The fifth wave of the epidemic in Hong Kong is menacing, and the relevant units have now begun to require restaurants to implement a two-week ban on dine-in after 6 p.m., hoping to help control the epidemic. And this is a huge blow for people engaged in the catering industry, and the business that has slowly improved is going to be in trouble. Many artists in the Hong Kong entertainment industry take the catering industry as a side business, help supplement income, and even many artists' side business income is better than the main business, and now they are restricted from eating at night, which has a great impact on their business, among which TVB's newly baked "Emperor Of Sight" Tan Junyan and "Queen" Lin Xiawei are all invariably miserable.
In particular, Tan Junyan, because the restaurant he runs only does the evening market, is now limited to the evening market, which is no different from the closure. However, under the premise of epidemic prevention, we can only sacrifice the ego. What can be done now is to try to change the way of doing business, which is not only the problem faced by Tan Junyan, but also the problem faced by many artists who run the catering industry.
The epidemic has spread from 2020 so far two years, under the epidemic, the catering industry has been hit the most seriously, in the past two years, in fact, many artists' restaurants have had to close their doors, after all, the most important thing about the restaurant business is the liquidity of the source of customers, if there is no source of customers, it is difficult to support. The so-called survival of the fittest, in the end can stay are able to withstand the wind and waves, but does not mean that the final stay, must be the strongest, because many artists' restaurants can survive, all rely on the artist's own wealth, rich wealth, is equivalent to demolishing the east wall to make up for the west wall, relying on the income in the entertainment industry to support the operation of the restaurant, hoping to survive the difficult period and usher in the opportunity for development.
So when these artists' restaurants are once again asked to ban the dinner market, it is worse for them, the previous losses have not been made up, and now they are facing a new wave of losses, which is not impossible to understand their bitterness. But the objective situation is like this, and under the epidemic, no one can guarantee that such a business risk will not appear, then complaining is meaningless, and can only rack their brains and find ways to increase the turnover during the day, hoping to survive this wave of low tide. Different artists face the policy, have different ways of dealing with it, see how they deal with the crisis.
Huang Zongze's Western restaurant
Huang Zongze, who runs a Western restaurant in Tsim Sha Tsui, has not closed its doors since the outbreak of the epidemic in 2020, still pays employees during the closure period, and only reopens after the epidemic has eased. Huang Zongze insisted on not closing the door, in order to consider the staff, relatively fortunately, the restaurant's business before the outbreak of the epidemic has been good, so it has also made a lot of money, so the balance of income and expenditure can still be balanced within the controllable range.
Now affected by the fifth wave of the epidemic, Huang Zongze's restaurant has been affected again. However, because of his previous experience, Huang Zongze seemed more normal. He admitted that the restaurant has made countermeasures, adjusted the operating hours, opened early, tried to do the morning market business, and launched a breakfast business to attract guests at a preferential price of 38 yuan, and will also launch takeaway offers, hoping to make up for the loss of the evening market.
Chen Hao's coffee shop
Chen Hao is an exception, under the epidemic. While all the entertainers in the restaurant business were complaining about the decline in turnover, only the turnover of the coffee shop he opened was soaring. In the past two years, he has never closed his business, and even opened a branch in the face of adversity, so this time encountering the fifth wave of the epidemic has had little impact on him.
Chen Hao's restaurant is not affected by the epidemic, or it is related to his operation of coffee, because selling coffee does not matter the morning, afternoon and evening market, nor does it matter whether it is dine-in or packaging, so it can ensure the stability of the customer source. When others had to rack their brains to think of countermeasures for not being able to run the evening market, Chen Hao did not even have to consider the preferential policies, and still seemed to be a guest.
Tan Junyan's Western restaurant
The 5th wave of the epidemic in Hong Kong has the greatest impact on Tam Chun Yan (restaurant). It is really unlucky to say that Tan Junyan's Western restaurant has just opened, and it has encountered an epidemic, which is a typical example of having to be upside down without returning. At that time, because of the epidemic, his business plummeted, and then he thought of a way to transform into a pro-people route, Tan Junyan personally went to the store to greet guests, attracting guests to the door, and the source of customers was stable.
Now that the old ailment is not good, new injuries have appeared, the focus is that Tan Junyan's restaurant only does the evening market, so banning the evening market is equivalent to closing the business, which is no different from the closure. At present, Tan Junyan has not thought of any effective countermeasures to face this policy, only to close the business. He said that he took this opportunity to renovate the store, and by the way, he studied the dishes again, hoping to reopen after two weeks, at present, all he can think of, he can do only this, and if he can't open after that, he will face the risk of bankruptcy, so he is the most miserable artist in the catering industry in this wave of epidemics.
Lin Xiawei's kung fu snacks
Lin Xiawei has a number of chain restaurants in Hong Kong, and she has strong financial resources, so no store has closed in the past two years, all relying on her support. Now facing the 5th wave of the epidemic, Lin Xiawei frankly said that she will abide by the system, will not do the evening market, and can only support the business. However, Lin Xiawei is quite optimistic, bluntly saying that its restaurants are not the main night market, so the evening market is banned, and the degree of impact is not so large. Now she only hopes that the ban will be lifted soon, and her store will also launch a takeaway service, hoping to reduce losses.
PS: The pictures are all from the Internet