in the era of globalization and intelligence, which also stimulated the purchasing power of the high-end market.