After about three years of accelerated market development, folding screen mobile phones are entering the blowout era. According to the "China Folding Screen Mobile Phone Market Insight Report", by 2025, the market size of folding screen mobile phones in mainland China will reach 13 million units. In the face of the development trend of folding screen mobile phones, mobile phone manufacturers have invested in "heavy troops" to lay out this high-end market. Huawei has always been the undisputed hegemon of the domestic folding screen mobile phone field.
Recently, Huawei officially announced that it will release a new folding screen mobile phone Huawei Mate Xs 2 on April 28. According to the information released by the previous official poster, the Huawei Mate Xs 2 will adopt the folding design aspect and continue to evolve. Today, Huawei released three core selling point posters, which will fully evolve the folding screen form and bring technological innovation that subverts the industry.
The three major laws of evolution make the outer fold design scheme more complete
Although the future market space of folding mobile phones continues to be optimistic, it still faces some pain points. For example, folding screen mobile phones have problems such as easy scratching on the surface, obvious creases, and thick stacking after folding, which require the industry to continue to explore and gradually improve these pain points faced by folding mobile phones through continuous technological upgrading and material improvement. Judging from the three posters shared by Huawei, the Huawei Mate Xs 2 will solve these pain points through the evolution of materials, hinges and screen structure.
In the face of the folding screen mobile phone is more bulky pain points, Huawei Mate Xs 2's "evolution" is the use of ultra-light innovative materials, from the poster screen, it is likely to use bionic technology, the principle of bird weight loss is panned to the folding screen, in order to obtain a lighter and thinner body, so that the user feel is significantly improved, but also more portable.
Folding screen mobile phone, hinge technology is the most critical, but also the most difficult to break through. If hinge technology can't keep up, it is a failed folding screen product. Because, between the opening and closing of the mobile phone, it will lead to the body, and there are countless parts inside that will be affected, especially resulting in screen creases. This is also the reason why some folding screen products have been complained about in the past. So, how will the Huawei Mate Xs 2 break through this time? The answer given by Huawei is "double rotor wing hinge". Through the precision mechanical structure design, the screen opening and closing of huawei Mate Xs 2 will be more relaxed, the crease problem will be better solved, and the bulge phenomenon will be avoided.
Frequent folding is the main factor that flexible screens are more fragile, which will cause the screen life of folding screen mobile phones to be affected. Especially in the fold-out design scheme, the screen faces more wear and tear and bump risks. Huawei Mate Xs 2 brought the industry's first enhanced structural screen this time, which can resist great pressure like dolphin skin, thereby improving the reliability of the screen, which may be the underlying logic of the insistence on the external folding scheme.
Folding screen mobile phone forerunner, Huawei refresh experience and scene value
In the folding screen mobile phone track, Huawei has been running in the forefront. In 2019, Huawei released the first generation of folding screen Mate X, opening a new era of folding screen mobile phones; in 2020, Huawei released Mate Xs, realizing the evolution of folding screen mobile phones from hardware to ecology. In February 2021, Huawei released the third-generation folding flagship Huawei Mate X2, which combines innovative folding screen interaction and rich application ecology to reshape the folding screen mobile phone experience. In December 2021, Huawei brought the Huawei P50 Pocket, a vertical folding screen mobile phone. On April 28, 2022, the fully evolved Huawei Mate Xs 2 will be grandly unveiled.
In the field of folding screen mobile phones, Huawei has not only built a perfect product matrix, but also is far ahead in technology, and is the only mobile phone brand in the world with mature folding screen form schemes of inward folding, external folding and vertical folding screen. In terms of specific market share, IDC data Huawei accounted for 49.3% of the domestic market in 2021, and is the absolute leader in China's folding screen mobile phone market.
While Huawei Mate Xs 2 brings comprehensive technology upgrades, it is expected that there will be a number of unprecedented black technology appearances in the industry. This may be the most important conference for Huawei in the first half of the year, or it will bring new technological development directions to the folding screen industry, and comprehensively refresh the folding experience and scene value in the dimensions of folding screen light, flat, reliability, and folding experience.
Yu Chengdong, managing director of Huawei and CEO of the terminal business, once said: "Innovation is our continuous commitment, and Huawei's research and development and innovation on folding screen mobile phones will not stop." Today, huawei Mate Xs 2 will become the strongest folding solution in the folding screen market with three technological evolutions and experience innovations, further improving the maturity of the folding screen industry and bringing users a better folding screen experience. On April 28, Huawei Mate Xs2 will shine on the scene, let's witness all the surprises in the live broadcast room!