Honor officially released its first folding mobile phone, at the press conference it emphasized that this folding phone has many innovative technologies, but it is undeniable that the most mature folding mobile phone technology is in the hands of Samsung, and it cannot change the current situation of Samsung dominating the folding mobile phone market.
When the media promoted the glory folding mobile phone magicV, it emphasized that this mobile phone has its own unique technology in terms of appearance design, hinge technology, size screen conversion, ecological experience, etc., but the most critical technology for folding mobile phones is folding OLED panels and folding glass covers.
Samsung and Huawei were the first two mobile phone companies to launch folding phones, using Samsung folding OLED panels and BOE OLED panels respectively. Samsung has insisted on the internal folding technology since the beginning, because this can better protect the screen, Huawei was the beginning of the use of BOE's external folding technology, but finally turned to the internal folding technology last year, which undoubtedly recognizes the right direction of Samsung's development direction for folding mobile phone technology.
In addition to its leading edge in folding OLED panel technology, Samsung has mastered the most advanced foldable glass technology, which is also a key technology for folding mobile phones. In the early days, Samsung and Huawei launched folding mobile phones are plastic cover, but the plastic cover is not durable, easy to bulge, the use experience is not good, Samsung began to use foldable glass from the second generation of mobile phones, which is the only company that has mastered foldable glass technology so far.
So far, Samsung has only supplied foldable OLED panels and foldable glass to OPPO, which means that Samsung and OPPO's folding phones are the best in technology, and the technology is also the most mature, it is reported that Xiaomi's upcoming mix Fold2 will also use Samsung's foldable OLED panels and foldable glass.
Due to Samsung's unique leading edge in folding mobile phone technology, Samsung has also gained recognition in the global market, and in 2020, Samsung will occupy nearly 90% of the market share of the folding mobile phone market, and the remaining about 10% of the market will be shared by Huawei, Xiaomi, Lenovo MOTO and so on.
In 2021, Samsung launched the Galaxy Z fold3 and flip3, of which the flip3 price was as low as 7599 yuan, setting a new record low price in the folding mobile phone market, relying on leading technical advantages and affordable prices, Samsung's two folding phones quickly sold well.
According to DSCC data, Q3 2021 in 2021 under the pull of Samsung's two new folding mobile phones global folding mobile phone sales soared by 480% year-on-year, sales reached 2.6 million units, close to the 2.8 million units in 2020, Samsung occupies 93% of the global folding mobile phone market share, in the Chinese market these two mobile phones also entered the e-commerce hot high-end mobile phone list TOP10.
Samsung folding mobile phone market to achieve a monopoly market position, because it not only has a unique technological leadership, but also actively reduce the price to a level acceptable to consumers, compared with other mobile phone companies in the technical can not be compared with Samsung, and the price is more expensive, it is naturally difficult to compete with Samsung.
In summary, Boming Technology believes that the new folding mobile phone released by Glory is obviously unable to challenge Samsung's hegemonic position in the market without using Samsung folding phone technology. Of course, honor released folding mobile phone is also a must, which helps to enhance the brand reputation of honor mobile phone, representing its ability to design the most leading folding mobile phone on behalf of the current mobile phone industry.