IDC announced the 2021 China Folding Screen Mobile Phone Market Share Ranking

IT Home January 30 news, according to the International Data Corporation (IDC) mobile phone monthly tracking report, in 2021 the Chinese market folding screen product scale of about 1.5 million units, the share of each manufacturer is as follows:

Among them, Huawei's folding screen mobile phone share is 49.3%, Samsung's share is 28.8%, Xiaomi's share is 13.2%, OPPO's share is 6.1%, and Lenovo Motorola's share is 2.4%.

IDC said that in 2021, folding screen products accounted for about 0.5% of the domestic smart machine market, still a niche product form, but recently, with the centralized release of new products from many head manufacturers, the market heat of folding screen products has once again been pushed to a peak. IDC believes that the recent market attention of folding screen mobile phones has been driven by the following reasons:

In recent years, product brands in various countries have strived to explore the high-end price market, but the process is full of challenges, so from the perspective of product form, it is a differentiated route different from Apple that domestic brands have taken the initiative to explore in order to continue to challenge the high-end market and establish a future high-end brand image.

Some head manufacturers take the initiative to promote the price of new folding screens to reach less than 10,000 yuan, or even within 8,000 yuan. At the same time, the relatively conservative supply strategy adopted for a variety of new products has put the market in a state of short supply, which has also led to the high attention of potential buyers.

The adaptation and development of application software and corresponding use scenarios, the increasing maturity and scale of the hardware industry chain have led to the rapid improvement of the practicality and reliability of folding screen products, and folding screen products in addition to their unique social and decorative attributes can also bring better experience and value to users in some use scenarios.