In 2021, it is of great significance for the new energy vehicle market. After the release of the "double carbon" target, the new energy vehicle market has experienced "explosive" growth. Chinese brands and joint venture car companies have increased their investment and strategic layout in the new energy vehicle market. Consumers have also begun to extend an "olive branch" to the new energy market.
It can be said that the new energy vehicle market is the largest "dark horse" in today's car market, and in 2021, sales have shown explosive growth, and the future can be expected. So, the eyes turn back to the present, what are the characteristics of this market, in the next 5 years, 10 years, how will electrification and intelligence affect the fuel vehicle market in the future?
All this, the 2022 Bronze Report gives the answer. On January 6, in the green Haikou, Bronze Technology officially released the "2022 Annual Bronze Report", as well as the Haikou New Energy Auto Show Marketing Summit Forum, and a number of new energy vehicle "bigwigs" came to the scene to express their views and take the pulse of the market development direction.
In 2025, the sales volume of new energy vehicles will reach 10 million?
In the past two years, many industry experts have predicted that the future car market will be the "battlefield" of new energy vehicles. So, what kind of development rhythm should the new energy vehicle market have? In this regard, Yu Ning, CEO of Bronze Technology, said: The growth trend of electric vehicles has been determined, and 2022 will show a sharp increase trend.
Moreover, in the "2022 Bronze Report", the future is also expected according to the current situation and development direction of the market. Among them, in 2022, the sales volume of the new energy vehicle market will increase sharply to 5.5 million units, and in 2025, it will reach 10 million units. By 2030, this number will reach 19 million vehicles, thus occupying most of the Passenger Car market in China. Between new energy vehicles and fuel vehicles, there is a state of rise and fall.
In fact, starting this year, China's auto market will usher in the era of hybrid chaos. All kinds of car bosses have launched hybrid models, and the era of "Shuangtian" dominating the hybrid world will slowly become history. Moreover, Yu Ning, CEO of Bronze Technology, said: "By 2025, the market share of pure electric, plug-in hybrid and fuel vehicles will become a three-point trend, of which the plug-in hybrid market volume will reach 1.5 million."
New energy consumption, battery life, charging is still the biggest pain point
Although fans are paying more and more attention to the new energy vehicle market, the drawbacks and slots of this market are obvious. The long charging time and the difficulty of finding charging piles are the focus of fans' "deterrence" for electric vehicle models. Especially in the winter, the anxiety caused by the endurance of electric vehicles still exists.
It is reported that in the first 8 months of 2021, a total of 2.105 million charging piles were built nationwide, but the "vehicle-to-pile ratio" increased compared with 2020, reaching 3:1. However, the relevant national agencies and the car brands themselves are constantly adding investment in charging to solve the problem of fans' car use.
In addition to using cars, new energy brands also need to maintain the "same frequency" state as consumers. According to the 2022 Bronze Report, "a brand wants to win the attention, recognition and reputation of users, it needs to use products and services to meet the needs, tastes and sense of honor of users."
At present, many car brands have launched the concept of "co-creation", to a large extent, they want to deeply understand the real ideas of fans, so that they can truly participate in the brand and enter the depths of the brand.
"Warring States" Qixiong talked freely about the future of the new energy vehicle market
Smart watch life, electric smart cars, so that traditional travel "360 degrees" of the big change, so that the attributes of the car from the previous means of transportation, into the third generation of intelligent mobile terminals, redefining people's way of travel.
At the Haikou New Energy Auto Show Marketing Summit Forum, the organizers also invited the leaders and brand representatives of the "Warring States" Qixiong in the new energy market to participate in the forum to explain their understanding and expectations of the electrification era. Among them, Wen Fei, CEO of Sharon Zhixing, pointed out the importance of differentiation, he said: "In an economic environment where homogeneous competition is more serious and attention is scarce, only with differentiated product power can we successfully grasp the media attention and user demand psychology."
Tan Benhong, chairman and CEO of Avita Technology, said: "For automobiles, technology is no longer a cold technological realization, but a presence that can impress our needs and feedback our own value. ”
In addition, Yang Xueliang, senior vice president of Geely Holding Group and CMO of Extreme Kr Intelligent Technology, Dong Yudong, CEO of Great Wall Motor's Euler brand, Li Yunfei, general manager of BYD's brand and public relations business department, and Guo Tiefu, senior director of public relations and communication of Huaren Express Gaohe Automobile, personally attended the forum and expressed their views on key topics.
Ghost Bucket Car View: Today, standing in the golden age of great changes in the automobile market. For car brands, it is both an opportunity and a challenge. However, as pointed out in the "2022 Bronze Report", in the next decade, electric vehicles will still be the main theme, but in the process of development, it is necessary to pass customs layer by layer, and brands that can enter the hearts of consumers can take the road of electrification.