In April this year, with the launch of a number of mobile phone products, all important domestic mobile phone manufacturers have entered the folding screen track, but the folding screen mobile phone has not changed, and the king is still the king.
On April 28, at the launch of Huawei's folding flagship and all-scenario new products, Huawei launched the fifth generation of folding new flagship mobile phones - Huawei Mate Xs 2. The folded shape of the Huawei Mate Xs 2 has attracted a lot of attention, and Yu Chengdong, managing director of Huawei and CEO of the terminal business, called the Mate Xs 2 "ultra-thin, ultra-flat and ultra-reliable". For example, flatness, which is one of the user pain points of folding screen mobile phones, and after the Huawei Mate Xs 2 is unfolded, the screen is flat as a mirror, and there are almost no creases in the visual experience, and the flatness is 70% higher than that of the previous generation of Huawei Mate Xs.
This is a major breakthrough for Huawei's folding screen mobile phones to the fifth generation, and it is also a big step forward for the folding screen mobile phone industry. The Huawei Mate Xs 2, which has a folding design, a new generation of double-rotor eagle wing hinge design, the first creation of the microfiber process, and the first adaptive UI engine, not only brings the technological innovation of folding screen mobile phones again, but the price of 9999 yuan makes the luxury folding screen mobile phone that has been looked up to by consumers go to the civilian price, which also indicates that the folding screen mobile phone market will usher in a great outbreak and accelerate into the era of commonly used machines and main machines.
In fact, in today's mobile phone market, folding screen mobile phones have become a field where mobile phone manufacturers are competing for layout. As a category that relies heavily on technical support, technological innovation is the golden line criterion of the folding screen market. Only brands above the gold line can have the ability to dominate the high-end market. At this time, Huawei Mate Xs 2 not only raised the gold line again, but also lowered the threshold for folding screens to enter, further promoting the popularity of the folding screen market.
Anchor the future: The folding screen track continues to be hot
The folding screen mobile phone market is niche but not deserted. As an attempt to break through the appearance and function limitations of mobile phones, the folding screen meets the needs of users to pursue larger screens, smaller sizes and more functions. At the same time, because of the technical content of the folding screen, to a certain extent, it is also synonymous with high-end advancement, and the traffic that comes with it has attracted countless lights.
In 2019, Huawei took the lead in entering the folding screen market, which is known by many as the first year of the development of China's folding screen mobile phones, and also enlightened the public consumers' cognition of folding screen mobile phones. After all, the folding screen mobile phone technology content is too high, until two years later in 2021, there will be other domestic mobile phone manufacturers to follow, which can also be seen as a year of domestic folding screen mobile phone outbreak. Until this April of this year, all important domestic mobile phone companies have entered the game, and the folding screen mobile phone track has all been in place.
According to the Monthly Tracker of International Data Corporation (IDC) mobile phones, the scale of folding screen products in the Chinese market in 2021 will be about 1.5 million units. According to Qunzhi Consulting, folding screen mobile phones will grow at a compound annual growth rate of 122% from 2019 to 2024.
Holding it in your hand is still a mobile phone, but after unfolding it, it is a large screen after doubling, and such a folding screen mobile phone is not loved by everyone. Therefore, all new and old players of domestic mobile phones have entered this track to actively layout the folding screen, competing to seize the high-end mobile phone market and plot the future territory of the mobile phone market.
Five generations of products: Huawei casts the "golden thread"
Because the technical content of folding screen mobile phones is too high, it has made folding screen mobile phones a symbol of whether a company is high-end. Huawei, which took the lead in leading domestic mobile phone manufacturers into the folding field, is not only "out of place" with one product, but also the development of the folding screen mobile phone category with real technological innovation.
In the three years from 2019 to the present, Huawei has brought five generations of folding screen products, and in 2019, Huawei Mate X used mature folding technology to bring users a perfect folding experience, creating the industry's seamless folding design. At the beginning of 2020, Huawei launched the second generation of folding screen mobile phone Mate Xs, in which zirconium-based liquid metal is applied to key parts of the eagle wing structure, greatly improving the durability of the hinge.
In 2021, after several internal iterations and optimizations, Huawei Mate X2 brought a mature in-folding experience through the industry's unique double-spin water drop hinge at that time, realizing a seamless in-fold folding experience in the industry for the first time and smoothing the inner folding crease to the greatest extent. Unexpectedly, at the end of 2021, less than a year later, Huawei launched the P50 Pocket with longitudinal inversion, and in the P50 Pocket shaft structure, Huawei launched a new generation of teardrop hinges unique to the industry to further improve reliability and durability.
Today, Huawei has become the only mobile phone manufacturer with three folding methods at the same time: inward folding, external folding, and vertical folding. In the field of folding screen mobile phones, Huawei has no limits on the form, because of the diversity of consumer needs, the introduction of different folding methods is to truly meet the needs of consumers. It can be seen that in the development of folding screen mobile phones, every breakthrough and innovation made by Huawei in folding technology has a very important impetus and impact on the folding screen industry.
More importantly, Huawei does not stop at hardware improvement, not simply to make the screen bigger, but also to bring consumers a new application experience of folding screen, parallel vision, smart multi-window and other functions, as well as the first adaptive UI engine, can deeply optimize the adaptation of commonly used APP in the large screen, thereby improving the efficiency of information interaction.
For example, through the smart split screen function, Huawei Mate Xs 2 has multi-task interaction capabilities, which can achieve collaborative interaction between different applications, realize parallel operation of two applications, chat while editing emails, shop while watching movies, and take notes when reading. Close the mobile phone, this is a basic communication device, open the big screen, this is a small tablet computer that you carry around, which should also be the future appearance of the folding screen mobile phone.
In Huawei's folding screen mobile phone world, the large screen not only means a large field of vision, but also means the continuous optimization and improvement of the experience, completing the transformation of the information exchange efficiency of the large screen in mobile phone products.
According to IDC's monthly mobile phone tracking report in January this year, the scale of folding screen products in the Chinese market in 2021 will be about 1.5 million units, of which Huawei's folding screen mobile phone share is 49.3%, far exceeding its peers. At the same time, IDC also expects that with the centralized release of new products from many head manufacturers, the market heat of folding screen products has once again been pushed to a peak. On this increasingly hot folding screen mobile phone track, Huawei has cast a "golden line".
Above the gold line: the overall strength of the Mate Xs 2 is out of the circle again
In the improvement of software and hardware technology strength, Huawei has not slackened. The fifth-generation Huawei Mate Xs 2's thinner and lighter folding form is also another technological innovation and progress of Huawei in the field of folding screens.
It is undeniable that the folding design of the folding screen is more difficult, because the folding method of the folding can not only reduce a folding machine screen, but also present the ideal folding form, making the fuselage lighter and more elegant. The folded design is futuristic, but more technically challenging. This time, Huawei Mate Xs 2 adopts the industry's first double rotor wing hinge design, thus achieving an ultra-flat folding screen state.
From the on-site display, it can be seen that after the Huawei Mate Xs 2 is closed, the hinge and the screen fit more closely, the center of the circle is coaxial, the integration is retracted, and there is no difference, and after the expansion, the screen is flat as a mirror. In fact, there is no real technical strength, really dare not play the extra fold.
Folding screen mobile phones can easily become a "brick", which requires material innovation from manufacturers. The back cover of Huawei Mate Xs 2 uses ultra-light glass fiber commonly used in the aviation field, the screen support structure uses aerospace-grade titanium alloy, and the hinge also uses Huawei's self-developed ultra-light and super-strong steel. Based on ultra-light innovative materials, Huawei Mate Xs 2 weighs only 255g, and the thickness of the thinnest part of the unfolding state is only 5.4mm, which is indeed "ultra-light and thin" as Yu Chengdong said.
There are many hard-core innovations in Huawei Mate Xs 2, such as the use of the industry's first body microfiber process, which brings more fine texture effects, not only delicate and skin-friendly, not easy to stain fingerprints, but also in the appearance of the metal frame and leather grain matching, increase the visual experience of youth, so that young people who like the face value can also fall in love with the folding screen.
Another example is huawei Mate Xs 2's innovative mirror smart shooting function, which allows the subject to preview the portrait screen. After folding the phone, click the "button" to open the mirror intelligent shooting, the main screen and the secondary screen simultaneously display the viewfinder screen, the photographer and the subject can achieve a preview shooting effect, the framing screen can be previewed in real time. Girls who once complained that their boyfriends did not take good photos can monitor the final imaging photos by themselves in the future, and the folded Huawei Mate Xs 2 brings harmony in the photography field.
Under the technological innovation, Huawei Mate Xs 2 with ultra-thin, ultra-flat and ultra-reliable product strength, breakthrough to solve the three major pain points of large-screen folding mobile phone weight, crease and fear of falling, is the flagship masterpiece representing Huawei's strength, but also the ideal work in the hearts of users. Huawei brings not only the industry innovation of folding screen mobile phone software and hardware, but also the price of Huawei Mate Xs 2 that makes Huawei Mate Xs 2 out of the circle. To paraphrase a phrase that young people love to use today: "9999 yuan can buy a folding screen, is this really what I can have?" ”
It is true that Huawei Mate Xs 2 with technical strength, application experience and low threshold price, so that folding screen mobile phones to the era of mass machines.
Summary: Promote the development of the folding screen market with innovation and inclusiveness
Folding screen mobile phones meet consumers' future expectations for mobile phones, but many consumers are waiting and seeing, because they have doubts about the technical strength of folding screen mobile phones, and some consumers are recognized by folding screen mobile phones but can only "look up" to the price, and today's Huawei Mate Xs 2 not only conquers consumers with absolute technical strength, but also reduces the threshold of the folding screen mobile phone market.
Occupying the high-end can occupy the future, Huawei, as the "number one player" in the domestic folding screen track, has taken a superior lead in the folding screen mobile phone market, casting a "golden line", but from the launch of huawei Mate Xs 2, Huawei's ambitions are even greater.
Folding screen mobile phone not only needs software and hardware strength, but also years of research and development investment and product cost accumulation, five generations of folding screen mobile phones, Huawei is not only leading the folding screen mobile phone track, seeking the domestic mobile phone industry competitiveness upgrade, is the real lead to the future development of domestic mobile phones.
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"Li Yinghuan" (ID: yinghuanlee) is the top ten self-media in 2013, the most influential self-media in 2014/15/16, the top ten science and technology observation big V in Weibo in 2015, and the most influential TMT self-media in 2017.